Goswami uses this same duality to explore what he calls “quantum thinking,” which focuses on two levels of thinking—the conscious mind of actuality and the unconscious mind of possibility. He then poses questions that probe the wellspring of creation that exists in each of us. What is creativity? Can anyone be creative? What kinds of creativity are there? And through this inquiry, he lays out a guidebook for understanding the power of the mind to access creativity in a whole new way.       Combining the art of creativity with the objectivity of science, Quantum Creativity uses empirical data to support this new method of thinking and outlines how to harness our innate abilities in order to live more creatively. In short, Goswami teaches you how to think quantum to be creative.

    The images were taken when Banksy joined Bristol's radical football team The Easton Cowboys on a tour of Mexico to play football against the Zapatista freedom fighters. The new edition also contains sections on the Banksy vs Bristol Museum show, Exit Through The Gift Shop, The Tesco Value Petrol Bomb, an interview with John Nation and more. The book is a celebration of Banksy's street art in his home city of Bristol and places him in the context of 3D, John Nation from the Barton Hill Youth Club, Inkie, Nick Walker and the other artists and musicians who were instrumental in linking Bristol to the original New York hip-hop scene. It is the most revealing account of Banksy's formative years and contains more than one hundred images of his Bristol art, as well as pictures of Banksy at work, many of which have never been published before. Steve Wright, traces Banksy's roots back to the rave culture of the Nineties and draws a rounded picture of an artist who is most famous for being anonymous.

    calls "The coolest little startup in America." While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal?Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating. Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third. Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. In the spirit of TerraCycle, this book will be printed on 100% recycled materials. About the Cover: This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help. One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.

    This 8-hour free course introduced the study of philosophy and the methods employed by The Open University in teaching philosophy.

    But what about relativity? Physics professor Chad Orzel and his inquisitive canine companion, Emmy, tackle the concepts of general relativity in this irresistible introduction to Einstein’s physics. Through armchair ”and sometimes passenger-seat” conversations with Emmy about the relative speeds of dog and cat motion or the logistics of squirrel-chasing, Orzel translates complex Einsteinian ideas, i.e., ”the slowing of time for a moving observer, the shrinking of moving objects, the effects of gravity on light and time, black holes, the Big Bang, and of course, E=mc2” into examples simple enough for a dog to understand.A lively romp through one of the great theories of modern physics, How to Teach Relativity to Your Dog will teach you everything you ever wanted to know about space, time, and anything else you might have slept through in high school physics class.

    It has an algebra and trigonometry prerequisite, but calculus is preferred.

    The Invisible Rainbow is the groundbreaking story of electricity as it's never been told before--exposing its very real impact on the biosphere and human health.100,000 copies sold!Over the last 220 years, society has evolved a universal belief that electricity is 'safe' for humanity and the planet. Scientist and journalist Arthur Firstenberg disrupts this conviction by telling the story of electricity in a way it has never been told before--from an environmental point of view--by detailing the effects that this fundamental societal building block has had on our health and our planet.In The Invisible Rainbow, Firstenberg traces the history of electricity from the early eighteenth century to the present, making a compelling case that many environmental problems, as well as the major diseases of industrialized civilization--heart disease, diabetes, and cancer--are related to electrical pollution.Few individuals today are able to grasp the entirety of a scientific subject and present it in a highly engaging manner . . . Firstenberg has done just that with one of the most pressing but neglected problems of our technological age.--BRADLEY JOHNSON, MD, Amen Clinic, San Francisco[A] masterpiece.--Celia Farber, investigative journalistThis seminal book...will transform your understanding ...of the environmental and health effects of electricity and radio frequencies--Paradigm Explorer

    World History

    The objective here is to explain science in a simple, attractive and fun form that is open to all.The first axiom of this approach was set out as follows: “We believe in the magic of science. We hope to show you that sci-ence is not a secret art, accessible only to a dedicated few. It involves learning about nature and society, and aspects of our existence which affect us all, and which we should all therefore have the chance to understand. We shall interpret science for those who might not speak its language fluently, but want to understand its meaning. We don’t teach, we just tell stories about the beginnings of science, the natural phenomena and the underlying principles through which they occur, and the lives of the people who discovered them.”The aim of the writings collected in this series is to present some key scientific events, ideas and personalities in the form of short stories that are easy and fun to read. Scientific and philo-sophical concepts are explained in a way that anyone may under-stand. Each story may be read separately, but at the same time they all band together to form a wide-ranging introduction to the history of science and areas of contemporary scientific research, as well as some of the recurring problems science has encountered in history and the philosophical dilemmas it raises today.Review“If I were the only survivor on a remote island and all I had with me were this book, a Swiss army knife and a bottle, I would throw the bottle into the sea with the note: ‘Don’t worry, I have everything I need.’”— Ciril Horjak, alias Dr. Horowitz, a comic artist“The writing is understandable, but never simplistic. Instructive, but never patronizing. Straightforward, but never trivial. In-depth, but never too intense.”— Ali Žerdin, editor at Delo, the main Slovenian newspaper“Does science think? Heidegger once answered this question with a decisive No. The writings on modern science skillfully penned by Sašo Dolenc, these small stories about big stories, quickly convince us that the contrary is true. Not only does science think in hundreds of unexpected ways, its intellectual challenges and insights are an inexhaustible source of inspiration and entertainment. The clarity of thought and the lucidity of its style make this book accessible to anyone … in the finest tradition of popularizing science, its achievements, dilemmas and predicaments.”— Mladen Dolar, philosopher and author of A Voice and Nothing More“Sašo Dolenc is undoubtedly one of our most successful authors in the field of popular science, possessing the ability to explain complex scientific achievements to a broader audience in a clear and captivating way while remaining precise and scientific. His collection of articles is of particular importance because it encompasses all areas of modern science in an unassuming, almost light-hearted manner.”— Boštjan Žekš, physicist and former president of the Slovenian Academy of Sciences and Arts

    "Explaining Physics" emphasizes the applications and social effects of physics, and extends its treatment of energy and electronics. The features are: introductory page to each unit to bring out the relevance of the material to everyday life; simple questions at the end of each unit to consolidate learning; and helpful revision summary.

    String Theory For Dummies offers an accessible introduction to this highly mathematical "theory of everything," which posits ten or more dimensions in an attempt to explain the basic nature of matter and energy. Written for both students and people interested in science, this guide explains concepts, discusses the string theory's hypotheses and predictions, and presents the math in an approachable manner. It features in-depth examples and an easy-to-understand style so that readers can understand this controversial, cutting-edge theory.