YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    At the heart of the story of libraries and books is the story of the reader, who also has changed from era to era. Profusely illustrated, with fascinating is a comprehensive look at libraries that will interest book lovers and librarians.

    Is there any practical value in knowing that your child resembles produce? And where's the good stuff, the useful details, like beware of the baby registry and all the crap you will never use, or be prepared to get breast milk all over everything you own? Hilarious, candid, and easy to read, Funny Little Pregnant Things is full of helpful information about all the stuff people don t tell you about pregnancy the good, the bad, and the ugly.

    Today, the more than 17,000 libraries in America also function as de facto community centers offering free access to the internet, job-hunting assistance, or a warm place to take shelter. And yet, across the country, cities large and small are closing public libraries or curtailing their hours of operation. Over the last eighteen years, photographer Robert Dawson has crisscrossed the country documenting hundreds of these endangered institutions. The Public Library presents a wide selection of Dawson's photographs— from the majestic reading room at the New York Public Library to Allensworth, California's one-room Tulare County Free Library built by former slaves. Accompanying Dawson's revealing photographs are essays, letters, and poetry by some of America's most celebrated writers. A foreword by Bill Moyers and an afterword by Ann Patchett bookend this important survey of a treasured American institution.

    There is absolutely nothing as great, challenging, or rewarding as raising a child." So says Über-mom Rose Rock, who has raised 10 children in addition to caring for 17 foster children in her 40-plus years as a mother.As a mother who does not shy away from the hard conversations, Rose isn't afraid to present strong ideas about boundaries, discipline, choices, and consequences—and she tells it like it is. In Mama Rock's Rules, Rose shares the funny and highly practical lessons she learned both as a parent and an educator, while offering strategies for teaching a child to be self-reliant in this world.Written with a kicky blend of maternal spirituality and a "don't mess with me or you won't get old" sense of authority, the book spotlights 10 vital rules, each tackling a specific parenting issue. From "I Am Your Mama, Not Your Friend," which helps parents regain their authority and establish respectful relationships with their children, to "Don't Lie Down with Anything You Don't Want to Live with Forever," which takes a different approach to the often tricky conversation about sex, each topic is lovingly explained and bolstered by stories from Rose Rock's own childhood and parenting experiences. We will also hear from her own kids, as they share memories and anecdotes about what it was like to grow up in the Rock household.Rose's heartfelt and no-nonsense advice—delivered with a dose of wit and homespun humor—will resonate with thousands of parents and will inspire them to teach their kids right, whether their brood is one child or ten.

    That is the fundamental message in The Moral Imperative of School Leadership, which extends the discussion begun in Fullan′s earlier publication, What's Worth Fighting for in the Principalship? The author examines the moral purpose of school leadership and its critical role in changing the context in which the role is embedded. In this bold step forward, Fullan calls for principals to become agents as well as beneficiaries of the processes of school change. Concepts explored in-depth include:Why changing the context should be the main agenda for the principalship Why barriers to the principalship exist Why the principal should be seen as the COO (chief operating officer) of a school Why the role of the principal should figure more prominently within the system

    

    Based on the popular blog, Smart Classroom Management, the book progresses step-by-step through 46 keys, showing you how to manage your classroom in a way that inspires your students to want to behave. By the end, you will have the knowledge to take over any K-8 classroom and create the kind of peaceful buy joyous learning experience your students will always remember.

    --Theodore Sectish, MD, associate professor of pediatrics, Harvard Medical School; program director, Children's Hospital Boston Dr. Le-Bucklin's new parenting book is the first by a pediatrician who is also a mother of twins. No other pregnancy and parenting book for multiples offers this unique and much-needed perspective.Twins 101 features practical advice and well-researched information in an easy-to-read format. From maintaining a healthy twin pregnancy to meeting the daily challenge of caring for twins, Twin 101 guides families through each stage with insightful tips, practical advice, useful resources, and inspirational stories.

