It is a meditation on the infinite love of God and the infinite value of the human individual. Not only are we in God's hands, says Desmond Tutu, our names are engraved on the palms of God's hands. Throughout an often turbulent life, Archbishop Tutu has fought for justice and against oppression and prejudice. As we learn in this book, what has driven him forward is an unshakeable belief that human beings are created in the image of God and are infinitely valuable. Each one of us is a God-carrier, a tabernacle, a sanctuary of the Divine Trinity. God loves us not because we are loveable but because he first loved us. And this turns our values upside down. In this sense, the Gospel is the most radical thing imaginable.It is extremely moving that in this book Archbishop Tutu returns to something so simple and so profound after a life in which he has been involved in political, social, and ethical issues that have seemed to be so very complex.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    Nine months later, she was discovered with her two abductors just miles from her home––and returned to her family as a dramatically different person. Her innocence was stolen and her identity stripped over months in the gnarled mountains overlooking her family home, by captors who wrapped themselves in a religion of their own invention and said they were serving a revelation from God. The angelic teenager's homecoming on March 12 captured headlines and magazine covers around the globe, the rare piece of good news in America's era of terror and uncertainty. Yet the joyous story turned shocking just days later, as the disturbing details of her emotional and physical torture at the hands of her captors, serial paedophile Brian David Mitchell and his wife, Wanda Barzee, began to emerge. This book–the first book on the dramatic kidnapping–is the story of two worlds colliding; the girl in the bubble, and the man from the wild.

    This book is a mini-course outlining 21spiritual rules to finding success when you are in "The Pursuit of Happiness." The book was designed with a specific purpose, as a guide to help you tap into your natural ability to be happy. Everyone has the ability to find happiness in his or her life, yet sometimes you need a road map. "The Pursuit of Happiness" is your spiritual road map.

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea

    

    The Christian worldview has not only been devalued and dismissed by modern culture, but its believers are openly ridiculed as irrelevant. In Jesus Among Secular Gods, Ravi Zacharias and Vince Vitale challenge the popular "isms" of the day, skillfully pointing out the fallacies in their claims and presenting compelling evidence for revealed absolute truth as found in Jesus. This book is fresh, insightful, and important, and faces head on today's most urgent challenges to Christian faith. It will help seekers to explore the claims of Christ and will provide Christians with the knowledge to articulate why they believe that Jesus stands tall above all other gods.

    Written in a concise style which is knowledgeable, yet not overly-academic. The questions addressed are the most common and modern questions popularly asked.

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Its aim is to assist people of all ages to learn more about the universal truths of life that transcend modern times or particular cultures.This treasury of practical morality, personal inspiration, and daily guidance is perfect for people of all persuasions. The organization facilitates group or personal study and spiritual development.

    

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    These teachings of Sage Vasistha imparted to Lord Rama, contain the true understanding about the creation of the world. The Supreme Yoga, with Romanised text, is a translation into English of this complete work and is accompanied by brief expositions by Swami Venkatesananda. This book brings this store house of wisdom to our world and makes the philosophy comprehensible to scholars and common people alike.The Yoga Vasistha has been a favourite book of spiritual seekers in India these several centuries. Its special appeal lies in its thoroughly rational approach. and in its presentation of Vedanta as a philosophy which dares, like the The Bhagavad Gita, to bridge the gulf between the secular and the sacred action and contemplation. in human life. through a comprehensive and lofty spirituality. The reader will come across passages such as the verse entry for 31 st January. highlighting the importance of reason:"The remark of even a child is to be accepted, if it is in accordance with reason: but the remark of even Brahma Himself; the creator of the world, is to be rejected like a piece of straw, if it does not accord with reason."It is this philosophy of a comprehensive spirituality. rational and practical. that man in the modern age needs to rescue himself from his stagnation of worldliness and put him on the high road of creative living and fulfilment.The text abounds in repetitions which are, however, not repetitious. If you do not like (or need) repetition, then readjust this one verse: "This world appearance is a confusion: even as the blueness of the sky is an optical illusion. I think it is better not to let the mind dwell on it, but to ignore it. "(I - 3/2) "This verse occurs several times in the scripture and it sems to be the very essence of the teaching. If that is not quite clear to you now, read the scripture. The numerous ways in which this truth IS revealed will help open your mind.An oft recurring expression in this scripture is 'kakataliya' - a crow alights on the coconut palm tree and at that very moment a ripe coconut falls. The two unrelated events thus seem to be related in time and space, though there is no causal relationship.Such is life. Such is 'creation'. But the mind caught up in its' own trap of logic questions why, invents a 'why' and a 'wherefore' to satisfy itself, conveniently ignoring the inconvenient questions that still haunt an intelligent mind.

    It is especially geared towards those with a fervour for deeper spiritual truths, awakening and enlightenment. Humanity's basic assumptions are being challenged. First and foremost among them is the 'I am the body' idea, which is the cause of suffering for mankind. What is special about these words presented here is that they tackle the truth from both vantage points: the absolute plane of existence and the practical aspect of daily living in this world.