Exercise Myths


Rujuta Diwekar - 2017
    In this extract from the bestselling book Don’t Lose Out, Work Out!, Rujuta explodes many myths about exercising – spot reduction, weight training leading to brawn, the 100 Suryanamaskar routine, etc. – and pushes you to do it the right way, right away!

Los Logos: A Selected LOGO Collection


Nicholas Bourquin - 2002
    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Run: A Complete Beginners Guide (Learn How To Start Running)


Michael Thomas - 2012
    Anyone can become a runner with proper training and motivation, and I’m going to show you how.Learn the first steps to becoming a runnerTaking your first steps as a runner can be challenging and frustrating without a solid plan. Too many books push you too hard and too fast which can lead to failure. In this book, I show you proven techniques that changed me from being a complete non-runner into a slim, fit, efficient runner in 16 weeks. Training plans to take you to your first race!In this book, you will get a 6 week "Pre-Running" Plan that gets you off the couch and into basic running shape. This plan is adaptable to anyone no matter your age, physical fitness, or ability level. Once you complete this "Pre-Running" plan, you will start on a 10 week training plan to get you into shape for your first 5K race!The best running “gear” to be a more effective runnerRunning itself is not enough. There are proven ways to make your running easier, more enjoyable, and YES, even FUN! Learn what type of gear you need to succeed in running. Everything from shoes to technology is right here.Motivation and techniques to keep running<Do you know the #1 reason people fail at running? Motivation. This is not an abstract idea like simply telling yourself "I think I can!" In this book you'll learn actionable motivation techniques to get you out the door and running every single time. Everything you need to go from zero to 5K is included in this book.Personal Note From The AuthorThis book blends years of personal experience gained from my successes and failures. I show you my unique approach to running that took me from a complete couch potato to running 5K races with ease. I understand the challenges and frustrations of transitioning from being a complete non-runner because I went through it personally. I lost over 60 pounds, and I am in the best shape of my life due to the techniques used in this book.This is why I've put together this step-by-step guide to learning how to run. I'm confident that the techniques I used to turn myself from an out of shape non-runner into a healthy, fit, and efficient runner will work for you as well!In an effort to provide my readers exceptional value, I also promise a response to all reader emails. All running related questions will be answered with a quick personal reply!I thoroughly hope you enjoy this book.Happy running!Michael

Hidden Persuasion. 33 Psychological Influence Techniques in Advertising


Marc Andrews - 2013
    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die


Chip Heath - 2008
    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Why You Need to Start Network Marketing: How to Remove Risk and Have a Better Life


Keith Schreiter - 2016
    Discover the real reason why people around the world are adding network marketing to their lives. In this book you will learn: * Why network marketing is a natural thing for us to do. * How to present network marketing so that prospects "get it." * The real power behind our business. * Why jobs are nice, but risky ... and what we can do about it. * How to take a different view of the big picture. * Chances of failure and the absence of guarantees. * Understanding wealth ... and being broke. * The easiest way to spread your message. Short, compact, and to the point. A fast read, and a faster life-changer. Here is your chance to see what others see. Scroll up and get your copy now!

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything


Daniel Goleman - 2009
    We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

Human Technology: A Toolkit for Authentic Living


Ilchi Lee - 2005
    Meditation, breath-work, and Oriental healing arts are offered as self-reliant health management skills. A distinctive perspective on relationships and an inspirational guide to discover a passionate life purpose are featured. This book also includes a practical guide to optimize our life's master controller?the brain. In the name of comfort and security, we have created increasingly complex systems that demand our lives for their maintenance. Systems cannot answer life's most important questions?only you can. The ultimate goal of education, institutions, and expertise should be self-education. Only then will technology serve humanity rather than reign over us. Human Technology contains the principles and tools that can return us to self-mastery and the life well lived. Human Technology is a toolkit for living an authentic life.

POTS - Together We Stand: Riding the Waves of Dysautonomia


Jodi Epstein Rhum - 2011
    Initially conceptualized as a survival guide for children, teens, young adults and parents; it quickly transcended into this unprecedented, critical volume. This encompassing work responds to the many desperate and heartbreaking pleas of those affected by dysautonomia; included are clear explanations of medical information, evidenced-based research, best practices for clinical diagnoses and treatment options, alternative/complimentary medicine approaches, non-medical strategies, coping techniques, helpful tips, patient rights and options, and inspiring narrative accounts of people living with the syndrome around the globe. The book contributors and its readers join hand in hand to represent the POTS dysautonomia community's shared struggles and hopes, concerns and endeavors, unequivocally serving as a living testament that "Together We Stand." This is the 3rd Edition!

