Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, K�vecses outlines the development of the cognitive linguistic theory of metaphor by explaining key ideas on metaphor. He also explores primary metaphor, metaphor systems, the invariance principle, mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.

    It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    However, because it leaves no permanent trace, its evolution has long been a mystery, and it is only in the last fifteen years that we have begun to understand how language came into being. "The First Word" is the compelling story of the quest for the origins of human language. The book follows two intertwined narratives. The first is an account of how language developed?how the random and layered processes of evolution wound together to produce a talking animal: us. The second addresses why scientists are at last able to explore the subject. For more than a hundred years, language evolution was considered a scientific taboo. Kenneally focuses on figures like Noam Chomsky and Steven Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers, in order to answer the fundamental question: Is language a uniquely human phenomenon? "The First Word" is the first book of its kind written for a general audience. Sure to appeal to fans of Steven Pinker's "The Language Instinct" and Jared Diamond's "Guns, Germs, and Steel," Kenneally's book is set to join them as a seminal account of human history.

    Covering thinkers from Aristotle to Saussure and Chomsky, "Introducing Linguistics" reveals the rules and beauty that underlie language, our most human skill.

    Yet you'd have to fly every day for the next 26,000 years to assure yourself of dying in a crash. A leisurely canoe ride is more than 100 times deadlier. Think city streets are unsafe? You're more likely to come to harm in your own home, where every year you stand a 1 in 650 chance of being injured by your bed, mattress, or pillows—and each year 800 Americans die in accidents involving soft furnishings.We live in a world governed by fear, where packets of peanuts "may contain nuts" and children must be ever on the alert to "stranger danger." And yet, life expectancy has never been higher. Crime rates have plunged. Even unintentional injuries are down. So if we're so safe, why are we so afraid?How to Live Dangerously is a hilarious, straight-talking look at the things that terrify us. It considers life's real risks, not to mention the often ridiculous methods we've contrived to keep ourselves "safe." It encourages you to ignore fearmongers and embrace a new kind of freedom, in which we all worry a little less—and live a whole lot more.

    Profound or mundane, hold the thought; savour it. Replay it in your mind. Now ask yourself a question: what was it like to think that thought? What we usually call 'thinking' is often a kind of speaking by, and a listening to, the multiple voices of our consciousness.The Voices Within eavesdrops on the voices in our heads: the kindly ones, the guiding ones, the voices of conscience and memory, and the sometimes terrible, sometimes beneficent voices of those who hear others speaking when there is no one around. It illuminates the new sciences of language and thought with engaging case studies and historical and artistic examples, and makes the reader think differently about how words and thoughts weave together in our consciousness.Authoritative and engaging, drawing on some of the most up-to-date research and thinking, in The Voices Within psychologist Charles Fernyhough interviews young children and the elderly, novelists, practitioners of meditation, visual artists and, in particular, people who hear voices and reveals how it seems that the 'inner voice' of introspection is real, and that it plays a vital part in our thinking. Psychologists are demonstrating that inner speech could have an importance far beyond our previous thinking, helping us to regulate our own behaviour, motivate ourselves for action and even become conscious of our own selves.

    History in English Words, his classic historical excursion through the English language, is now back in print after five years.This popular book provides a brief, brilliant history of those who have spoken the Indo-European tongues. It is illustrated throughout by current English words—whose derivation from other languages, whose history in use and changes of meaning—record and unlock the larger history."In our language alone, not to speak of its many companions, the past history of humanity is spread out in an imperishable map, just as the history of the mineral earth lies embedded in the layers of its outer crust.... Language has preserved for us the inner, living history of our soul. It reveals the evolution of consciousness" (Owen Barfield).About the Author:Owen Barfield (1898-1997), British philosopher and critic, has been called the "First and Last Inkling" because of his influential and enduring role in the group known as the Oxford Inklings, which included C.S. Lewis, J.R.R. Tolkien, and Charles Williams. It was Barfield who first advanced the ideas about language, myth, and belief that became identified with the thought and art of the Inklings. He is the author of numerous books, including Poetic Diction; Romanticism Comes of Age; Unancestoral Voice; History, Guilt, and Habit; and Worlds Apart, as well as works of fiction and poetry. His history of the evolution of human consciousness, Saving the Appearances: A Study in Idolatry, achieved a place in the list of the "100 Best Spiritual Books of the Century."