    No student wants to be bored. So why isn't every classroom teeming with discussion and activity centered on the day's learning expectations? Engagement by Design gives you a framework for making daily improvements in engaging your students, highlighting opportunities that offer the greatest benefit in the least amount of time. You'll learn how focusing on relationships, clarity, and challenge can make all the difference in forging a real connection with students. Engagement by Design puts you in control of managing your classroom's success and increasing student learning, one motivated student at a time.

    Paul Kalanithi. As he nears the end of his 7-year residency he gets the report no one wants, cancer. Now his forty-year plan is scrapped. The hopes and dreams he and Lucy, his wife, have held to are dramatically altered. In this book you will find the story of a man that seeks out truth and meaning in a very detailed way. From his undergraduate literary pursuits to his combined goal of neuroscience and surgery Dr. Kalanithi desires to connect meaning to every aspect of human life. As cancer becomes his story the reader will see the emotional decisions made about starting a family and continuing his beloved career. Dr. Kalanithi begins to see how his care for his patients would be altered as he experiences the treatments himself. Through every emotion Paul and Lucy share the love for each other and life. Inside this SUMMARY READS Summary & Highlights of When Breath Becomes Air: Summary of Each Chapter Highlights (Best Quotes) BONUS: Critics Corner BONUS: Free Report about The Tidiest and Messiest Places on Earth - http: //sixfigureteen.com/messy.

     Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.

     For as far back as humanity goes, women have struggled to understand why men behave the way they do. Does he like me? Why won’t he commit? Why doesn’t he text back? Does he mean what he says? Why is he withdrawing? How does he really feel? These are just a few examples of questions that women all over the world are desperate to know the answers to… and now they can, once and for all. This book takes a look at the most common relationship scenarios—the ones that cause the most confusion—and explains everything. It provides a breakdown of the male psyche, as well as honest confessions from the authors and men who were brave enough to share their stories. 10 Things Every Woman Needs to Know About Men will free you from all your doubts and confusion and give you the gift of clarity. You will never again feel the need to try to figure him out… instead you can bask in the joy of just understanding exactly why he does what he does.

    

    Rebecca brings us back to our better selves! -Naomi Shihab NyeIt's no secret that reading aloud to children every single day is one of the most important things any teacher, parent, or grown up can do to help children become better readers, thinkers, and frankly, better human beings. There are many resources available-scores of books, articles, web sites, videos, podcasts, and more that highlight the research on why reading aloud to kids is so vital, how to incorporate it into the day, and lists of texts to choose from for each grade level.The Artful Read-Aloud is a user-friendly guide that builds a bridge between the artistic world and the classroom, providing a deeper dive into the artistry of reading aloud. Rebecca Bellingham draws on her experience as a performer, teaching artist, classroom teacher, and literacy coach to make explicit connections between the arts and reading aloud, providing dozens of easy moves teachers can make that can enhance, elevate, and deepen the impact of interactive read-alouds.Each chapter focuses on a specific guiding principle that is drawn from the arts and is meant to spark engagement, provoke inquiry, and inspire deep thinking. She includes practical tips for how to bring each principle to life in the classroom, including:how to embody the text by making small shifts with your body and voice to bring the words to life, helping kids envision different characters and their actions more completely learning when to slow down, pause, and read in an deliberate and careful way to give kids time to think, feel, process, and connect when and how to create opportunities for talk, giving kids the space to ask questions and reflect on what they notice, wonder, and predict how to give kids a chance to move around as they try on characters, recreate scenes, learn about new concepts, and live inside the book prioritizing read alouds that give students practice listening to and learning from diverse voices while creating space for meaningful conversation about important issues relating to injustice, identity, inequality, and more ways to be intentional in your choices, from matching books to the students in front of you to choosing passages that support instructional goals and teaching points. Reading aloud to your students supports a balanced, rigorous, and joyful literacy curriculum that not only feeds the souls and minds of your students but your own as well. Dip into The Artful Read-Aloud and see what's possible inside your daily read-alouds. By learning to make simple moves that model what real reading looks and sounds like you can help your students become the kind of readers all of us hope they will become: engaged, thoughtful, lifelong ones.