Objective-C is a powerful, object-oriented extension of C, making this book the perfect follow-up to Dave Mark's bestselling Learn C on the Mac, Mac OS X Edition. Whether you're an experienced C programmer or you're coming from a different language such as C++ or Java, leading Mac experts Mark Dalrymple and Scott Knaster show you how to harness the powers of Objective-C in your applications!A complete course on the basics of Objective-C using Apple's free Xcode tools An introduction to object-oriented programming Comprehensive coverage of inheritance, composition, object initialization, categories, protocols, memory management, and organizing source files A brief tour of Cocoa's foundation framework and AppKit A helpful "learning curve" guide for non-C developers

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    You'll learn how to: - Plan, organize, and maintain your stylesheets more effectively- Apply the secrets of liquid, elastic, and hybrid layouts- Create flickr-style image maps, remote rollovers, and other advanced CSS features- Lay out forms using pure CSS- Recognize common browser bugs, and how to fix themWhile CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll. Summary of Contents: - Chapter 1: Setting the Foundations- Chapter 2: Visual Formatting Model Recap- Chapter 3: Background Images and Image Replacement- Chapter 4: Styling Links- Chapter 5: Styling Lists and Creating Nav Bars- Chapter 6: Styling Forms and Data Tables- Chapter 7: Layout- Chapter 8: Hacks and Filters- Chapter 9: Bugs and Bug Fixing- Case Study 1: More Than Doodles- Case Study 2: Tuscany Luxury Resorts

       Monthly giveaways in the form of PHYSICAL PRODUCTS and GIFT CARDS only for our newsletter subscribers!  "This was a gift for my partner (we're EMTS) she loved it, she said it was super easy to understand and great to use.”  - Amazon Customer, starred review " This is incredible! Easy to read, break down is awesome than any other format I seen. As a nursing student I recommend it.” - Christina Harris, starred review  This new edition has been revised and updated so that YOU can learn the medical terminology in the fastest and easiest way possible! It is now more than DOUBLE its previous size.  What did the doctor say? What did the patient say? What did the professor say? What’s going on?These are only few of the questions that people ask when faced with jargon-filled medical conversations in hospitals, schools, clinics, homes, and even at work.  Our book Medical Terminology contains proven steps and breaks down the best strategies when trying to understand, pronounce, and memorize medical terms. We’ve also included tips and strategies that can help you apply these methods effortlessly in everyday life.  Here is what you will learn: You will understand medical terminology and learn its suffixes, prefixes and root words    You will be able to pronounce medical terms thanks to our simple rules   By completing our built-in exercises, which appear at the end of each chapter, you will learn the different terms even faster.  How to effortlessly use medical terms in everyday life     Not convinced yet? Let us eliminate the risk and the uncertainty by offering you a no questions asked, 30 day money back guarantee!  Take the first step towards mastering medical terminology by purchasing this book today!

