Ori Hofmekler’s Maximum Muscle, Minimum Fat pulls out of the pack by focusing on the biological principles that dictate muscle gain and fat loss. Written for the widest readership–competitive athletes, bodybuilders, trainers, martial artists, sports nutritionists and coaches, dieters, and anyone concerned about their health–the book builds on the concepts popularized in The Warrior Diet. Author Hofmekler describes in simple, lay terms how under-eating and fasting can trigger an anabolic switch that stimulates growth and rejuvenation; how to reengineer the body at the cellular level to burn fat and build muscles; and how to naturally manipulate the body’s hormones for rapid muscle fusion and faster fat breakdown. Maximum Muscle, Minimum Fat offers smart strategies for taking advantage of hunger to stimulate growth, burn fat, and boost brain power; techniques for turning insulin into a muscle builder instead of a fat gainer; and methods for shattering training and diet plateaus–in the process enhancing metabolic function, improving performance, and increasing the capacity to gain, and sustain, prime health.From the Trade Paperback edition.

    Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

    What I eat. And how I stay lean. If you are over the age of 50 there is no better time to get VERY FIT!! And have the body you truly desire despite your age!!Fitness over 50: Weekly Workout Plan! by Christopher Quinn

    Science and Development of Muscle Hypertrophy is a comprehensive compilation of science-based principles to help professionals develop muscle hypertrophy in athletes and clients. With more than 825 references and applied guidelines throughout, no other resource offers a comparable quantity of content solely focused on muscle hypertrophy. Readers will find up-to-date content so they fully understand the science of muscle hypertrophy and its application to designing training programs.Written by Brad Schoenfeld, PhD, a leading authority on muscle hypertrophy, this text provides strength and conditioning professionals, personal trainers, sport scientists, researchers, and exercise science instructors with a definitive resource for information regarding muscle hypertrophy--the mechanism of its development, how the body structurally and hormonally changes when exposed to stress, ways to most effectively design training programs, and current nutrition guidelines for eliciting hypertrophic changes. The full-color book offers several features to make the content accessible to readers:- Research Findings sidebars highlight the aspects of muscle hypertrophy currently being examined to encourage readers to re-evaluate their knowledge and ensure their training practices are up to date.- Practical Applications sidebars outline how to apply the research conclusions for maximal hypertrophic development.- Comprehensive subject and author indexes optimize the book's utility as a reference tool.- An image bank containing most of the art, photos, and tables from the text allows instructors and presenters to easily teach the material outlined in the book.Although muscle hypertrophy can be attained through a range of training programs, this text allows readers to understand and apply the specific responses and mechanisms that promote optimal muscle hypertrophy in their athletes and clients. It explores how genetic background, age, sex, and other factors have been shown to mediate the hypertrophic response to exercise, affecting both the rate and the total gain in lean muscle mass. Sample programs in the text show how to design a three- or four-day-per-week undulating periodized program and a modified linear periodized program for maximizing muscular development.Science and Development of Muscle Hypertrophy is an invaluable resource for strength and conditioning professionals seeking to maximize hypertrophic gains and those searching for the most comprehensive, authoritative, and current research in the field.

     The worst advice an older person ever gets is, Take it easy. Easy makes you soft, and soft makes you dead. The Barbell Prescription maps an escape from the usual fate of older adults: a logical, programmed approach to the hard work necessary to win at the extreme sport of Aging Well. Unlike all other books on the subject of exercise for seniors, The Barbell Prescription challenges the motivated Athlete of Aging with a no-nonsense training approach to strength and health - and demonstrates that everybody can become significantly stronger using the most effective tools ever developed for the job.

    But don’t blame yourself if you’ve struggled losing weight. There’s a lot of conflicting information and nonsense out there. Drawing on years of research, Fat Funeral answers critical questions, busts myths, and introduces The Five Golden Weight-Loss Habits—a system of simple, science-based habits that are proven, practical, and powerful enough to completely change your life.

     Help!! I cannot find any way to escape the marathon jungle world. Stop being a case study in the runner’s world.Dolphins Don’t Run Marathons will lead you towards a new direction so you will be able to find a way to escape from the world of marathons and move on to a new, positive sporting life.Sam Brand thinks that the peak of the marathons may have been reached. Dolphins Don’t Run Marathons will show you the way to reinvent yourself, to become a new you, with the 26.2 loving thoughts that will change your running world.Dolphins Don’t Run Marathons is Sam Brand’s philosophy behind sports and happiness. You can shape your world, become a dolphin, all other animals are already taken.Go for the human dolphin’s magic life.

    Full Iron-Distance races require such painstaking planning and sacrifice that it’s difficult to keep life in balance. The Half Iron-Distance is accessible, while remaining challenging.    Also known as the “70.3” for the sum of its 1.2 mile swim, 56 mile bike ride, and 13.1 mile run, the half-iron triathlon is not simply a race for which an athlete can use a full-iron training regimen chopped in half. Doing so would in no way approach maximizing an athlete’s performance. The races are performed at completely different intensity levels, with completely different approaches. As a result, the training is completely different.       IronFit Secrets to Half Iron-Distance Triathlon Success does for the half-iron what Be IronFit has done for the full-iron. It provides three sixteen-week training programs—Competitive, Intermediate, and “Just Finish”—and details everything an athlete needs to know to successfully prepare for and maximize performance at this racing distance. In as little as four months, any athlete can be physically and mentally ready for the world’s most popular triathlon challenge.

    With this program, you will be ready for any military training or physical challenge in the world. Come train with the world's fittest and strongest individuals: the US Navy SEALs!

