Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's ? Case studies from personal finance, consumer products, public utilities, and other areas

    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

    In 2018, AOC became the youngest woman ever to be elected to Congress—and from that moment on, she’s continued to inspire millions of women, millennial voters, and progressives. Her commitment to speaking truth to power, her ability to shape national conversations through the use of social media, and her popularization of democratic socialism have made her a polarizing and fascinating political figure worthy of consideration.   Drawing from her public interviews as well as author interviews with historians, former campaign volunteers, and campaign staff, AOC explores how a 28-year-old Latina democratic socialist and bartender from the Bronx ousted a ten-term Congressman against all odds. Featuring an array of her most inspirational quotes and brief explainers on some of her largest proposals, the biography seeks to demystify Ocasio-Cortez’s political rise and contextualize her win within this unique moment in US history, illustrating why her win was not a fluke, but rather a sign of the growing influence of the grassroots movements that she represents.   Written by former Cosmopolitan.com and Jezebel politics reporter Prachi Gupta, AOC will inspire readers with Ocasio-Cortez’s remarkable life story and a clear and compelling look at who she is, what she stands for, and the movement that she’s energized.

    But this ubiquitous, game-changing technology can create dangerous consequences, especially for society’s most vulnerable people.Welcome to Refresh: with nothing but a pair of computerized contact lenses, the app allows you to immortalize and share your experiences in virtual reality, and to step right into the life of anyone you’d like—for the right price. And in the near-distant future, there is no longer a question of who uses the app, only how: to record and share special occasions, like weddings and vacations? Or to push the envelope towards something more controversial, more shocking, more sinister?This thought-provoking listen follows a young Black man who, in order to profit from his own marginalization and to make a larger statement, hatches a plan for a confrontation with a police officer that’s sure to capture the attention his profile desperately needs. But when the lines between performance and experience are blurred, is he prepared for the reality of what’s at stake?Refresh is both a compelling, futuristic tale and a gut-wrenching commentary on our world and the reality of being Black in America.

    As President of the nonprofit group Mercy for Animals and former US Executive Director of Compassion in World Farming, she has led the fight against the sprawling chicken industry that raises billions of birds in cruel conditions--all to satisfy the American appetite for meat.Grilled: Turning Adversaries into Allies to Change the Chicken Industry is her story of working alongside the food and farming industry for animal welfare and ethical food. Instead of fighting and protesting and shaming--approaches that simply haven't worked previously--Garcés has instead gotten to know the producers. She has worked alongside owners of the megafarms, befriending them, having frank conversations with them, and ultimately encouraging change through dialogue and discussion. Leah is changing the way America farms her animals through this bold approach, and is helping to directly improve the lives of millions of farmed animals.When she started her journey, Leah did not have much empathy to spare for the chicken-contract farmer--until she actually met one and tried to understand the difficulties they faced. This is the story of what happens when we cross enemy lines to look for solutions. It's a story of giving in to discomfort for the sake of progress. It's a story of the power of human connection, and what happens when we practice empathy toward our enemies.

    This comprehensive survey of microfinance seeks to bridge the gap in the existing literature on microfinance between academic economists and practitioners. Both authors have pursued the subject not only in academia but in the field; Beatriz Armendariz de Aghion founded a microfinance bank in Chiapas, Mexico, and Jonathan Morduch has done fieldwork in Bangladesh, China, and Indonesia. The authors move beyond the usual theoretical focus in the microfinance literature and draw on new developments in theories of contracts and incentives. They challenge conventional assumptions about how poor households save and build assets and how institutions can overcome market failures. The book provides an overview of microfinance by addressing a range of issues, including lessons from informal markets, savings and insurance, the role of women, the place of subsidies, impact measurement, and management incentives. and Latin America and introducing ideas about asymmetric information, principal-agent theory, and household decision making in the context of microfinance. The Economics of Microfinance can be used by students in economics, public policy, and development studies. Mathematical notation is used to clarify some arguments, but the main points can be grasped without the math. Each chapter ends with analytically challenging exercises for advanced economics students.

    Sheridan has spent a lifetime in Arizona, "living off it and seeking refuge from it." He knows firsthand its canyons, forests, and deserts; he has seen its cities exploding with new growth; and, like many other people, he sometimes fears for its future. In this book, Sheridan sets forth new ideas about what a history should be. Arizona: A History explores the ways in which Native Americans, Hispanics, and Anglos have inhabited and exploited Arizona from the pursuit of the Naco mammoth 11,000 years ago to the financial adventurism of Charles Keating and others today. It also examines how perceptions of Arizona have changed, creating new constituencies of tourists, environmentalists, and outside business interests to challenge the dominance of ranchers, mining companies, and farmers who used to control the state. Sheridan emphasizes the crucial role of the federal government in Arizona's development throughout the book. As Sheridan writes about the past, his eyes are on the inevitable change and compromise of the present and future. He balances the gains and losses as global forces interact more and more with local cultural and environmental factors.

