His approach is illustrated by and investigated through a range of real texts, from written texts, to a TV debate about the monarchy and a radio broadcast about the Lockerbie bombing. The student-friendly book also offers accessible summaries, an appendix of example texts, and a glossary of terms and key theorists.

    In its timeless form it addresses the issues out of which human dramas are made: fear, bravery, love, betrayal, separation and reunion.The illustrated edition at hand is an abbreviated version of Andersen's fairy tale. It has been translated into a multitude of languages and is available as a bilingual edition in all conceivable combinations of these languages. www.childrens-books-bilingual.com

    Some of the stories motivate, some are spiritual, and some provide strategies for excellence. All promote positive feelings, encouraging confidence, direction and vision. The stories contained in The Magic of Metaphor focus on values, responsibility, and leadership in all its forms. Specially selected to promote change in people's ideas, attitudes, beliefs, visions and behaviours they act as reframes, challenging and disturbing our existing frames of reference, recharting our accustomed maps of the world, and shifting us away from our limited thinking towards new learning and discovery through the use of effective metaphor. Containing sixteen suggestions (or tips) for effective story telling, advice on organisation, style and story telling skills, and a selection of stories that can be adapted and developed, The Magic of Metaphor is an inspirational sourcebook for counsellors, health workers, psychologists, professional speakers, managers, leaders and NLP practitioners, as well as for teachers, trainers, therapists. Providing tools that assist people in making beneficial changes in their lives, the stories contained in this book will bring pleasure and power to all those that listen to or read them.

    Provides information concerning plurals, parts of speech, capitalization, punctuation, spelling, and usage.

    Public anger is rising and faith in conventional political leaders and parties is falling. Anti-politics, and the anti-politicians, have arrived. In Enough Said, President and CEO of The New York Times Company Mark Thompson argues that one of most of significant causes of the crisis is the way our public language has changed.Enough Said tells the story of how we got from the language of FDR and Churchill to that of Donald Trump. It forensically examines the public language we’ve been left with: compressed, immediate, sometimes brilliantly impactful, but robbed of most of its explanatory power. It studies the rhetoric of western leaders from Reagan and Thatcher to Burlesconi, Blair and today’s political elites on both sides of the Atlantic. And it charts how a changing public language has interacted with real world events – Iraq, the financial crash, immigration – and a mutual breakdown of trust between politicians and journalists, to leave ordinary citizens suspicious, bitter and increasingly unwilling to believe anybody. Drawing from classical as well as contemporary examples, and ranging across politics, business, science, technology and the arts, Enough Said is a smart and shrewd look at the erosion of language, by an author uniquely placed to measure its consequences.

    With countless satisfied developers, tens of thousands of freely available libraries, and continual improvements to the language and its ecosystem, modern Perl development can be easy, reliable, and fun. To take advantage of the full power of Perl 5--to become a true expert, capable of solving any problem put before you--you must understand the language. Modern Perl explains Perl 5 from theory to implementation, including Perl 5.12.

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    That is a program that strikes even the most stalwart critics of contemporary educational mediocrity as quixotic, and perhaps even undesirable.Tracy Lee Simmons readily concedes that there is little reason to hope for a widespread renascence in the teaching of Greek and Latin to our nation's schoolchildren. But in this concise and elegantly wrought brief, he argues that, whatever its immediate prospects, an education in the classical languages is of inestimable personal and cultural value. Simmons first sketches the development of educational practice in the schools of the classical and Renaissance eras. He then presents a lively narrative of the fortunes of classical learning in the modern age, including accounts of the classical tongues' influence on some of the West's most prominent writers and statesmen, including, among many others, Thomas Jefferson, John Adams, Thomas Arnold, Theodore Roosevelt, Evelyn Waugh, and C. S. Lewis. Simmons demonstrates the personally cultivating and intellectually liberating qualities that study of the Greek and Latin authors in their own languages has historically provided. Further, by tracing the historical trajectory of Greek and Latin education, Simmons is able to show that the classical languages have played a crucial role in the development of authentic Humanism, the foundation of the West's cultural order and America's understanding of itself as a union of citizens.In Climbing Parnassus Simmons presents the reader not so much with a program for educational renewal as with a defense and vindication of the formative power of Greek and Latin. His persuasive witness to the unique, now all-but-forgotten advantages of study in, and of, the classical languages constitutes a bracing reminder of the genuine aims of a truly liberal education. About the Author Tracy Lee Simmons is a journalist who writes widely on literary and cultural matters. He holds a master's degree in the classics from Oxford.

