We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    If you've ever felt that you had a story inside you - and wanted to know how to write and get it published, this book is for you. This book is intended for amateur and professional writers who may have lost their way. It guarantees inspiration, motivation, effective ways to counter 'writer's block' and provides you with easy, step by step instructions on how to write a short story that will sell.Rob Parnell is the respected author of 28 books on writing. Over the last eleven years Rob has taught over 100,000 students and subscribers from all over the world. His website, The Easy Way to Write, is considered one of the best writer's sites online.In The Easy Way to Write Short Stories That Sell, Rob Parnell explains how the first and best way to progress in a writing career is to master the art of short story writing. Here's what he says:"I don't know about you but at school they told us short story writing was harder than novel writing. For a full time writer this statement is nonsense - but it does show how short story writing is respected and even regarded with some degree of awe."The good news is that I can teach you the easy way to create a very publishable short story - and very quickly."My short story writing course has been downloaded more than any other of my resources - something like 90,000 times in the last ten years. I've completely revised its contents and included an up-to-date listing of all the short story markets currently available to the aspiring short story writer."Plus, to help and encourage new writers, I've added a link to another of my popular courses, The Easy Way to Achieve Writing Success. It's a free e-course available from a link at the end of The Easy Way to Write Short Stories That Sell.Here's what's included in this book:"A thorough examining of the art and craft of short story writing - and how to easily make money writing short stories for publication.PART ONE: MINDSET"We look at mental preparation and having the correct writer's mindset before we start. We examine time management, your self belief mechanisms, and goal setting. PART TWO: THE BASICS"Here we ponder the nature of inspiration and originality. How to come up with ideas, characters and subject matter for your stories. We also discuss more specific writing issues like genre, scope, style and how to deal with them.PART THREE: Construction Time"Here I introduce the 7-Step Story Generator, an easy way to come up with powerful short story ideas in less than ten minutes. In a whole new section I also show how to create instantly compelling characters."We delve in to character's agendas, their interactions, and the consequences of facing and overcoming obstacles. "Plus, how to use the 5-Point Plot Structure, and create compelling stories through the use of proper style and tone, the correct point of view, tense, and the all important twist at the end of your stories."For fan fiction and romance writers I explain the ‘1-2-3-Bang’ theory and other short story structures.PART FOUR: WRITING YOUR STORY"Here we examine the opening paragraph and its importance, professional techniques like fast writing, self-editing, formatting and polishing the final edit.

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    Richard Skinner believes it is your duty as a novelist to bring your whole self to the page; to find your story, not force it; to meet your reader in a spirit of openness. In Writing a Novel he offers up frameworks, strategies and stimuli to help you meet that duty, drawingon his deep experience as one of the UK's leading creative writing teachers. He covers the essentials - narrators, character, setting - with charm and rigour. But Writing a Novel is not a set of instructions: it is a way of thinking, a conversation, a relationship in itself.

    This little book is brief and easy to understand. It won’t bore you with mundane grammar rules or the crap you learn in English class, but offers concrete suggestions on how to improve your writing.From lighthearted pointers for beginners to hard-core truths about the craft, Put the Cat In the Oven is a must-have desk reference for anyone who refuses to put down the pen.

    It's an entertaining, easy-to-read, and deeply helpful guide to take your story from concept to completion using the most cutting-edge writing program available.Yes, it will teach you how to use many of Scrivener's features with screenshots and illustrations. More importantly, however, it will show you how each feature can be applied to the creative writing process to maximize results, increase your productivity, and help you finish your books faster.The tutorial is packed with advice from other successful authors, so you can pick and choose what works for you, and leave the rest alone.If you're ready to gain access to your writerly superpowers, get the sample and try the book today.

    An incredibly helpful guide to getting your book published, from an experienced literary agent.

    Anderson has written 160 books—nearly fifteen million words!—most of them by dictating into a hand-held recorder while hiking. Award-winning novelist and short story writer Martin L. Shoemaker dictates chapters and stories while driving, turning his daily commute into a productive work session. These two die-hard “dictators,” share their techniques and insights into how dictation can help you *Improve your writing productivity *Use otherwise lost time to brainstorm, plot, develop characters, write articles, and more *Get inspired by leaving your confined office and getting a fresh perspective elsewhere *Stay in shape while writing On Being a Dictator, part of the Million Dollar Writing Series, will help you think outside the box, consider a different writing method, and up your game in the fast-paced ever-changing world of publishing.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    I have to talk myself into bravery with every sentence, agreed Cynthia Ozick, sometimes every syllable. E. B. White said he admired anyone who has the guts to write anything at all.An author who has taught writing for more than thirty years,In The Courage to Write, Ralph Keyes, an author who has taught writing for more than thirty years, assures us that anxiety is felt by writers at every level, especially when they dare to do their best. He describes the sequence of courage points through which all writers must pass, from the challenge of identifying a worthwhile project to the mixture of pride and panic they feel when examining a newly published book or article.Keyes also offers specifics on how to root out dread of public performance and of the judgment of family and friends, make the best use of writers' workshops and conferences, and handle criticism of works in progress. Throughout, he includes the comments of many accomplished writers -- Pat Conroy, Amy Tan, Rita Dove, Isabel Allende, and others -- on how they transcended their own fears to produce great works.

    It includes: how to test your premise, some easy steps to develop your character and define your story question from that character, how to hit your major plot points, and how to write a scene outline. Concise, clear, and action-oriented, this book is all about plotting, simplified.

    Using 30 years of legal experience, Sedwick shows writers how to • Set up their business • Protect their copyright • Avoid infringement • Spot scams • Save on taxes This second edition covers additional topics including • Choosing a pen name • Using lyrics and images • Fighting content theft • Minimizing defamation and privacy risks • Expanding beyond the book Don’t lose your copyright by signing a bad contract, or waste money by buying into a scam, or lose sleep by getting sued for defamation. Self-Publisher’s Legal Handbook helps writers navigate the legal aspects of writing and independent publishing.

    The definitive guide to becoming a successful freelance writer, now in an updated and expanded third editionSecrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer.  In this new edition, you-ll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.  Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

    In this new book, his first update, Perret offers readers a treasure trove of guidelines and suggestions covering a broad range of comedy writing situations, along with many all-important insights into the selling of one’s work. Perret covers all aspects of comedy writing in his uniquely knowledgeable and anecdotal fashion.

    When they’re not nodding, they roll their eyes.Time to slash the Pinocchio strings and turn them into real people. Award-winning author Kathy Steinemann provides the tools. She cuts through the so-called rules and offers simple solutions.Too many repetitions of “little”? There’s a cure for that. Do you rely on “very” too often? There’s a cure for that too. You’ll find the remedies in this book’s dispensary.Should you ever use anything other than “said” to attribute dialogue? Are exclamation points taboo? The answers might surprise you.Learn how to harness body language, purge hackneyed adjectives, and draw on the environment for ambience. No more wooden characters. You’ll transform them into believable personalities that your readers will learn to love. Or hate.Get in the driver’s seat, relax, and enjoy your journey—with Kathy Steinemann’s book as your GPS.