That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    But in the past two decades, revolutionaries have stormed its traditional bastions, making their mark—and their fortunes—modernizing the production and marketing of wine. Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux—the noble family behind Château d'Yquem; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; the New World operations that have used branding to undercut Bordeaux's supremacy—and delves into the mysteries of the legendary classification of 1855.

    It began as a way to amuse friends as a diversion in the early days of stress, isolation, and fear in the spring of 2020 and the Pandemic caused by the deadly Covid-19 Virus. We had no way of knowing how bad things were going to be or how long isolation and social distancing might last. It was a frightening time and my only intention was to provide friends with a momentary diversion and some entertainment in hard times. Favorable encouragement pushed me into half-forgotten memories and these stories came tumbling out. My "diversion" came to life as something I have to share with others. I began working on The Secret Apartment as a memoir to be presented as a collection of short stories Though fanciful, these are true stories based on actual events. This is not the product of my imagination. I didn't have to make anything up. I didn't have to and everything presented is both true and correct.I hope you enjoy these stories as much as I enjoyed living them.

    For a full appreciation of literature or visual art, knowledge of the Greek myths is crucial. In this much-loved collection, poet and scholar Robert Graves retells the immortal stories of the Greek myths. Demeter mourning her daughter Persephone, Icarus flying too close to the sun, Theseus and the Minotaur … all are captured here with the author’s characteristic erudition and flair.The Greek Myths is the culmination of years of research and careful observation, however what makes this collection extraordinary is the imaginative and poetic style of the retelling. Drawing on his experience as a novelist and poet, Graves tells the fantastic stories of Ancient Greece in a style that is both absorbing and easy for the general reader to understand. Each story is accompanied by Graves’ interpretation of the origins and deeper meaning of the story, giving a reader an unparalleled insight into the customs and development of the Greek world.

    Initially conceptualized as a survival guide for children, teens, young adults and parents; it quickly transcended into this unprecedented, critical volume. This encompassing work responds to the many desperate and heartbreaking pleas of those affected by dysautonomia; included are clear explanations of medical information, evidenced-based research, best practices for clinical diagnoses and treatment options, alternative/complimentary medicine approaches, non-medical strategies, coping techniques, helpful tips, patient rights and options, and inspiring narrative accounts of people living with the syndrome around the globe. The book contributors and its readers join hand in hand to represent the POTS dysautonomia community's shared struggles and hopes, concerns and endeavors, unequivocally serving as a living testament that "Together We Stand." This is the 3rd Edition!

    A divided populace who sees him as savior or sinner. Streets filled with guns. Anger toward those who can't speak English. The presence of the Klan. A media in its infancy, awakening to their ability to sway public discourse. This is not modern day America, but postwar Texas. Beeville was the most American of small towns--the place that GIs had fantasized about while fighting through the ruins of Europe, a place of good schools, clean streets, and churches. Old West justice ruled, as evidenced by a 1947 shootout when outlaws surprised popular sheriff Vail Ennis at a gas station and shot him five times, point blank, in the belly. Ellis managed to draw his gun and put three bullets in each assailant; he reloaded and put in each three more. Then he drove himself sixteen miles to a hospital. Time Magazine's full-page article on the shooting was seen by some as a referendum on law enforcement owing to the sheriff's extreme violence, but telegrams, cards, and flowers from all across America poured into the Beeville's tiny post office. Most of Beeville took comfort in knowing that Ennis kept them safe, that Texas was still Texas Yet when a second violent incident threw Ennis into the crosshairs of public opinion once again, his downfall was orchestrated by an unlikely figure: his close friend and Beeville's favorite son, Johnny Barnhart. Feeling the town had to take responsibility for the violence, Barnhart confronted and overthrew Ennis in the election of 1952: a landmark standoff between old Texas, with its culture of cowboy bravery and violence, and urban Texas, with its lawyers, oil institutions, and a growing Mexican population. The town would never be the same again. The Last Sheriff of Texas is a riveting narrative about the postwar American landscape, an era grappling with the same issues we continue to face today. Debate over excessive force in law enforcement, Anglo-Mexican relations, racism, gun control, the influence of the media, urban-rural conflict, the power of the oil industry, mistrust of politicians and the political process--all have surprising historical precedence in the story of Vail Ennis and Johnny Barnhart.

    Hogtown is dead. A shining metropolis lives." -- Peter C. NewmanIn the last sixty years, Toronto has been transformed from a provincial town to significant urban heavyweight. Few cities have experienced such sustained growth, and the packed streets of North America’s fourth-largest city are a far cry from the origins of the city as "Little York," which was comprised of the lieutenant-governor’s muddy tent --which he shared with his wife and many children -- and some barracks. Between then and now, fervent Orangemen have imposed strict morals on the growing provincial town, and an influx of immigrants changed the face of the city.Allan Levine delves into the character of a city that strives to balance urban development with the preservation of its distinct neighbourhoods, to maintain its status without losing its individuality. Its inhabitants have fought tooth and nail to prevent an expressway being built to the downtown core, have called in the army to clear the city of snow after a blizzard and consistently pack the Maple Leafs' arena every game, win or lose, making the hockey team the most valuable franchise in the NHL. The city can also claim one of the first Canadian politicians to stand up for gay rights, a store owner who almost single-handedly preserved theatre in Toronto, and then there’s Mayor Rob Ford...With the same eye for character, anecdote and circumstance that made Peter Ackroyd's London and Colin Jones's Paris so successful, Levine's captivating prose integrates the sights, sounds and feel of Toronto with a broad historical perspective, linking the city's present with its past through themes such as politics, transportation, public health, ethnic diversity and sports. Toronto invites readers to discover the city’s lively spirit over four centuries and to wander purposefully through the city's many unique neighbourhoods, where they can encounter the striking and peculiar characters who have inhabited them: the powerful and powerless, the entrepreneurs and the entertainers, and the moral and the corrupt, all of whom have contributed to Toronto's collective identity.

