Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    More accurately, they grew up across the street from one another. He spent his youth pretending like she didn’t exist. She spent hers pretending to be unbothered by his lack of interest.Maddox “Busy” Mayhew dedicated himself to setting goals and reaching them. So, being drafted to the league wasn’t a surprise to anybody. The fact that he was a savage on the football field, and crushed records wasn’t a surprise to anybody. The fact that he garnered the attention of countless women wasn’t a surprise to anybody. His fall from grace, though...that caught everybody off guard, including him. Now, he had to repair the damage he’d done, but frustratingly, he couldn’t do it alone.Mecca Goode minded her own business, and there was plenty of that to mind. Not only was she part owner of a hugely successful dance academy, she also choreographed for both collegiate and professional athletic teams on the side. She didn’t have time to keep up with the happenings of old childhood neighbors, except when their demise was playing out in the public arena.When Mecca is asked to step up to help Busy out, her immediate response is a thundering, “No thank you!” He spent years never even acknowledging her existence. Will she turn the other cheek, and help out a man who spent his entire life ignoring her?

    unusually. Welcome to the world of THE LYON'S DEN: The Black Widow of Whitehall Connected World, where the underground of Regency London thrives... and loves.ABACAS WOMANLi-Na lives in a black and white world, painting her feelings onto canvas by day and counting money in the Lyon’s Den at night. She’s found safety in the dark ink and the heavy clack of her abacas, but it is really a life? MAN OF ART Lord Daniel can’t draw worth a damn, but he can sell what he finds. And what he finds is Li-Na, a woman of such sublime talent that he will go to extraordinary measures to capture her art. When she refuses to leave her safe cocoon, he conspires with Mrs. Dove-Lyons to bring her to Cornwall where she will have everything she needs to paint. And if her art requires a more personal connection, then he willingly offers up himself as inspiration. A SLOW SEDUCTION Li-Na will not give up her soul to this powerful man, no matter how many castles he owns. She paints him as a tiger hunting in the jungle. She feels him watching her, protecting her, and tempting her until her canvas is filled with his eyes, his mouth, and his caress. But she cannot surrender the only part of her still alive. Unless being consumed by him is the only way to bring color back to her heart.

    

    Lynch was a British slave owner in the West Indies. He was invited to the colony of Virginia in 1712 to teach his methods to slave owners. He argues that he can ensure that slaves remain slaves for a 1000 years by way of dividing rule, using, age, gender, skin shade and geography, as strategy that appears to have worked with great success.

    Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    Stuck with each other for the night, they deal with their core prejudices, the walls that keep them from each other, and the discovery of their God-given humanity in one another.When talking about race, it helps to have something specific to talk about―a story we can all wrap our heads around. In Meals from Mars, Ben Sciacca provides that story: two men from different worlds forced by circumstance to see and hear and consider one another. It is a novel that demonstrates the social challenges and relational potential for racial reconciliation.

    Knowing the secret opens up a whole new world of contentment, fulfillment, joy and abundance.

    Unwilling to have an abortion or to have the baby adopted, Peggy came up with an audacious plan to keep her child. When Tim was born, hospital staff smuggled him into St Joseph's Baby Home and told the rest of the Brannigan family that the baby had been stillborn. One year later, Peggy adopted Tim and brought him to live with her family in the Falls Road area of Belfast. It was 1967.Told here for the first time, this is Tim's extraordinary story, describing in vivid detail what it was like growing up black in Belfast during the Troubles in the 1970s and 80s, his five-year stint in jail for hiding weapons on behalf of the IRA, his coming to terms with the true circumstances surrounding his birth, and his desperate attempts to trace the father who abandoned him. Where Are You Really From? is a fascinating and powerful memoir about one man's struggle to establish his own identity and a moving tribute to the woman who risked everything to keep her son.

    Until now.In The Way of the Superior Man, David Deida explores the most important issues in men's lives—from career and family to women and intimacy to love and spirituality and relationships—to offer a practical guidebook for living a masculine life of integrity, authenticity, and freedom. Join this bestselling author and internationally renowned expert on sexual spirituality for straightforward advice, empowering skills, body practices, and more to help you realize a life of fulfillment, immediately and without compromise."It is time to evolve beyond the macho jerk ideal, all spine and no heart," writes David Deida. "It is also time to evolve beyond the sensitive and caring wimp ideal, all heart and no spine." The Way of the Superior Man presents the ultimate challenge—and reward—for today's man: to discover the 'unity of heart and spine' through the full expression of consciousness and love in the infinite openness of the present moment.ContentsPart One: A Man's Way Part Two: Dealing With Women Part Three: Working With Polarity and Energy Part Four: What Women Really Want Part Five: Your Dark Side Part Six: Feminine Attractiveness Part Seven: Body Practices Part Eight: Men's and Women's Yoga of IntimacyExcerpt: This book is a guide for a specific kind of newly evolving man. This man is unabashedly masculine—he is purposeful, confident, and directed, living his chosen way of life with deep integrity and humor—and he is sensitive, spontaneous, and spiritually alive, with a heart-commitment to discovering and living his deepest truth.

    

    He examines the power of the arguments embedded in these speeches to inspire people to achieve great things, or do great harm. Abbott draws upon his political expertise to explain how our current understanding of the world is rooted in pivotal moments of history. These moments are captured in the words of a range of influential speakers including: Emmeline Pankhurst, Martin Luther King, Jr, Enoch Powell, Napoleon Beazley, Kevin Rudd, Alexander Solzhenitsyn, Ronald Reagan, George W. Bush, Osama bin Laden, Margaret Beckett, Winston Churchill, Salvador Allende, Margaret Thatcher, Tony Blair, Tim Collins, Mohandas Gandhi, Dwight D. Eisenhower, Robin Cook and Barack Obama. The speeches in this book are arranged thematically, linked by concepts such as 'might is right', 'with us or against us' and 'give peace a chance'. Each transcript is accompanied by an insightful commentary that analyses how the words relate to our modern society. Fresh and relevant, this is a book that will make you stop in your tracks and think about what is really happening in the world today.

    But packed within its slim profile is the fascinating, untold story of scientific, technological, and business breakthroughs--global in scope, sometimes centuries in the making, and coming from vastly different disciplines--that enabled Apple to create the most profitable product in history.For all the time we spend swiping, tapping, and staring at iPhones, you think there would be few things we didn't know about these gadgets. But think again. is a Magic School Bus trip inside the iPhone--traveling into its guts, peeling back its layers, and launching explorations that take us to the driest place on earth and a Mongolian lake of toxic sludge, down the Silk Road, into 19th century photography, and all the way back to Cupertino, California, where members of the original design team reflect on the earth-shattering work they did.As multifaceted as the invention it follows, The One Device is a roving, wide-lens approach to tech history that engages the imagination as it explores the marvel of engineering that millions of us use each day.

    It is a true, powerful, and compelling story about the enduring scourge of racism and sexism in America. It is a personal account of how that bane of evil plays out in the lives of blacks and women despite the great promise of the American Dream being available to and achievable by everyone. It shows how, more often than not, access to the playing field and the rules of the game are not equally and fairly applied among men and women, blacks and whites, even when they come prepared with equal or better qualifications and value sets to play the game.This book is also hopeful, filled with expectancy. From Liberty to Magnolia will help decent and fair-minded Americans—America as a nation—see how the country has been and continues to be enslaved by its own sense of freedom. This sense of freedom is one that boasts and finds it acceptable to persistently disrespect, deny, marginalize, and minimize the value of two of its largest and greatest assets—women and people of color—when there is overwhelming evidence throughout the landscape that shows America has everything to gain by embracing two groups that make up the majority of its citizenry.From Liberty to Magnolia: In Search of the American Dream is written for Americans from all walks of life who care deeply about how our great nation can become even greater if we boldly and courageously face our internal, crippling, and unnecessary fear—the fear that we stand to lose rather than gain by embracing and extending mutual respect and supporting equal rights and equal opportunity for our fellow citizens regardless of their race or gender. The book is a beacon for all who are concerned about America’s future and who want America’s children of all colors to realize their full potential. It will inform the racists and non-racists, the sexists and non-sexists. It will inspire and empower men and women who are in positions that can make a difference and have the will to do so—parents, teachers, policy makers, social and human rights activists, journalists, business leaders, faith leaders, and many others. Caring Americans, working together, can break the chains of racism and sexism that keep America bound.A Discussion Guide is included for use by book clubs, classes, and group forums.

    You will learn how you can turn this power to work for you, here on earth, to make your life majestic and overflowing with good. Three Magic Words is not a religion or a sect or a society. In its entirety it is a series of essays aimed at revealing to you your power over all things. You will learn that there is only one mover in all creation and that mover is thought. You will learn that there is only one creator and that creator is the Universal Subconscious Mind, or God. You will learn that this creator creates for you exactly what you think, and you will be shown how you can control your thoughts, not only to obtain answers to your problems but to create in your experience exactly what you desire.