But this attitude is a relatively recent development in the sweep of history. In The Pun Also Rises, John Pollack — a former Presidential Speechwriter for Bill Clinton, and winner of the world pun championship — explains how punning revolutionized language and made possible the rise of modern civilization. Integrating evidence from history, pop culture, literature, comedy, science, business and everyday life, this book will make readers reconsider everything they think they know about puns.

    and around the world * advice from "Dear Abby" * 15 steps to selecting the right name for your baby * psychological stereotypes of popular names * how to change names and famous people who did * current baby naming trends * fascinating facts about names * how to make the best final decision on your baby's name!

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    And yes--so can you! This method is not only effective, it’s fun. You’ll never worry about the blank page again!An outline, or plot, is really just a roadmap through your story. A flexible roadmap. One possible route. There might be detours, once you start writing. You might take side trips you didn’t even see coming.But your roadmap helps you make sure you’re always headed in the right direction. Even diehard pantsers need to know where they’re going, if they want to actually get there.This three-hour method for outlining a book is my exact method for making sure that when I start writing a story, I finish it. I’m excited to teach it to you.You’ll learn how to:- Go from the spark of an idea to five key plot points.- Expand your key plot points into 30 or 40 scenes.- Use those scenes to write a fast zero draft.If you’re ready to actually write that book, this is the first step!Shaunta Grimes writes young adult and middle grade novels. She runs an online writing community, Ninja Writers, that has more than 50,000 members from around the world.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    Not a bad recommendation.Danny Simon made his bones in the golden age of TV, on shows like Make Room for Daddy and Sid Caesar’s Show of Shows.Then he taught a legendary comedy writing class in L.A. for many years. A young writer named James Scott Bell took the course, and copious notes. These notes have never before been published. Bell is revealing these comedy secrets now for the first time.This booklet (4500 words) also includes an analysis of a legendary comedy show that Danny Simon had his students study. If you are serious about comedy . . . or if you just want to put more humor in your writing, this booklet will give you the tools. “I loved this booklet! So many great points. Terrific examples too. When I teach comedy, it is so challenging to really outline how to write a joke, all the setup that is involved, all the word play, all the reversals and the word choices. This is so well articulated. I will definitely reference it and promote it when I teach!” – Rene Gutteridge, author of Escapement and Never the BrideJames Scott Bell is one of the #1 bestselling writing coach of Plot & Structure and The Art of War for Writers. He is an award winning thriller author and seminar teacher.

    Now Karen Elizabeth Gordon has revised and enlarged her classic handbook with fuller explanations of the rules of punctuation, additional whimsical graphics, and further character development and drama -- all the while redeeming punctuation from the perils of boredom. For anyone who has despaired of opening a punctuation handbook (but whose sentences despair without one), THE NEW WELL TEMPERED SENTENCE will teach you clearly and simply where to place a comma and how to use an apostrophe. And as you master the elusive slashes, dots, and dashes that give expression to our most perplexing thoughts, you will find yourself in the grip of a bizarre and beguiling comedy of manners. Long-time fans will delight in the further intrigues of cover girl Loona, the duke and duchess, and the mysterious Rosie and Nimrod. The New Well-Tempered Sentence is sure to entertain while teaching you everything you want to know about punctuation. Never before has punctuation been so much fun!

    Covering such turning points as the little-known Celtic and Welsh influences on English, the impact of the Viking raids and the Norman Conquest, and the Germanic invasions that started it all during the fifth century ad, John McWhorter narrates this colorful evolution with vigor. Drawing on revolutionary genetic and linguistic research as well as a cache of remarkable trivia about the origins of English words and syntax patterns, Our Magnificent Bastard Tongue ultimately demonstrates the arbitrary, maddening nature of English--and its ironic simplicity due to its role as a streamlined lingua franca during the early formation of Britain. This is the book that language aficionados worldwide have been waiting for (and no, it's not a sin to end a sentence with a preposition).

    It's a compilation of my daily ramblings as a first time novelist encouraging myself and others to bite the bullet and do it despite the fear of the blank paper, the insecurities, and the angst every writer faces when trying to bleed the story out. My Twitter followers asked me to make this book. They said they want to carry it around in their pockets and take it out each time they feel stuck, scared, or simply need to smile. They tell me my tweets are encouraging and funny. You be the judge.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    Romance author Serenity Woods and best selling author Mark Dawson provide ten short tips to help the eager beginner interested in turning their hobby of writing romance stories into a way to earn a living.