Poe, The Other Einstein offers us a window into a brilliant, fascinating woman whose light was lost in Einstein's enormous shadow. It is the story of Einstein's wife, a brilliant physicist in her own right, whose contribution to the special theory of relativity is hotly debated and may have been inspired by her own profound and very personal insight.Mitza Maric has always been a little different from other girls. Most twenty-year-olds are wives by now, not studying physics at an elite Zurich university with only male students trying to outdo her clever calculations. But Mitza is smart enough to know that, for her, math is an easier path than marriage. And then fellow student Albert Einstein takes an interest in her, and the world turns sideways. Theirs becomes a partnership of the mind and of the heart, but there might not be room for more than one genius in a marriage.

    The future is here: Civilians are launching into orbit. How to Build Your Own Spaceship takes readers on a fun and quirky trip to the forefront of commercial space travel-the latest technology, the major business players, and the personal and financial benefits that are ripe for the picking. Science-writer Piers Bizony's breadth of knowledge, quick wit, and no-nonsense explanations of the hard science in this emerging arena will satisfy even the most dedicated space fanatics. With practical advice (from picking the best jet fuel to funding your own fleet of space crafts), unbelievable space facts, and fascinating photos, Bizony's user-friendly guide to blasting off is a must-have ticket to the final frontier.

    

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    With a hundred dollars in his pocket, a beat up cavalry saddle, and a faraway look in his eye, John Egenes saddled his horse Gizmo and started down the trail on an adventure across the North American continent. Their seven month journey took them across 11 states from California to Virginia, ocean to ocean.. As they left the pressing confinement of the city behind them, the pair experienced the isolation and loneliness of the southwestern deserts, the vastness of the prairie, and the great landscapes that make up America. Across hundreds of miles of empty land they slept with coyotes and wild horses under the stars, and in urban areas they camped alone in graveyards and abandoned shacks. Along the way John and Gizmo were transformed from inexperienced horse and rider to veterans of the trail. With his young horse as his spiritual guide John slowly began to comprehend his own place in the world and to find peace within himself. Full of heart and humor, Egenes serves up a tale that's as big as the America he witnessed, an America that no longer exists. It was a journey that could only have been experienced step by step, mile by mile, from the view between a horse's ears.

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    His claim that “harnessing the forces of nature was the only worthwhile scientific endeavor" both impressed and enraged the scientific community. Eventually, his peers could no longer dismiss his eccentricities and began to view him as a crackpot — a potentially dangerous one. Although Tesla’s work was a major factor in the success of the second Industrial Revolution, he died alone, impoverished, and largely shunned by the scientific community that once hailed him a genius. Beset by visions, without a wife or children, Nikola Tesla’s brilliant mind changed the world, even though at the time of his death he passed unnoticed into obscurity. Some of the topics covered in this book include: Childhood Education and Early Career Patents and Politics The Eccentric Genius Tesla’s Coil and the Niagara Contract Influential Friends and the Lure of Flight The Wardenclyffe Tower 1914 and Beyond And much more! Scroll to the top and select the "BUY NOW" button for instant download

    These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every "Aha!" moment that should have been an "Oh no," this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good.

    The presentation stresses analytical methods, concrete examples, and geometric intuition. A unique feature of the book is its emphasis on applications. These include mechanical vibrations, lasers, biological rhythms, superconducting circuits, insect outbreaks, chemical oscillators, genetic control systems, chaotic waterwheels, and even a technique for using chaos to send secret messages. In each case, the scientific background is explained at an elementary level and closely integrated with mathematical theory.About the Author:Steven Strogatz is in the Center for Applied Mathematics and the Department of Theoretical and Applied Mathematics at Cornell University. Since receiving his Ph.D. from Harvard university in 1986, Professor Strogatz has been honored with several awards, including the E.M. Baker Award for Excellence, the highest teaching award given by MIT.

    Their struggle to survive on the open grasslands required a shift from individualism to a new form of collectivism, which forever altered the way our mind works. It changed the way we fight and our proclivity to make peace, it changed the way we lead and the way we follow, it made us innovative but not inventive, it created a new kind of social intelligence, and it led to new sources of life satisfaction.In The Social Leap, William von Hippel lays out this revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far reaching and extraordinary.Blending anthropology, biology, history, and psychology with evolutionary science, The Social Leap is a fresh and provocative look at our species that provides new clues about who we are, what makes us happy, and how to use this knowledge to improve our lives.

    This is a new view of mathematics, not the one we learned at school but a comprehensive guide to the patterns that recur through the universe and underlie human affairs. A Beginner's Guide to Constructing, the Universe shows you: Why cans, pizza, and manhole covers are round.Why one and two weren't considered numbers by the ancient Greeks.Why squares show up so often in goddess art and board games.What property makes the spiral the most widespread shape in nature, from embryos and hair curls to hurricanes and galaxies. How the human body shares the design of a bean plant and the solar system. How a snowflake is like Stonehenge, and a beehive like a calendar. How our ten fingers hold the secrets of both a lobster a cathedral, and much more.

    Barton Gellman’s informant called himself ‘Verax’ - the truth-teller. It was only later that Verax unmasked himself as Edward Snowden. But Gellman’s primary role in bringing Snowden’s revelations to light, for which he shared the Pulitzer Prize, is only the beginning of this gripping real-life spy story. Snowden unlocked the door: here Gellman describes what he found on the other side over the course of a years-long journey of investigation. It is also the story of his own escalating battle against unknown digital adversaries after he discovered his own name on a file in the leaked document trove and realised that he himself was under attack.Through a gripping narrative of paranoia, clandestine operations and jaw-dropping revelations, Dark Mirror delineates in full for the first time the hidden superstructure that connects government espionage with Silicon Valley. Who is spying on us and why? Here are the answers.©2020 Barton Gellman (P)2020 Penguin Audio

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

    She never saw the legendary powerhouse as anything but her dad. She didn’t yet grasp the impact he’d had on the sport—and on America. To understand his historic role in the integration of college football, witness his influence on generations that followed, and fully appreciate his legacy, Maya had a lot of catching up to do.Maya retraces her father’s journey from the segregated south to Michigan State during the peak of the Civil Rights Movement and his journey as an NFL pioneer after the 1967 draft. She reflects on how her father’s childhood—and the racism he faced—shaped her upbringing and influenced his expectations of her. She also discovers how unbreakable the emotional bond between teammates can be. But above all, Maya and her father get to know each other. As their own bond deepens, so does Maya’s connection to the sport that changed the trajectory of her father’s life…and hers.