    Rosa is a slave but her owner is also her father and her fair skin means she can 'pass for white'. With the help of her husband Benjamin, she disguises herself as a young southern gentleman - and Benjamin's master. In this guise, the couple flee the South, explaining away their lack of literacy, avoiding those they have encountered before and holding their nerve over a thousand miles to freedom.Inspired by the amazing true story of Ellen Craft who escaped a life of slavery through a daring disguise and won freedom for herself and her husband.Particularly suitable for struggling, reluctant and dyslexic readers aged 13+

    His attempts to achieve this monumental goal are constantly thwarted. And when his former girlfriend returns from Europe with a handsome fiancé in tow, his life becomes even more complicated. A sliver of hope appears in the form of a local TV cooking competition. Winning would offer the solution to all his problems: money for his mission and the chance to impress the girl he loves. But to win this competition, Eshaan first must face a secret that has the potential to destroy his life and his dreams. Can a young life that has been defined by a crisis ever really thrive? Will Eshaan’s pain-filled spirit ever hear the songs of salvation that the Universe sings for him, or will his demons ultimately win? Celebrated food writer Monica Bhide dishes up a page-turning story of sacrifice, determination, and an honest exploration of the human spirit. Set in contemporary India and seasoned with gentle love, dramatic loss, enchanting poetic verse, and exotic food, Karma and the Art of Butter Chicken will take you to a place where past and present keep uneasy yet delicious company. The cover photograph is by the talented and award-winning photographer, Simi Jois.

    But as in many American cities, poverty and penury are booming along with wealth and material abundance in contemporary Austin. Rich and poor residents lead increasingly separate lives as growing socioeconomic inequality underscores residential, class, racial, and ethnic segregation.In Invisible in Austin, the award-winning sociologist Javier Auyero and a team of graduate students explore the lives of those working at the bottom of the social order: house cleaners, office-machine repairers, cab drivers, restaurant cooks and dishwashers, exotic dancers, musicians, and roofers, among others. Recounting their subjects’ life stories with empathy and sociological insight, the authors show us how these lives are driven by a complex mix of individual and social forces. These poignant stories compel us to see how poor people who provide indispensable services for all city residents struggle daily with substandard housing, inadequate public services and schools, and environmental risks. Timely and essential reading, Invisible in Austin makes visible the growing gap between rich and poor that is reconfiguring the cityscape of one of America’s most dynamic places, as low-wage workers are forced to the social and symbolic margins.

    Short Story

    With her celebrity dog and gorgeous fiancé, she is planning the ultimate virtual wedding—expensive, elaborate, and entirely paid for by sponsors. But off-camera, her world is far from picture perfect. After being jilted by her fiancé and faking her nuptials to please her sponsors, Mia finally has had enough. She heaves her phone off a cliff, ready to live—and maybe find love—offline for a change.Mia’s sudden absence doesn’t go unnoticed, especially by techie loner Paige Miller, who hacks Mia’s account and begins impersonating the internet celebrity. Paige has her reasons. Her half sister, Jessica, idolizes Mia and desperately needs something to believe in. If taking over Mia’s online persona is Paige’s only means of connecting to her sister, so be it.Creating a like-worthy life is more fun than Paige expected. But when she grows too bold and is caught in the act, a fiasco ensues that could forever change Mia, Paige, and the people who love them. Because somewhere amid the chaos is an invaluable lesson—one that only real life can teach.

    This book is the story of a man who has decided to come in out of the cold, to clear his conscience, and to share the hard lessons he has learned. Line drawings.

    Mauled in street battles with the Chicago police during the Days of Rage demonstrations, Weather concluded that traditional political protest was insufficient to end the war. They turned instead to underground guerrilla combat.In this highly readable history, Ron Jacobs captures the hair-raising drama of a campaign which planted bombs in banks, military installations and, twice on successive days, in the US Capitol. He describes the group’s formation of clandestine revolutionary cells, its leaders’ disavowal of monogamous relationships, and their use of LSD to strengthen bonds between members. He recounts the operational failures of the group—three members died when a bomb they were building exploded in Greenwich Village—as well as its victories including a successful jailbreak of Timothy Leary. Never short-changing the fierce debates which underpinned the Weather’s strategy, Jacobs argues that the groups eventual demise resulted as much from the contradictions of its politics as from the increasingly repressive FBI attention.

    It can touch your mind. It can free your soul. The moment might be as simple as a small child giving water to a dog on a hot day or as heart-wrenching as a parent responding with love to the murder of their child. It might be as common as a class of poor immigrants giving their young instructor a new coat she needed but couldn't afford; as life changing as an unruly student learning to love math because of a dedicated teacher; as satisfying as someone apologizing for a hurtful action of several years before; or as monumental as the international work of Jimmy Carter and Oscar Arias, former President of Costa Rica. As these stories so wonderful illustrate, the power to change starts with you, but it doesn't end there. When we change one heart at a time-our own and then those around us-we create a better world. We hope these stories will touch and change your heart today.