Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.

    Then as now, many people considered globalization to be inevitable and irreversible. Yet the entire edifice collapsed in a few months in 1914.Globalization is a choice, not a fact. It is a result of policy decisions and the politics that shape them. Jeffry A. Frieden's insightful history explores the golden age of globalization during the early years of the century, its swift collapse in the crises of 1914-45, the divisions of the Cold War world, and the turn again toward global integration at the end of the century. His history is full of character and event, as entertaining as it is enlightening.

    Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

    "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    

    Belet wages war against one of the worst sins of his (and our) time - backbiting - better known to us as detraction (telling the faults of others without cause). Most of us do not realize how evil this sin is. In fact, many of us don't think it's a sin at all. After ruining someone's reputation, or satisfying our anger (and yes, our hatred) by spewing out every bad thing we can say about someone, we justify ourselves by saying, "Well, it's true!" We even think we are acting justly by giving someone what they deserve.. Due to our lack of charity and also to our pride, little do we see things from God's point of view, to whom these are vile sins - a form of hatred of neighbor - a failure to do the two things necessary - to love God and our neighbor (Matt. 22:37-40). In explaining this sin of backbiting, properly called detraction, Fr. Belet quotes the best men of Western Civilization: Aristotle, Plato, Horace, Seneca, Pliny, the Roman Emperor Constantine, King David, Isaiah, Saints James, Luke, Matthew, Paul, John Chrysostom, Jerome, Cassian, Gregory the Great, Augustine, Bernard, Thomas Aquinas, and many others. A very helpful book for those who wish to know to meaning of backbiting---and how to avoid it.

    After her parents' divorce, she rejected her family's Islamic faith and became an atheist. During her stormy adolescence, she tried to convince a Christian missionary that there is no God but was converted to Christ instead.Her winding path through the riddles of God was not over, however. While attending a Turkish university and serving as a Christian youth minister, Derya began to compare the teachings of Protestantism and Catholicism, and during her doctoral studies in England, she entered the Catholic Church. Ultimately, she ended up in the United States, where she has become a citizen and has settled down to raise a family.Derya's story provides a window into both Islam and modernity. It shows that the grace and the mercy of God know no bounds.  Rather, the good news of salvation in Jesus Christ reaches souls in the most unlikely places.

    Scott Hahn recovers and conveys the creed s revolutionary character.Tracing the development of the first formulations of faith in the early Church through later ecumenical councils, The Creed tells the story of how the very profession of our belief in Christ fashions us for heavenly life as we live out our earthly days.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    The arche, or origin, is always also a command, and a beginning is always the first principle that governs and decrees. This is as true for theology, where God not only creates the world but governs and continues to govern through continuous creation, as it is for the philosophical and political tradition according to which beginning and creation, command and will, together form a strategic apparatus without which our society would fall apart.The five essays collected here aim to deactivate this apparatus through a patient archaeological inquiry into the concepts of work, creation, and command. Giorgio Agamben explores every nuance of the arche in search of an an-archic exit strategy. By the book's final chapter, anarchy appears as the secret center of power, brought to light so as to make possible a philosophical thought that might overthrow both the principle and its command.

    Distributed by the University of Nebraska Press for Caxton PressClassic treatise on the importance of maintaining the rights of the individual in the face of expanding state control manipulated by organized pressure groups.

    For years scholars have constructed—and the media has pushed—elaborate theories designed to demonstrate that conservatives suffer from a host of personality defects and character flaws. According to these supposedly unbiased studies, conservatives are mean-spirited, greedy, selfish malcontents with authoritarian tendencies. Far from the belief of a few cranks, prominent liberals from John Kenneth Galbraith to Hillary Clinton have succumbed to these prejudices. But what do the facts show?Peter Schweizer has dug deep—through tax documents, scholarly data, primary opinion research surveys, and private records—and has discovered that these claims are a myth. Indeed, he shows that many of these claims actually apply more to liberals than conservatives. Much as he did in his bestseller Do as I Say (Not as I Do), he brings to light never-before-revealed facts that will upset conventional wisdom.Conservatives such as Ronald Reagan and Robert Bork have long argued that liberal policies promote social decay. Schweizer, using the latest data and research, exposes how, in general:* Liberals are more self-centered than conservatives.* Conservatives are more generous and charitable than liberals.* Liberals are more envious and less hardworking than conservatives.* Conservatives value truth more than liberals, and are less prone to cheating and lying.* Liberals are more angry than conservatives.* Conservatives are actually more knowledgeable than liberals.* Liberals are more dissatisfied and unhappy than conservatives.Schweizer argues that the failure lies in modern liberal ideas, which foster a self-centered, “if it feels good do it” attitude that leads liberals to outsource their responsibilities to the government and focus instead on themselves and their own desires.

    They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.