    Fry transforms the adventures of Zeus and the Olympians into emotionally resonant and deeply funny stories, without losing any of their original wonder.This stunning book features classical artwork inspired by the myths, as well as learned notes from the author. Each adventure is infused with Fry's distinctive wit, voice, and writing style. Connoisseurs of the Greek myths will appreciate this fresh-yet-reverential interpretation, while newcomers will feel welcome. Retellings brim with humor and emotion and offer rich cultural contextCelebrating the thrills, grandeur, and unabashed fun of the Greek myths, Mythos breathes life into ancient tales—from Pandora's box to Prometheus's fire.This gorgeous volume invites you to explore a captivating world with the brilliant storyteller Stephen Fry as your guide.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    Starting with your genitals. And then you were disemboweled, and the bowels that were removed were then also set on fire. And then while you were running around in active labor, passing a kidney stone, on fire with your bowels also on fire, you accidentally stepped on a Lego with your bare foot. And that Lego was also on fire.""It's an 11."Medicine can be funny. It can be sad, painful, inspirational, but also sometimes funny. "11 out of 10" is a collection of humorous medical stories from practitioners in all fields, ranging from physicians to nurses to EMTs to medical students. Some are totally true, some are exaggerated, and some are mostly fiction. But every single one of them aims to put a smile on your face.All profits from this book will be donated to Deworm the World Initiative, a charity that aims to treat parasitic infections in children in developing nations.

    By chronicling such bravery, John Quiñones captures America's can-do spirit and shows that through the slightest good deed, each one of us harbors a hero within.Texas native and veteran ABC journalist John Quiñones has traveled the world and the country reporting on hundreds of stories during his illustrious career. Long ago he realized that the stories he was most attracted to had one thing in common—a shared focus on the goodness inherent in ordinary Americans.According to John, truly heroic individuals are people who make difficult choices, even in the face of danger, without giving in to fear. They don't expect fame or money for their efforts—they're just doing the right thing. They are compassionate and courageous, and our world would be a far worse place without them. They rarely get the recognition they deserve.Heroes Among Us means to change that.Along with reporting the many stories of heroes he's met, John also shares his own touching personal narrative of his rise from humble roots as the son of a laborer and a house cleaner to his life as a network anchor. His is one of the most American of stories.Heroes Among Us, in its stories of selflessness, strength and bravery, offers inspiration, ultimately challenging each of us to learn from the great deeds of our neighbors and, in turn, to follow in that same heroic spirit.This is a book to cherish, one whose wisdom will be felt for years to come.

    Filled with photos, you'll see how to convert almost any minivan into a comfortable mini RV camper, perfect for short or long term trips. You'll learn that even on a limited budget, you can quickly put together a minivan camper that'll have a comfortable bed, toilet, small kitchen, fridge, TV, fan, plenty of storage, a portable power supply and more. This book shows all the steps and includes photos and a source list of the gear you've been looking for. If you have a minivan or are thinking about getting one and converting it to a camper, you'll want this book!

     Readers all over the US and Europe have discovered the joys of retiring and living full time in an RV after reading Jerry Minchey's Amazon #1 best-selling book in Senior Travel Guides, Motorhome, and RV Retirement Living: The Most Enjoyable and Least Expensive Way to Retire. Now in this new epic book, Secrets of RVing on Social Security, he shows you step-by-step how to enjoy the RVing lifestyle while traveling and living on just your Social Security income. Imagine leaping out of bed every morning ready to cherish every day of your new adventurous life. On top of the adventure, you'll experience the unsurpassed freedom to live where you want to. At every fork in the road, you will be free to go wherever whim and chance might take you. You will also discover how other retirees are supplementing their retirement income while living full-time in their motorhome. Many people are actually adding to their savings while having the time of their lives living the RV lifestyle. In this book, you will grasp how they are doing it, and how you can do it too. You'll comprehend the brutally honest pros and cons of the RV lifestyle. There are some downsides to the lifestyle you need to be prepared for. My guess is that you will adore your new RVing lifestyle, but you'll never know if it's the right lifestyle for you if you don't read this book. The book is designed to keep you on the path to accomplishing your goal of living an exciting retirement lifestyle while staying well within your budget. This book should be required reading for anyone who is retired or getting ready to retire. It provides never-before-answered questions about living the attractive RVing lifestyle on a budget.