This third edition has been fully revised and uses a story-telling approach to illustrate how research is done and the results of such research. Each chapter begins with a real-life vignette that epitomizes the social psychological concepts that follow, and experiences and historical events are used to illustrate theories within social psychology.

    Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face.

    But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    Stanovich helps instructors teach critical thinking skills within the rich context of psychology. It is the leading text of its kind. How to Think Straight About Psychology says about the discipline of psychology what many instructors would like to say but haven't found a way to. That is one reason adopters have called it an instructor's dream text and often comment I wish I had written it. It tells my students just what I want them to hear about psychology.

    Assuming no prior knowledge of behaviour modification or psychology, this text offers students personal, hands-on experience with the principles of behaviour modification and their application to everyday concerns.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

    "Critical Thinking Applications" in every chapter give you specific critical thinking strategies you can apply to what you read. Every chapter of this book offers tools to help you focus on what's important-showing you how to study in ways that help you retain information and do your very best on exams.

    This seventh edition of 'Theories of Personality' continues to provide comprehensive coverage of the most influential theorists of personality.

    Two primary objectives guided the authors in the revision of this book: to develop precise, readable materials for students that clearly define and demonstrate concepts and rules of calculus; and to design comprehensive teaching resources for instructors that employ proven pedagogical techniques and save time. The Larson/Hostetler/Edwards Calculus program offers a solution to address the needs of any calculus course and any level of calculus student. Every edition from the first to the fourth of Calculus: Early Transcendental Functions, 4/e has made the mastery of traditional calculus skills a priority, while embracing the best features of new technology and, when appropriate, calculus reform ideas. Now, the Fourth Edition is part of the first calculus program to offer algorithmic homework and testing created in Maple so that answers can be evaluated with complete mathematical accuracy.

    The book presents a balanced picture that connects the newer histories of society and culture with the more traditional stories of politics, diplomacy, and great public events and individuals.

    The book's scope encompasses a broad view of the practice field, yet still allows students to look closely at each theory discussed.

    After all, what more powerful tool is there for captivating students than the real science behind what we know? Dan Schacter, Dan Gilbert and Dan Wegner’s skillful presentation centers on a smart selection of pioneering and cutting-edge experiments and examples. They effectively convey the remarkable achievements of psychology (with the right amount of critical judgment) to introduce the field’s fundamental ideas to students. The writing makes it the book for your students.But it is not just the science that sets Psychology apart—its the way Schacter, Gilbert, and Wegner write about it. Each is a world-renowned researcher and accomplished classroom teacher. Each has written popular books that get to the heart of what fascinates people about psychology.  Read any chapter of Psychology—any page—and you’ll see why.  Bracing, easy to read, rich with captivating examples that make the ideas clear, concrete and relevant, Psychology communicates in a way that elevates and inspires students. It is anything but just another textbook.

    The shot and second national title in school history were the culmination of 15 years of Coach Jay Wright painstakingly building the unheralded program, through ups and downs, heartbreak and triumph. In Long Shots: Jay Wright, Villanova, and College Basketball’s Most Unlikely Champion, ESPN senior writer Dana O’Neil uses exclusive access to Coach Wright and Nova basketball to delve into the inner-workings of a championship program. In the spirit of A Season on the Brink, O’Neil not only explores behind-the-scenes of the historic 2015-2016 NCAA championship season but also the improbable path that the Nova program took to college basketball immortality. In overcoming a disappointing NCAA Tournament track record, the breakup of the Big East conference as we knew it, and Nova’s underdog status among traditional college hoops powerhouses, Jay Wright and his team provided the blueprint for how a “have-not” can prevail over the blue bloods the right way – the Villanova Basketball Way.

    Since no single or monolithic theoretical perspective orients this book, instructors with a wide range of views and approaches can use it effectively. The combination of brevity and readability make "Mirror for Humanity" a perfect match for cultural anthropology courses that use readings or ethnographies along with a main text.