    The critic's job becomes one of the interpreting human symbolizing wherever he finds it, with the aim of illuminating human motivation. Thus the reach of the literary critic now extends to the social and ethical.A Grammar of Motives is a "methodical meditation" on such complex linguistic forms as plays, stories, poems, theologies, metaphysical systems, political philosophies, constitutions. A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself,' through the mysteries of social status, to the mystic's devout identification with the sources of all being."

    with Audio CD + MP3A fun guide to everything American for the English language learner!The warm and witty authors of Celebrate the American Way: A Fun ESL Guide to Language and Culture in the U.S. get you started on your ESL journey with English the American Way: A Fun ESL Guide to Language & Culture in the U.S.English the American Way is your companion to everyday life in the United States. Engaging, easy-to-follow chapters highlight important topics in American culture, such as: making friends, getting around, dining out, dealing with money, buying a home, what to do in an emergency, visiting the doctor, handling a job interview, and more. Our ESL author experts (Sheila MacKechnie Murtha and Jane Airey O'Connor) give English language learners must-know vocabulary, commonly used phrases, wacky idioms, and sample dialogues that illustrate everyday American life. You'll have fun along the way as you improve your English language and grammar skills with sentence completions, quizzes, and helpful tips. Practice speaking English like an American until you're perfect! Improve your listening and speaking skills with the dialogues included on our audio CD and MP3 download.English the American Way is an excellent resource for ESL students and teachers, English language learners, and professionals of all ages and all nationalities.If you're looking for a fun and easy way to improve your English language skills, this is the book for you!Don't miss the second book in the series… Celebrate the American Way: A Fun ESL Guide to English Language and Culture in the U.S.

    Introducing Argumentation and Rhetoric History of Argumentation Studies Formal and Informal Argument The Emergence of Controversy Resolutions and Issues Stasis The Focal Point of Dispute Presumption and Burden of Proof Argument Analysis and Diagramming Claims and Evidence Reasoning from Parts to Whole Moving from Cause to Effect Establishing Correlations Analogy, Narrative, and Form What Makes a Sound Argument? Fallacies in Reasoning Validity and Fallacies Reconsidered Assembling a Case Attack and Defense I Attack and Defense II Language and Style in Argumentation Arguments between Friends Arguments among Experts Public Argument and Democratic Life The Ends of Argumentation

    It describes how the laws and discoveries of information theory now support controversial revisions to Darwinian evolution, begin to unravel the mysteries of language, memory and dreams, and stimulate provocative ideas in psychology, philosophy, art, music, computers and even the structure of society. Perhaps its most fascinating and unexpected surprise is the suggestion the order and complexity may be as natural as disorder and disorganization. Contrary to the entropy principle, which implies that order is the exception and confusion the rule, information theory asserts that order and sense can indeed prevail against disorder and nonsense. From the simplest forms of organic life to the words used to express our most complex ideas, from our genes to our dreams, from microcomputers to telecommunications, virtually everything around us follows simple rules of information. Life and the material world, like language, remain "grammatical." Grammatical man inhabits a grammatical universe.

    Newly streamlined, its signature engaging, and jargon-free instruction emphasizes cultural currency, humor, and visual argument. Students love Everything's an Argument because it helps them understand how a world of argument already surrounds them; instructors love it because it helps students construct their own personally meaningful arguments about that world. The print text is now integrated with e-Pages for Everything's an Argument, designed to take advantage of what the Web can do. Also available in a brief version without the reader and as an e-Book.

    Used in hundreds of educational institutions around the world as the primary text for CNC courses, and used daily by many in-field CNC programmers and machine operators, this book literally defines CNC programming. Written with careful attention to detail, there are no compromises. Many of the changes in this new Third Edition are the direct result of comments and suggestions received from many CNC professionals in the field. This extraordinarily comprehensive work continues to be packed with over one thousand illustrations, tables, formulas, tips, shortcuts, and practical examples.The enclosed CD-ROM now contains a fully functional 15-day shareware version of CNC tool path editor/simulator, NCPlot™. This powerful, easy-to-learn software includes an amazing array of features, many not found in competitive products. NCPlot offers an unmatched combination of simplicity of use and richness of features. Support for many advanced control options is standard, including a macro interpreter that simulates Fanuc and similar macro programs.The CD-ROM also offers many training exercises based on individual chapters, along with solutions and detailed explanations. Special programming and machining examples are provided as well, in form of complete machine files, useful as actual programming resources. Virtually all files use Adobe PDF format and are set to high resolution printing.FEATURES Fully functional shareware version of CNC toolpath simulator/editor, NCPlot(TM), included on the CD-ROM. This powerful software includes an amazing array of features, including those not found in competitive products. Support for many advanced features is standard, and the included macro interpreter can simulate Fanuc and compatible macro toolpath programs Detailed section on CNC lathes with live tooling, including examples Image files of many actual parts, used as examples More programming examples (both in printed text and on the CD-ROM) Optimized for the latest Fanuc and related control systems Additional formulas, calculations and handy reference material Fourth axis programming (indexing and rotary) CD-ROM based projects, including several as interactive PDF forms Improved index for better search of topics

    But the truth is that while good writing may be technically correct, it's also strong, concise, and specific.This guide identifies the seven writing weaknesses that editors everywhere must fix again and again; in fact, almost all of an editor's corrections on any piece of writing will come from the material covered in this book's lessons. In an engaging solve-the-mystery format, you'll solve these cases:The Tantalizing Tale of Passive VoiceThe Peculiar Puzzle of the Vague -ing WordThe Confusing Caper Concerning the Super-Long SentenceYou don't have to wade through hundreds of pages of dry grammar references to improve your writing. Rather than memorize the picky details that very few people care about, learn what really leads to good writing in this easy-to-use and friendly book.