    Many of today’s jobs require that you be familiar with Microsoft Excel. How can you become proficient at Excel when companies aren’t willing to teach you this valuable skill? This leaves many people trying to learn as they go and never quite feeling 100% comfortable with the program. What’s worse, most people haven’t even scratched the surface of Excel’s potential, even if they’ve been using it for years. If you feel this way, you’re not alone. Think about this for a second; what will your career look like in a year if you don’t take action today and improve your Excel skills? How about five years from now? Unless you take matters into your own hands things may not look much different. According to a recent Wall Street Journal article, people who show proficiency in Microsoft Excel and other common office applications earn, on average, 13% more than those who don’t. For most people this could mean tens of thousands of dollars over just a few years, and this doesn’t even factor in lost promotions and job offers. Can you afford to leave so much on the table as a result of maintaining the status quo? I’ve experienced this transformation in my career and can tell you first hand how it has helped me. When I was fresh out of college and working my first accounting job my manager asked me to complete a project that involved using VLOOKUPS. I enthusiastically obliged, walked back to my desk, and proceeded to panic. I tricked myself into thinking that I was an excel expert only because I knew a few formulas, my limited knowledge only scratched the surface. I turned to a college buddy for help; Google. I eventually managed to learn what I needed, after a lot of time and energy. I’ve climbed the ladder and worn many hats since then. I can’t say that the opportunities I’ve earned in my career are solely due to my increasing Excel proficiency. What I can definitely say is that Excel has earned me more opportunities to prove myself to management than waiting for opportunities to materialize on their own. That’s why I decided to write this book. My goal is to take you from Excel novice to master in the shortest time possible. I wrote my book specifically for the busy professional, in an easy to read manner that gets straight to the point and teaches the meat of Excel. I wrote this book for you. Don’t take my word for it: "I think the writing style is helpful for readers to engage. I like that as I read the book, I felt as if I was in front of someone who was actually teaching me. I also liked the fact that the book is written in a laid back manner. I mean Excel is difficult as it is, why would you want to make it worst by adding some weird terminology to the book? Its plain, simple and easy to follow." -Eliana Pereira, Accountant I have helped many people improve their careers through Excel and now it’s your turn. Here is what you get when you download my book: -18 chapters of the most useful Excel techniques that will immediately take your skills to the next level -Practical use cases plus downloadable workbooks so that you can take what you learn and feel, first hand, how to apply those skills to real world scenarios -A FREE copy of my latest book on Google Sheets so you can stay ahead of the curve You’re at the point of decision.

    But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies by the way).Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot.For New Authors: Step-By-Step Instructions With Picture TutorialsIf you're a first-time Kindle publisher or technologically challenged then this book is for you! I even had my Grandma Ann Knowles follow the instructions step by step and she gave it a big thumbs up for easy to use instructions. The playing field has been leveled with ebook publishing - and if my Grandma can do it, I guarantee you can too!For Existing Authors: How To Sell More Books In 5 Days Than You Did Last MonthI'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers).How To Sell On Kindle Using Your Book DescriptionIf you think your book is going to sell itself, think again! If you're a fiction author or novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away, never having even downloaded your book. I'm going to show you the Show And Tell system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description!Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips.You also have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" You can't do that without a strategic plan and a well-written book description.Bonus! Video interviews with best-selling Kindle authors as they share their coveted book marketing strategies.

    This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users’ data—such as user profiles, photos, videos, and contact lists—to improve their experience of your application.Through code examples, step-by-step instructions, and use-case examples, you’ll learn how to apply OAuth 2.0 to your server-side web application, client-side app, or mobile app. Find out what it takes to access social graphs, store data in a user’s online filesystem, and perform many other tasks.Understand OAuth 2.0’s role in authentication and authorizationLearn how OAuth’s Authorization Code flow helps you integrate data from different business applicationsDiscover why native mobile apps use OAuth differently than mobile web appsUse OpenID Connect and eliminate the need to build your own authentication system

    With this hands-on guide, you'll learn how to write effective, idiomatic Python code by leveraging its best and possibly most neglected features. Author Luciano Ramalho takes you through Python's core language features and libraries, and shows you how to make your code shorter, faster, and more readable at the same time.Many experienced programmers try to bend Python to fit patterns they learned from other languages, and never discover Python features outside of their experience. With this book, those Python programmers will thoroughly learn how to become proficient in Python 3.This book covers:Python data model: understand how special methods are the key to the consistent behavior of objectsData structures: take full advantage of built-in types, and understand the text vs bytes duality in the Unicode ageFunctions as objects: view Python functions as first-class objects, and understand how this affects popular design patternsObject-oriented idioms: build classes by learning about references, mutability, interfaces, operator overloading, and multiple inheritanceControl flow: leverage context managers, generators, coroutines, and concurrency with the concurrent.futures and asyncio packagesMetaprogramming: understand how properties, attribute descriptors, class decorators, and metaclasses work"

    It is written in an easy-to-remember way which links the theory back to your practical driving experience to help you really understand.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    With it, one can create a variety of community-driven sites, including blogs, forums, wiki-style sites, and much more. Assuming that users already possess the knowledge to install and bring a standard installation online, the authors delve into Drupal internals, showing how to truly take advantage of its powerful architecture.