    Four years and 80 lbs. of firm, bulging muscle later, he was competing for bodybuilding titles in the "Iron Mecca" of Southern California-so weak from intense training and starvation he could barely walk. MUSCLE is the harrowing, often hilarious chronicle of Fussell's divine obsession, his search for identity in a bizarre, eccentric world of "health fascists," "gym bunnies" and "muscleheads"-and his devout, single-minded acceptance of illness, pain, nausea, and steroid-induced rage in his quest for the holy grail of physical perfection.

    history. Every week, thousands of marathoners, CrossFitters, and casual weekend warriors shell out money to run through mud and fire, crawl under barbed wire, scramble over ten-foot walls, and dodge baton-wielding gladiators. Some even sprint through electrically charged wires only to suffer muscle-seizing shocks and faceplant in the muck.In　Off Course, Outside　journalist and endurance athlete Erin Beresini dives straight into this strange world to reveal a new subculture of military-inspired amateur competition and the industry that’s rapidly growing to support it. Having reached a crossroads in her own athletic pursuits, Beresini embarked on a　journey to train and compete in several obstacle races herself, culminating in the world’s first marathon-length event, the grueling Spartan Ultra Beast. Along the way, she met a wild cast of characters, from frat boys to housewives, fitness buffs to financiers to fanatics, and uncovered the sport's biggest scandals, lawsuits, and rivalries.　As Beresini inches ever closer to her goal — and gets pretty buff in the process — she also illuminates the history, psychology, science, and sociology of this new sport that’s taking the endurance world by storm.

    A top athlete in her field, not to mention a fan favorite and the first woman to rule in her male-dominated sport, Danica approaches every aspect of life with the utmost intensity. Now, she shows you how you can apply her daily principles and transform your life for the better--and have fun while doing it.Danica's 90-day high-intensity workout, protein-rich, paleo-inspired eating plan, and mental-conditioning program will get you leaner, stronger, and healthier than you've ever been before. By mixing full-body training and stretching exercises, her accessible workouts hit the holy trinity of fitness: strength, endurance, and flexibility. Bolstered by a customized eating plan for all-day energy, her program will also help you cultivate a mindset for limitless success. You will learn to aim your sights high, confront challenges and setbacks with confidence, and cross the finish line every time. Whether your goal is a stronger core, better skills in the kitchen, or a promotion at work, Danica's Pretty Intense plan will help you reach your highest potential.

    But who has the best solution and how do we know if and how it will work for us?After over 15 years of training as an elite gymnast and over a decade of coaching, Coach Carl Paoli offers a fresh philosophy on training by connecting movement styles to fit your specific purpose, while also giving you a simple framework for mastering the basics of any human movement. Freestyle: Maximize Your Sport and Life Performance with Four Basic Movements is an interactive way to learn how the body is designed to move through space and how to interact with our constantly changing surroundings. Using this framework and four basic movements, Paoli will help you maximize your efforts in sport and life, regardless of specialty. Despite Carl's experience as an elite gymnast and a renowned CrossFit coach, this is not a book about gymnastics, CrossFit, or any specific fitness program. Rather, it is a unique take on how Carl studies and teaches human movement and how you can better understand how to move yourself. Carl is not going to teach you the specifics of a movement or sport; instead, he gives you a template that you can use to develop any specific movement. For example, instead of teaching you how to throw a baseball, this book teaches you a universal foundation that will help you further develop your pitching skills. Human movement is intuitive, but not always perfect. This book shows you how to: * Turn on and trust your intuition about movement * Use tools that help optimize imperfect movement * Tap into the universal movement patterns and progressions underlying all disciplines * Use Carl Paoli's movement framework to create roadmaps for your physical success * Learn what being strong really means Freestyle is a practical manual to develop human movement regardless of your discipline. It is equally applicable to veteran athletes, weekend warriors, fitness enthusiasts, people trying to pick up a new sport, and people who are simply curious about improving their health. By developing your awareness and learning to see across other disciplines, you can tailor any training regimen to meet your unique goals.

    It provides you with the tools to outperform your peers, both in the Workout of the Day (WOD) and in the next CrossFit Open.In this book you will learn: Tactics to outperform athletes of a similar level in CrossFit workouts Mental strategies to ensure sustained motivation and optimal workout performance What matters most, based on analysis of every 2014-2018 CrossFit Open workout Valuable training insights from sports science and elite coaches Effective warm-up, cool-down, and mobilization techniques Frameworks and improvement tips for the three key training areas: strength, skills, and conditioning Unbiased tips for programming an effective training routine How to eat optimally for CrossFit training Practical methods to transition to a healthier lifestyle Principles for choosing dietary supplements and training equipment If you are serious about CrossFit, read this book and begin training in a better way.Full table of contents:IntroductionPART I: APPROACHChapter 1: StrategyChapter 2: TacticsChapter 3: PsychologyPART II: TRAININGChapter 4: PrinciplesChapter 5: ConsistencyChapter 6: WorkoutsChapter 7: ProgrammingPART III: RECOVERYChapter 8: NutritionChapter 9: LifestyleChapter 10: SupplementsConclusionGlossary of Terms

    Use our method to attain maximum height in your kicks and to be able to kick at that height with no warm-up! Learn: * How to stretch safely and quickly to achieve and maintain your maximum flexibility * How to make your muscles grow stronger and longer so you stay flexible all the time * How to do splits even if you are over 40 or 50 * How to kick high and do splits with no warm-up * How to develop each of the three kinds of flexibilityÂ�dynamic, static active and static passiveÂ�to suit every athlete's needs * What exercises are "no-no's" if you want to stretch your muscles * All the factors limiting flexibility * Brilliantly simple tests of hip joint mobility and muscle length that dispel common misconceptions of what limits flexibility the most