It uses case studies, practice features, basic developmental issues tables, trends tables and observation guidelines tables.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    

    Having begun his fashion career as a teacher at Parsons The New School for Design, Tim knows more than a thing or two about mentorship and how to convey invaluable pearls of wisdom in an approachable, accessible manner.While Gunn’s Golden Rules showcased Tim “as life coach,” imparting lessons based on his personal experiences, Tim Gunn: The Natty Professor will focus on Tim “as teacher.” Divided into sections on common themes—leadership, curiosity, diversity, understanding, empathy—this practical, timely book takes us on a journey through life lessons and uses Tim’s own personal experiences, from the classroom to the therapist’s office, to illustrate larger concepts. Each chapter will end with a “life assignment,” where Tim challenges you to apply the lessons you’ve learned in practical mentoring or teaching situations.So grab a pencil and start taking notes: class is officially in session!

    Addressing the task of disciplining children ages 2 through 12 without arguing, yelling, or spanking, this program offers easy-to- follow steps to immediately manage troublesome behaviour with reason, patience, and compassion.

    As new teachers build their classroom library, the brevity of this affordable new edition ensures readers have the resources to purchase and time to read actual children’s literature. The goal of this text, then, is to provide a practical overview of children's books, offering a framework and background information while keeping the spotlight on the books themselves.

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    Light on their feet, despite their great weight, these magnificent creatures appear light and graceful because they’re always walking on their tip-toes. They have excellent hearing and can detect the rumblings of other elephants from six miles away. And, just like humans being right handed or left handed, elephants can be right tusked or left tusked! The recipient of the 2016 New York Times Best Illustrated award for her book The Polar Bear, Desmond creates illustrations that are scientifically accurate, strikingly detailed, and beautifully rendered in collage, paint, and colored pencil.

    The spare yet information-packed text is brought to life by eye-popping artwork. Colorful dragons, mysterious sea creatures, and rainbow-striped zebras leap from the pages. Simple yet clever, this inventive book will have readers saying "Yippee! Whoopee! And Hallelujah!""Youngsters will delight in the rhyming text, which artistically weaves information through vibrant illustrations." -School Library Journal

    Long ago, people grew afraid when each day had fewer hours of sunshine than the day before. Over time, they realized that one day each year the sun started moving toward them again. In lyrical prose and cozy illustrations, this book explains what the winter solstice is and how it has been observed by various cultures throughout history. Many contemporary holiday traditions were borrowed from ancient solstice celebrations. Simple science activities, ideas for celebrating the day in school and at home, and a further-reading list are included. Illustrated by Jesse Reisch.

    Speaking in homophones, she describes the quirky animal behavior she sees. There's the MOOSE who loved MOUSSE and ATE EIGHT bowls, and the WHALE who was ALLOWED to WAIL ALOUD--and that's just for starters.This playful picture book introduces children to the richness of language through the concept of homophones. A romp through the zoo has never been so eye-opening.A Children's Book-of-the-Month Club Selection

    Featuring selected essays originally published in Gates of Excellence and The Spying Heart, this collection also includes the complete acceptance speeches for her two National Book Awards and two Newberry Medals, plus a new introduction and eight speeches never before published in book. form.With the same perception, wit, and generosity that characterize her fiction, this much-honored writer shares her ideas about writing for children, as well as her passion for reading, her spiritual faith, and her conviction that the imagination must be nourished. Her words will touch all those her care about the literature and the lives of children.

    But what did it really take to get us there?The Moon landing is one of the most ambitious, thrilling, and dangerous ventures in human history. This fully illustrated book tells the stories of the 400,000 unsung heroes--the engineers, mathematicians, seamstresses, welders, and factory workers--and their innovations and life-changing technological leaps forward that allowed NASA to achieve this unparalleled accomplishment.From the shocking launch of the Russian satellite Sputnik to the triumphant splashdown of Apollo 11, Caldecott Honor winner John Rocco answers every possible question about this world-altering mission. Each step in the space race is revealed, examined, and displayed through diagrams, experiments, moments of crisis, and human stories.

    This book is by a talented librarian who wants to introduce people, especially people searching for the right career, to the profession. It answers such questions as: What do librarians do? What are the different types of libraries and professional jobs in libraries? What are librarians all about and what hot issues do they discuss in their professional lives? What do I do to become a librarian? What are some important things to know once I'm in a masters program in library science? This book is an essential introduction to the profession for someone who is at the point of choosing a career.

    Walter Wick's mesmerizing photographs paired with simple text and scientific observations help readers understand the secrets and complexity of light. You will learn what light is made of and how it fits alongside everything else in the world. Walter introduces readers into the mystery behind incandescence, light waves, the color spectrum, and iridescence as well as how we perceive light in our world and beyond.