It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    Nobel laureate Murray Gell-Mann offers a uniquely personal and unifying vision of the relationship between the fundamental laws of physics and the complexity and diversity of the natural world.

    However, Python’s unique strengths, charms, and expressiveness can be hard to grasp, and there are hidden pitfalls that can easily trip you up. This second edition of Effective Python will help you master a truly “Pythonic” approach to programming, harnessing Python’s full power to write exceptionally robust and well-performing code. Using the concise, scenario-driven style pioneered in Scott Meyers’ best-selling Effective C++, Brett Slatkin brings together 90 Python best practices, tips, and shortcuts, and explains them with realistic code examples so that you can embrace Python with confidence. Drawing on years of experience building Python infrastructure at Google, Slatkin uncovers little-known quirks and idioms that powerfully impact code behavior and performance. You’ll understand the best way to accomplish key tasks so you can write code that’s easier to understand, maintain, and improve. In addition to even more advice, this new edition substantially revises all items from the first edition to reflect how best practices have evolved. Key features include 30 new actionable guidelines for all major areas of Python Detailed explanations and examples of statements, expressions, and built-in types Best practices for writing functions that clarify intention, promote reuse, and avoid bugs Better techniques and idioms for using comprehensions and generator functions Coverage of how to accurately express behaviors with classes and interfaces Guidance on how to avoid pitfalls with metaclasses and dynamic attributes More efficient and clear approaches to concurrency and parallelism Solutions for optimizing and hardening to maximize performance and quality Techniques and built-in modules that aid in debugging and testing Tools and best practices for collaborative development   Effective Python will prepare growing programmers to make a big impact using Python.

    Two leaders in the requirements community have teamed up to deliver a contemporary set of practices covering the full range of requirements development and management activities on software projects. Describes practical, effective, field-tested techniques for managing the requirements engineering process from end to end. Provides examples demonstrating how requirements "good practices" can lead to fewer change requests, higher customer satisfaction, and lower development costs. Fully updated with contemporary examples and many new practices and techniques. Describes how to apply effective requirements practices to agile projects and numerous other special project situations. Targeted to business analysts, developers, project managers, and other software project stakeholders who have a general understanding of the software development process. Shares the insights gleaned from the authors' extensive experience delivering hundreds of software-requirements training courses, presentations, and webinars.New chapters are included on specifying data requirements, writing high-quality functional requirements, and requirements reuse. Considerable depth has been added on business requirements, elicitation techniques, and nonfunctional requirements. In addition, new chapters recommend effective requirements practices for various special project situations, including enhancement and replacement, packaged solutions, outsourced, business process automation, analytics and reporting, and embedded and other real-time systems projects.

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.

    The book covers all roles, rules and the main principles underpinning Scrum, and is based on the Scrum Guide Edition 2013. A broader context to this fundamental description of Scrum is given by describing the past and the future of Scrum. The author, Gunther Verheyen, has created a concise, yet complete and passionate reference about Scrum. The book demonstrates his core view that Scrum is about a journey, a journey of discovery and fun. He designed the book to be a helpful guide on that journey. Ken Schwaber, Scrum co-creator says that this book currently is the best available description of Scrum around. The book combines some rare characteristics: It describes Scrum in its entirety, yet places it in a broader context (of past and future). The author focuses on the subject, Scrum, in a way that it truly supports the reader. The book has a language and style in line with the philosophy of Scrum. The book shows the playfulness of Scrum. David Starr and Ralph Jocham, Professional Scrum trainers and early agile adopters, say that this is the ultimate book to be advised as follow-up book to the students they teach Scrum to and to teams and managers of organizations that they coach Scrum to."

    Through four years of groundbreaking research, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance—and what drives it—using rigorous statistical methods. This book presents both the findings and the science behind that research. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance.

    Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work. "Succeeding with Agile" is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement.Throughout, Cohn presents “Things to Try Now” sections based on his most successful advice. Complementary “Objection” sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes: - Practical ways to get started immediately–and “get good” fast - Overcoming individual resistance to the changes Scrum requires - Staffing Scrum projects and building effective teams - Establishing “improvement communities” of people who are passionate about driving change - Choosing which agile technical practices to use or experiment with - Leading self-organizing teams - Making the most of Scrum sprints, planning, and quality techniques - Scaling Scrum to distributed, multiteam projects - Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements - Understanding Scrum’s impact on HR, facilities, and project managementWhether you've completed a few sprints or multiple agile projects and whatever your role–manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead–this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

    It guides you step by step from simple tests to tests that are maintainable, readable, and trustworthy. It covers advanced subjects like mocks, stubs, and frameworks such as Typemock Isolator and Rhino Mocks. And you'll learn about advanced test patterns and organization, working with legacy code and even untestable code. The book discusses tools you need when testing databases and other technologies. It's written for .NET developers but others will also benefit from this book.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.Table of ContentsThe basics of unit testingA first unit testUsing stubs to break dependenciesInteraction testing using mock objectsIsolation (mock object) frameworksTest hierarchies and organizationThe pillars of good testsIntegrating unit testing into the organizationWorking with legacy code

    This beginner-friendly book opens with some basics of programming and helps you navigate Kali Linux, an operating system that comes preloaded with useful computer security tools like Wireshark and Metasploit. You'll learn about gathering information on a target, social engineering, capturing network traffic, analyzing vulnerabilities, developing exploits, and more. Hands-on examples discuss even advanced topics like mobile device security and bypassing anti-virus software.

    Pub the Date: September. 2011 of Pages: 416 in Publisher: McGraw-Hill the Get complete coverages of all the objectives included on the EC-Council's Certified the Ethical Hacker exam inside the this comprehensive resource. Written by an the IT security expert. The this the authoritative guide covers the vendor-neutral CEH exam in full detail. You'll find learning objectives at the beginning of each chapter. exam tips. practice exam questions. and in-depth explanations. Designed to help you pass the exam with ease. this definitive volume also serves as an essential on-the-job reference.COVERS ALL EXAM TOPICS. INCLUDING: Introduction to ethical hackingCryptographyReconnaissance and footprintingNetwork scanningEnumerationSystem hackingEvasion techniquesSocial engineering and physical securityHacking web servers and applicationsSQL injectionViruses. trojans. and other ...

    Working with imaginative and often hilarious computer simulations, he analyzes the roots of catastrophe, showing city planners in the very act of creating gridlock and disaster, or public health authorities setting the scene for starvation. The Logic of Failure is a compass for intelligent planning and decision-making that can sharpen the skills of managers, policymakers and everyone involved in the daily challenge of getting from point A to point B.

    Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now.

    But while Metasploit is used by security professionals everywhere, the tool can be hard to grasp for first-time users. Metasploit: The Penetration Tester's Guide fills this gap by teaching you how to harness the Framework and interact with the vibrant community of Metasploit contributors.Once you've built your foundation for penetration testing, you'll learn the Framework's conventions, interfaces, and module system as you launch simulated attacks. You'll move on to advanced penetration testing techniques, including network reconnaissance and enumeration, client-side attacks, wireless attacks, and targeted social-engineering attacks.Learn how to:Find and exploit unmaintained, misconfigured, and unpatched systems Perform reconnaissance and find valuable information about your target Bypass anti-virus technologies and circumvent security controls Integrate Nmap, NeXpose, and Nessus with Metasploit to automate discovery Use the Meterpreter shell to launch further attacks from inside the network Harness standalone Metasploit utilities, third-party tools, and plug-ins Learn how to write your own Meterpreter post exploitation modules and scripts You'll even touch on exploit discovery for zero-day research, write a fuzzer, port existing exploits into the Framework, and learn how to cover your tracks. Whether your goal is to secure your own networks or to put someone else's to the test, Metasploit: The Penetration Tester's Guide will take you there and beyond.

    More and more frequently, ScrumMasters and project managers are being asked to coach agile teams. But it's a challenging role. It requires new skills--as well as a subtle understanding of when to step in and when to step back. Migrating from "command and control" to agile coaching requires a whole new mind-set. In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You'll gain a deep view into the role of the agile coach, discover what works and what doesn't, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring. Coverage includes Understanding what it takes to be a great agile coach Mastering all of the agile coach's roles: teacher, mentor, problem solver, conflict navigator, and performance coach Creating an environment where self-organized, high-performance teams can emerge Coaching teams past cooperation and into full collaboration Evolving your leadership style as your team grows and changes Staying actively engaged without dominating your team and stunting its growth Recognizing failure, recovery, and success modes in your coaching Getting the most out of your own personal agile coaching journey Whether you're an agile coach, leader, trainer, mentor, facilitator, ScrumMaster, project manager, product owner, or team member, this book will help you become skilled at helping others become truly great. What could possibly be more rewarding?