    But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the "brain attic"--Holmes's metaphor for how we store information and organize knowledge--Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes's unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world's most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

    Just such a village -- an isolated Bedouin community in Israel with an unusually high rate of deafness -- is at the heart of "Talking Hands: What Sign Language Reveals About the Mind." There, an indigenous sign language has sprung up, used by deaf and hearing villagers alike. It is a language no outsider has been able to decode, until now.A "New York Times" reporter trained as a linguist, Margalit Fox is the only Western journalist to have set foot in this remarkable village. In "Talking Hands, " she follows an international team of scientists that is unraveling this mysterious language.Because the sign language of the village has arisen completely on its own, outside the influence of any other language, it is a living demonstration of the "language instinct," man's inborn capacity to create language. If the researchers can decode this language, they will have helped isolate ingredients essential to all human language, signed and spoken. But as "Talking Hands" grippingly shows, their work in the village is also a race against time, because the unique language of the village may already be endangered."Talking Hands" offers a fascinating introduction to the signed languages of the world -- languages as beautiful, vital and emphatically human as any other -- explaining why they are now furnishing cognitive scientists with long-sought keys to understanding how language works in the mind.Written in lyrical, accessible prose, "Talking Hands" will captivate anyone interested in language, the human mind and journeys to exotic places.

    Chaser has a way with words. She knows over a thousand of them—more than any other animal of any species except humans. In addition to common nouns like house, ball, and tree, she has memorized the names of more than one thousand toys and can retrieve any of them on command. Based on that learning, she and her owner and trainer, retired psychologist John Pilley, have moved on to further impressive feats, demonstrating her ability to understand sentences with multiple elements of grammar and to learn new behaviors by imitation. John’s ingenuity and tenacity as a researcher are as impressive as Chaser’s accomplishments. His groundbreaking approach has opened the door to a new understanding of animal intelligence, one that requires us to reconsider what actually goes on in a dog’s mind. Chaser’s achievements reveal her use of deductive reasoning and complex problem-solving skills to address novel challenges. Yet astonishingly, Chaser isn’t unique. John’s training methods can be adopted by any dog lover. Through the poignant story of how he trained Chaser, raised her as a member of the Pilley family, and proved her abilities to the scientific community, he reveals the positive impact of incorporating learning into play and more effectively channeling a dog’s natural drives. John’s work with Chaser offers a fresh perspective on what’s possible in the relationship between a dog and a human. His story points us toward a new way of relating to our canine companions that takes into account our evolving understanding of the way animals and humans learn.

    A gifted writer, Vertosick shows us that intelligence - the ability to react to the outside world, to change behaviour, to survive - can be found wherever life exists. He demonstrates the keen intelligence of our immune system, how lowly bacteria mutate and outwit antibiotics, and how canny cancer cells elude our natural defences.

    If you have a "next big thing" in mind you want to do because you know it will be awesome (starting the business, making the big move, launching the nonprofit, writing the book) but are afraid of doing what it would take to make that thing happen, then you should read this.The universe is very big. You are very small. In fact, you're so small and so insignificant in the big picture that you don't even register to the eye of the cosmos. The universe was here before you were born and will be here long after you're gone, and your life is but a blip on its vast, vast radar. If your life is to matter, it's not going to matter to the universe. It's up to you make your life matter in the only way you can: by doing things that make a difference to you, to those around you, and to those whose lives you touch. Time is short. You have exactly NOW to do whatever it is you're here to do, or to let the inexorable passage of hours and days and years kill your potential like fruit left to die on a vine. The universe doesn’t hate you, but it doesn’t love you, either. You’re just an atom in its infinite workings. The universe doesn’t care if you live, die, suffer, or thrive. Whatever your life here will mean is up to you. Stop worrying so much about what others think and start being who you're supposed to be. It's time to do some epic shit.

    Is it in our genes? The structure of our brains? Our genome may determine our eye color and even aspects of our personality. But our friendships, failures, and passions also shape who we are. The question is: how?Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture.Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse. It is a monumental undertaking—the scientific equivalent of climbing Mount Everest—but if they succeed, it could reveal the basis of personality, intelligence, memory, and perhaps even mental disorders. Many scientists speculate that people with anorexia, autism, and schizophrenia are "wired differently," but nobody knows for sure. The brain’s wiring has never been clearly seen.In sparklingly clear prose, Seung reveals the amazing technological advances that will soon help us map connectomes. He also examines the evidence that these maps will someday allow humans to "upload" their minds into computers, achieving a kind of immortality.Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are. Welcome to the future of neuroscience.

    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword