Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    There was some sort of bike race on and I half watched while lighting another cigarette off the butt of my last one for a minute before switching channels again. Just as I hit the button on the remote the commentator mentioned something about the athletes swimming before and running afterwards as well as racing the bike. I thought he said something about the run being a marathon but that couldn't be right. This sparked my interest and I switched back, but he was talking about something else so I waited for him to get around to describing exactly what this race was. I didn't have long to wait as he said they first did a 2.5 mile swim, then 112 miles on the bike all topped of with running a marathon. I was stunned. I didn't think that would be physicially possible and as I lit another cigarette I wondered how many days did they have to do it. I guessed it would have to be three days. Swim the first day, bike the second and run the third but it still sounded like a crazy thing to do. Then he said that they did it all in the one day, one after another without stopping. I was completely incredulous. And hooked. I remained glued to the TV and learned that these bronzed, muscular Greek God looking athletes weren't all professionals either. There was an amateur or "age group" race as well Although I could hardly tell the difference between the pros and amateurs. They all looked unbelievably fit. As I sat there mesmerised I swore to myself that I'd race there someday. I'd stop smoking and drinking and somehow do "The Ironman" At the time I had no idea what that meant or how I would do it and after a while as things have a way of doing I got busy with life and I forgot all about The Ironman and Hawaii. I forgot until several years later when I had actually given up smoking and had taken up triathlon. It had taken me two years and sixteen races of swimming breast stroke before I learned to swim properly. I never once looked even remotely like Kona material but I wanted to have a go at doing an Ironman. It took another three years before I plucked up the courage and lined up for my first one in Nice, France. I finished in the last quarter of the field, hours behind the athletes racing for those precious Kona slots. Nothing I had done up to then had given any indication that I should have had a reason to believe I had a chance at qualifying, but three years later when I asked Aisling, my wife if she thought it was possible she immediately said yes and then she added let's do it. Aisling's belief in me started us on a journey that led to me treading water on the most iconic start line in triathlon, waiting for the cannon to fire at the start of the Ironman World Championships in Hawaii. This is how we overcame all of the odds and discovered what it would take to get to the Ironman World Championships. This is our Kona story.

    Originally written in 1897 by the 28th president of the United States, this essay underlines the necessity for everyone in the modern world to embrace humane behavior.

    Three young friends, on a drunken dare, set out on a dinghy for a nearby island. But when the gas ran out and they drifted into barren waters, their biggest threat wasn't the ocean -- it was each other.

    A humorous but informed instruction manual to questions philosophers have been asking and attempting to answer for centuries, How to Be A Philosopher will help you:- Think, talk, argue and persuade like a philosopher.- Win every agument by tying people in philosophical knots.- Ask questions and raise doubts about things most people take for granted.- Realise that almost nothing is certain.- Get the absolute final word on that question about a falling tree.A practical guide to philosophising, the book explains philosophical ideas with examples drawn from such great works as Family Guy, Monty Python's Flying Circus, The Matrix and Red Dwarf. The book also argues that learning to philosophise will help you think more clearly and honestly about your own life. The book even gives practical advice on how to make a living from philosophy!

    In The Gutenberg Elegies, he explores the impact of technology on the experience of reading. Drawing on his own passionate, lifelong love of books, Birkerts examines how literature intimately shapes and nourishes the inner life. What does it mean to "hear" a book on audiotape or decipher its words in electronic form on a laptop screen? Can the world created by Henry James exist in an era defined by the work of Bill Gates? Are books as we know them—volumes printed in ink on paper, with pages to be turned as the reading of each page is completed—dead?At once a celebration of the complex pleasures of reading and a bold challenge to the information technologies of today and tomorrow, The Gutenberg Elegies is an essential volume for anyone who cares about the past and the future of books.

    Everything else can be made, bought or created. Our life is made up of around 600,000 hours and every second is of infinite value. We live in an attention economy where corporations are fighting for our time with the goal of monetizing our every second. The money we use loses value and devalues our time through inflation. When we work, we are exchanging our limited time for money whose quantity increases every year. It hasn’t always been this way. People used gold as money for a reason; it was also a limited resource. Now, what does the future hold?Valuing your time is the first step to improving your life. Knowing that your time is the only limited resource makes you more selective about the things you do, the people you spend your time with and the assets you choose to store your wealth in. Once you learn to appreciate your time, you will get busy doing the things you love and start making better financial choices.

    Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.Cover design by Matt Dorfman.

    The result is a conservative's guide to love, work, dinner party mischief and staying un-smeared in liberal America.

    His visionary writings on the reconciliation of faith and evolutionary theory aroused the suspicions of the Vatican and he was forbidden to publish on religious matters during his lifetime. After his death, the publication of his many books marked him as one of the most influential Catholic thinkers of this century - a mystic whose holistic vision speaks with growing relevance to contemporary spirituality. Often considered ahead of his time, Teilhard's writings have more relevance and impact on our current times than when he was first published. "Splendid . . . Invaluable . . . One of a kind."--Mary Evelyn Tucker, Yale University

    Following a grand betrayal, Khaled's father and uncles, the respected right-hand men to the King of Afghanistan, become targets of the new regime. Khaled's father is exiled, his uncles are executed, and their families are locked away in a forgotten corner of Kabul. So begins a decades-long struggle in captivity where Khaled faces the hardship of prison life while enduring tragedies as more of his loved ones are executed and succumb to diseases. Despite the tribulations he experiences, Khaled never gives up hope, choosing to make the most of his time by studying five different languages, advanced literature, and philosophy. Eventually, Khaled and his family are released from prison, but are they truly free? Forbidden from leaving the country, one thing continues to haunt Khaled: a longing to reunite with his father. SHACKLED is a raw, heart-opening story about resilience. It follows the Charkhi family from the 1932 coup to the 1979 Soviet invasion. Amidst national and personal upheaval, Khaled finds his freedom by choosing to lead a life of optimism, kindness, joy, and love. Adam Siddiq is the grandson of Khaled Siddiq. Adam wrote SHACKLED alongside his grandfather, Khaled—a shared journey they hope will inspire others to become more involved in the sacred bond between the youth and their elders.

    In today‘s online economy it has become a commodity to be bought and sold. Bombarding us with free smartphone apps and news websites, developers and advertisers have turned what and how focus our attention into the world‘s fastest growing industry.In exchange for our attention, information and entertainment is ever at our fingertips. But at what cost? In this essay, at once personal and polemical, meditative and militant, Julia Bell asks what has been lost in this trade off. How can we reclaim our attention? In a world of infinite distraction, how can attention become radical?

    He also talked a fair amount about mayonnaise. The interview was conducted by Mara Altman, the author of four bestselling Kindle Singles including “Baby Steps” and “Bearded Lady.” Altman has worked as a staff writer for The Village Voice, and has also written for New York Magazine and The New York Times. In 2009, HarperCollins published Altman's first book, “Thanks For Coming: A Young Woman's Quest for an Orgasm,” which was optioned as a comedy series by HBO. Cover design by Adil Dara Kim.

    Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

    Even so, many of us believe that propaganda and manipulation aren't problems for us--not in the way they were for the totalitarian societies of the mid-twentieth century. In "How Propaganda Works," Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy--particularly the ideals of democratic deliberation and equality--and how it has damaged democracies of the past.Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States."How Propaganda Works" shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.