The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

    Pose the same question to students and many will use words like "boring", "useless", and even "humiliating". In  Becoming the Math Teacher You Wish You'd Had , author Tracy Zager helps teachers close this gap by making math class more like mathematics. Tracy has spent years working with highly skilled math teachers in a diverse range of settings and grades. You'll find this book jam-packed with new ideas from these vibrant classrooms.  How to Teach Student-Centered Mathematics: Zager outlines a problem-solving approach to mathematics for elementary and middle school educators looking for new ways to inspire student learningBig Ideas, Practical Application: This math book contains dozens of practical and accessible teaching techniques that focus on fundamental math concepts, including strategies that simulate connection of big ideas; rich tasks that encourage students to wonder, generalize, hypothesize, and persevere; and routines to teach students how to collaborateKey Topics for Elementary and Middle School Teachers:  Becoming the Math Teacher You Wish You'd Had  offers fresh perspectives on common challenges, from formative assessment to classroom management for elementary and middle school teachersAll teachers can move towards increasingly authentic and delightful mathematics teaching and learning. This important book helps develop instructional techniques that will make the math classes we teach so much better than the math classes we took.

    While proposing a phenomenological approach to in-depth interviewing, the author also includes principles and methods that can be adapted to a range of interviewing approaches. Using concrete examples of interviewing techniques to illustrate the issues under discussion, this classic text helps readers to understand the complexities of interviewing and its connections to broader issues of qualitative research.

    If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. * Help you create a step-by-step, customized plan to start and grow your business * Show you how to manage your time so you can have a business-and life-that you love * Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms *Teach you how to use marketing to reach the right people in the right way

    Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2014: --As the pixie dust settles on the newly-expanded Fantasyland, Birnbaum describes everything this Magic Kingdom neighborhood has to offer, including the highly-anticipated Seven Dwarfs Mine Train coaster-an E-Ticket attraction for the whole family.--Can't get enough of the Disney characters? We'll help you find them. A great place to start is at the brand-new Pete's Silly Sideshow, where you can mingle with circus stars Minnie Magnifique, Madame Daisy Fortuna, The Great Goofini, and The Astounding Donaldo!--There's no doubt about it: Fastpass really does cut the time spent waiting in line for the most popular theme park attractions. We give the scoop on this free system and list all the attractions that offer this golden opportunity to skip the standby line.--Big doin's at the Grand Floridian resort! The old favorite has new rooms (courtesy of the Disney Vacation Club), a refreshed (and refreshing) state-of-the-art spa, a splashy new Alice In Wonderland-themed "sprayground," and more. Turn to Birnbaum for the full report.--With or without the Disney Dining Plan, you still need to pre-book those meals or risk missing out on your family's favorites. Birnbaum explains the WDW reservation system, along with descriptions of each and every eatery on property. There's also a handy chart detailing all the opportunities there are to dine with Disney characters and a Restaurant Round-up highlighting the best cuisine the World has to offer.--More money-saving coupon offers than ever before, all geared to help you stretch your Walt Disney World vacation dollar.--And a very special Birnbaum exclusive: A brand-new Kingdom Keepers Quest from bestselling author Ridley Pearson.