    Its organization and thoroughness are unsurpassed, putting it above similar review books. Students who thoroughly read this book should have no trouble successfully completing their psychiatry clerkship and passing the shelf exam. As course director for the core psychiatry clerkship at my institution, I will recommend this book to students."--Doody's Review Service"First Aid for the Psychiatry Clerkship" gives you the core information needed to impress on the wards and pass the psychiatry clerkship exam. Written by students who know what it takes to succeed, and based on the national guidelines for the psychiatry clerkship, the book is filled with mnemonics, ward and exam tips, tables, clinical images, algorithms, and newly added mini-cases.Features Completely revised based on the psychiatry clerkship's core competencies Written by medical students who passed and reviewed by faculty for accuracy NEW integrated mini-cases illustrate classic patient presentations and/or commonly tested scenarios NEW illustrations and management algorithms Updated throughout with enhanced sections on medications, depression/anxiety, and child psychiatry Helps students hone in on the most important concepts for the clerkship and the examThe content you need to ace the clerkship: Section I: How to Succeed in the Psychiatry Clerkship Section II: High-Yield Facts; Examination and Diagnosis; Psychotic Disorders; Mood Disorders; Anxiety and Adjustment Disorders; Personality Disorders; Substance-Related Disorders; Cognitive Disorders; Geriatric Disorders; Psychiatric Disorders in Children; Dissociative Disorders; Somataform and Factitious Disorders; Impulse Control Disorders; Eating Disordes; Disorders; Sleep Disorders; Sexual Disorders; Psychtherapies; Psychopharmacology; Legal Issues; Section III: Awards and Opportunities.

    The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop CS5. In addition to learning the key elements of the Photoshop interface, this completely revised CS5 edition shows readers how to edit images with precise selection control, correct a wide range of lens-based errors, interactively transform their images with the new Puppet Warp tool, and easily remove or replace image elements with the new Content-Aware Fill mode. The book also covers new powerful painting effects to artistically enhance images and shows how to combine multiple exposures into a single HDR image.

    Everybody wants to learn them. You're not a programmer though. How is a non technical user going to learn how to program? You do want to use macros to make your work easier but are you really going to sit down with a huge programming textbook and work your way through every. single. boring. page? Like most people, you'll start with great enthusiasm and vigor but after a few chapters, the novelty wears off. It gets boring. I'm going to try and change that and make learning macro programming entertaining and accessible to non-techies. First of all, programming Excel macros is a huge topic. Let's eat the elephant one bite at a time. Instead of sitting down with a dry, heavy text, you will read very focused, to the point topics. You can then immediately use what you learned in the real world. This is the first lesson in the series. You will learn what macros are, how to access them, a tiny bit of programming theory (just so you have a clue as to what's going on) and how to record macros. As with all my other lessons, this one has a follow along workbook that you can use to work through the exercises. The images in the lessons are based on Excel 2013 for Windows.

    This Self-Paced Training Kit is designed to help maximize your performance on 70-680, the required exam for the Microsoft Certified Technology Specialist (MCTS): Windows 7, Configuration certification.This 2-in-1 kit includes the official Microsoft study guide, plus practice tests on CD to help you assess your skills. It comes packed with the tools and features exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides real-world scenarios, case study examples, and troubleshooting labs to give you the skills and expertise you can use on the job.Work at your own pace through the lessons and lab exercises. This official study guide covers installing, upgrading, and migrating to Windows 7; configuring network connectivity, applications, and devices; implementing backup and recovery; configuring User Account Control (UAC), mobility options, and new features such as DirectAccess and BranchCache; and managing system updates.Then assess yourself using the 200 practice questions on CD, featuring multiple customizable testing options to meet your specific needs. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives. You get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get an exam discount voucher—making this kit an exceptional value and a great career investment.