• A bestselling photography book with over 300,000 copies sold! • Learn top photography tips from 50 famous photographers • A must–have guide for amateur photographers and professional photographersRead This if You Want to Take Great Photographs contains no graphs, no techie diagrams and no camera–club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands–on tips.Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier–Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.Read This If You Want to Take Great Photographs is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542)Use This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Be Great at Drawing People by Selwyn Leamy (9781786275127)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)Read This If You Want to Be YouTube Famous by Will Eagle (9781786275134)

    This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

    As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.

    For aspiring artists who want to draw and paint but just can't seem to find time in the day, Gregory offers 5– to 10–minute exercises for every skill level that fit into any schedule—whether on a plane, in a meeting, or at the breakfast table—along with practical instruction on techniques and materials, plus strategies for making work that's exciting, unintimidating, and fulfilling. Filled with Gregory's encouraging words and motivating illustrations, Art Before Breakfast teaches readers how to develop a creative habit and lead a richer life through making art.

    Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of career insights.

    The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you.That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: emotional modes of writing beyond showing versus telling your story's emotional world moral stakes connecting the inner and outer journeys plot as emotional opportunities invoking higher emotions, symbols, and emotional language cascading change story as emotional mirror positive spirit and magnanimous writing the hidden current that makes stories move Readers can simply read a novel...or they can experience it. The Emotional Craft of Fiction shows you how to make that happen.

    Most methods advocate a room-by-room or little-by-little approach, which doom you to pick away at your piles of stuff forever. The KonMari Method, with its revolutionary category-by-category system, leads to lasting results. In fact, none of Kondo's clients have lapsed (and she still has a three-month waiting list).With detailed guidance for determining which items in your house "spark joy" (and which don't), this international best seller featuring Tokyo's newest lifestyle phenomenon will help you clear your clutter and enjoy the unique magic of a tidy home - and the calm, motivated mindset it can inspire.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

    While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don't.Having a lot of different interests, projects and curiosities doesn't make you a "jack-of-all-trades, master of none." Your endless curiosity doesn't mean you are broken or flaky. What you are is a multipotentialite: someone with many interests and creative pursuits. And that is actually your biggest strength.How to Be Everything helps you channel your diverse passions and skills to work for you. Based on her popular TED talk, "Why some of us don't have one true calling", Emilie Wapnick flips the script on conventional career advice. Instead of suggesting that you specialize, choose a niche or accumulate 10,000 hours of practice in a single area, Wapnick provides a practical framework for building a sustainable life around ALL of your passions.You'll discover:•  Why your multipotentiality is your biggest strength, especially in today's uncertain job market.•  How to make a living and structure your work if you have many skills and interests.•  How to focus on multiple projects and make progress on all of them.•  How to handle common insecurities such as the fear of not being the best, the guilt associated with losing interest in something you used to love and the challenge of explaining "what you do" to others. Not fitting neatly into a box can be a beautiful thing. How to Be Everything teaches you how to design a life, at any age and stage of your career, that allows you to be fully you, and find the kind of work you'll love.

    Here, Jenny Odell sends up a flare from the heart of Silicon Valley, delivering an action plan to resist capitalist narratives of productivity and techno-determinism, and to become more meaningfully connected in the process.

    Every aircraft is equipped with an almost indestructible black box. When there is an accident, the box is opened, the data is analyzed, and the reason for the accident excavated. This ensures that procedures are adapted so that the same mistake doesn’t happen again. With this method, the industry has created an astonishing safety record.For pilots working in a safety-critical industry, getting it wrong can have deadly consequences. But most of us have a relationship with failure that impedes progress, halts innovation, and damages our lives. We don’t acknowledge it or learn from it —though we often think we do.Moving from anthropology to psychology and from history to complexity theory, Matthew Syed explains why even when we think we have 20/20 hindsight, our vision’s still fuzzy. He offers a radical new idea: that the most important determinant of success in any field, whether sports, business, or life, is an acknowledgment of failure and a willingness to engage with it. This is how we learn, progress and excel. This approach explains everything from biological evolution and the efficiency of markets to the success of the Mercedes F1 team and the mindset of David Beckham.Using a cornucopia of interviews, gripping stories, and sharp-edged science, Syed explores the intimate relationship between failure and success, and shows why we need to transport black box thinking into our own lives. If we wish to unleash our potential, we must diagnose and break free of our failures. Part manifesto for change, part intellectual adventure, this groundbreaking book reveals how to do both.

    But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.