That afternoon she went with her fiancée to watch Tipperary and Dublin play a gaelic football match at Croke Park. Across the city nine men lay dead in their beds after a synchronised IRA attack designed to cripple British intelligence services in Ireland. Trucks of police and military rumbled through the city streets as hundreds of people clamoured at the metal gates of Dublin Castle seeking refuge. Some of them were headed for Croke Park.Award-winning journalist and author Michael Foley recounts the extraordinary story of Bloody Sunday in Croke Park and the 90 seconds of shooting that changed Irish history forever. In a deeply intimate portrait he tells for the first time the stories of those killed, the police and military that were in Croke Park that day, and the families left shattered in its aftermath, all against the backdrop of a fierce conflict that stretched from the streets of Dublin and the hedgerows of Tipperary to the halls of Westminster.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    A veritable Hall of Fame list of competitors had gathered that spring in Augusta, Georgia, for the game's most famous event, including Arnold Palmer, Tom Watson, Gary Player, Lee Trevino, Hale Irwin, Billy Casper, and Sam Snead. The lead-up had been dominated by Lee Elder, the first black golfer ever invited to the exclusive club's tourney. But by the weekend, the tournament turned into a showdown between the three heavyweights of the time: Jack Nicklaus, Johnny Miller, and Tom Weiskopf. Never before had golf's top three players of the moment summoned the best golf of their lives in the same major championship. Their back-and-forth battle would rivet the sporting world and dramatically culminate in one of the greatest finishes in golf history.In The Magnificent Masters, Gil Capps, a twenty-two-year veteran of the golf industry with NBC Sports and Golf Channel, recaptures hole-by-hole the thrilling drama of this singular event during golf's golden era, from the media-crazed build-up and intertwined careers of the three combatants to the tournament's final dramatic putts that would change the game of golf forever.

    Not only was he hated by the whole world, even some of his own military commanders didn’t like him. Most leaders around the world rely on one, maybe two bodyguards to keep them safe. Even the President of the United States today has only one or two teams of security personnel; while there may be many men and women who take turns to protect their leader, the numbers are not as big as you would expect it to be. We will look at the origins of a number of bodies, such as the ‘Sturmabteilung’ or the SA, the Schutzstaffel (the SS) and the many other sub-sections of the SS such as the FBK, the LSSAH, etc., all of which were tasked with protecting Hitler. From the background, we will move on to individual accounts of men who served on these teams – they were Hitler’s personal bodyguards and some stayed with him until the very end. Humanity’s depraved nature came to fore with these men; despite having a master who was truly mad and ravenous for blood, they served him loyally. Was it because they were also as depraved as he was? Or were they afraid for their lives and did what they had to, to survive? We can only wonder... ===>>> Download this book today! <<<===

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    The ensuing events brought a Spanish word, armada, into the English language and created a host of legends. Intrepid English sea dogs in tiny ships, it was said, had bravely faced down towering Spanish galleons. Finally, a storm sent by a vengeful God wrecked most of that proud fleet on its way home. Award-winning author Jay Williams sheds new light on the traditional picture. Although the English were superior sailors, the two fleets were evenly matched. Moreover, the battle emerges as the high point of a four-year cold war between England and Spain. Only when set in the context of a Europe bitterly divided between Catholics and Protestants can the contest be fully understood. The personalities of Queen Elizabeth I of England and King Philip II of Spain and their commanders - especially Francis Drake - are also key to this dramatic story.

    But it is Stella’s voice, the amazing way that she tells her story, that makes this Holocaust story so unique, powerful and endearing. The reader listens to Stella’s stunning simplicity of expression, her use of Polish and Yiddish phrases, her humor, her all-so-frequent grammatical errors – and is charmed. It is a story that only Stella Yollin can tell, and it can only be told in Stella’s sweet and incomparable way.

     Hours after the fateful attack on Pearl Harbor, the Imperial Japanese Army invades Luzon. The allies retreat to the Bataan Peninsula and the ensuing bloody battle sets the tone for the entirety of the war in the Pacific. Far from home and abandoned, the brave GIs and Filipinos fight the Japanese to a standstill. Long months of bloody fighting take their toll on both sides, however, the Japanese have reserves, the allies don’t. Sergeant Tarkington and the soldiers of the 1st platoon are put to the ultimate test. With dwindling supplies and constant harassment from the battle-hardened Japanese, the GIs must adapt and become a cohesive fighting unit if they hope to survive. Tark’s Ticks is the first book in a gritty WWII series. Pick up your copy today.

    This is a must-have marketing reference.

    You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

    

    

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    

    Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.