Inside the Mind of a Teen Killer


Phil Chalmers - 2009
    Why? In Inside the Mind of a Teen Killer, Chalmers, who has been interviewing teen murderers and serial killers for over a decade, recounts Woodham's gripping and horrifying story, plumbing his motives, and peering into the killer's mind. Chalmers also weaves into the narrative his reasearch about teen culture, including comparisons with other teen killers, to analyze the disturbing ascent of teen violence and offer ways that we, as individuals, leaders, and communities, can help defuse this alarming trend. Inside the Mind of a Teen Killer is a culmination of Phil Chalmers' fifteen-year study on teen murder and school violence.? This is an anti-violence project aimed at teens, parents, youth workers, teachers, and law enforcement. The most unique part of the book is the words of the killers themselves, explaining why they committed the crimes, what led them to murder, and how we could have helped them. The goal of this book is to educate America and the world on the growing problem of teen murder and school violence, and hopefully stop teen murder and save innocent lives. Phil interviewed nearly 200 teen killers and school shooters for this book, and it's sure to change the way America and the world thinks about the growing trend of juvenile homicide. Book release date to coincide with the 10-year anniversary of Columbine, April 20, 2009."Phil Chalmers has interviewed the killers. He has corresponded with them extensively. He has exhaustively researched their crimes

Saunders Veterinary Anatomy Coloring Book


Baljit Singh - 2010
    The coloring book helps you memorize the anatomy content you need to know in both veterinary medicine and veterinary technology and gives you a fun way to review the information you have studied. All illustrations in the book are suitable for coloring and are of the highest quality, created by expert medical illustrators.Organized by body region, the book is divided into sections devoted to the head and neck; neck, back, and vertebral column; thorax; abdomen; pelvis; forlimb; and hindlimb.Numbered lead lines clearly identify structures to be colored and correspond to a numbered list beneath the illustration so you can easily visualize the veterinary anatomy. Plus, you can create your own color code using the numbered boxes provided for each illustration.Comprehensive veterinary anatomy coverage helps you reinforce your understanding of canine, feline, equine, porcine, ruminants, and avian anatomy.High quality illustrations make it easy for you to color in each anatomic region and review anatomic details.Self-study format provides a fun and interactive way to prepare for exams throughout your veterinary courses.Part of Elsevier's complete veterinary anatomy learning system, integrating core anatomy knowledge, engaging review, hands-on practice, and clinical application to give you a solid foundation for success!

Thrive in Retirement: Simple Secrets for Being Happy for the Rest of Your Life


Eric Thurman - 2019
    10,000 Americans turn 65 each day, and their average life expectancy is another 20 years--and many will live longer. But will they just live or have a meaningful life? The truth is that many--if not most--people approaching the latter years do not have a plan, much less a strategy to thrive instead of just survive. Packed with information based on research as well as common-sense wisdom, here are some examples of what readers will discover: - How retiring at the wrong time increases the likelihood of dying 89%. - What can delay Alzheimer's onset an average of 9 years. - How everything that makes you happy comes in just 3 forms. - Which partner is most likely to initiate divorce after decades of marriage and why.

The Atomic Chef: And Other True Tales of Design, Technology, and Human Error


Steven Casey - 2006
    The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.

Identity Theft: Rediscovering Ourselves After Stroke


Debra Meyerson - 2019
    In addition to providing realistic expectations for the hard work needed to regain everyday capabilities, Meyerson focuses on the less frequently documented emotional journey in recovery. Virtually every survivor is haunted by questions like: “Who am I now?” and “How do I rebuild a meaningful and rewarding life?” after losing so much of what they had before—capabilities, careers and jobs, relationships, and more. This is a book full of hope for survivors—from stroke or other injuries—as well as their families and support networks.Debra Meyerson and her husband, Steve Zuckerman, have created Stroke Onward (strokeonward.org), a non-profit initiative of the Social Good Fund, to provide stroke survivors, families and caregivers with more resources to help them navigate the emotional journey to rebuild their identities and rewarding lives.”Winner of the 2019 Silver Nautilus Book Award, Identity Theft centers on Debra’s experience: her stroke, her extraordinary efforts to recover, and her journey to redefine herself. But she also draws on her skills as a social scientist, sharing stories from several dozen fellow survivors, family members, friends, colleagues, therapists, and doctors she has met and interviewed. By sharing this diversity of experiences, Debra highlights how every person is different, every stroke is different, and every recovery is different. She provides a valuable look at the broad possibilities for successfully navigating the challenging physical recovery—and the equally difficult emotional journey toward rebuilding one’s identity and a rewarding life after a trauma like stroke.

Cycling Anatomy


Shannon Sovndal - 2009
    Illustrations of the active muscles involved in cornering, climbing, descending, and sprinting show you how the exercises are fundamentally linked to cycling performance. From steep inclines to slick terrains, "Cycling Anatomy" will ensure you're prepared for any challenge that comes your way.You'll also learn how to modify exercises to target specific areas, reduce muscle tension, and minimize common cycling injuries. You'll also learn ways to pull it all together to develop a training based on your individual needs and goals.Whether you're training for an upcoming century ride or just want to top that killer hill with strength to spare, "Cycling Anatomy" will make sure you get the most out of every ride.