In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    In the summer of 1977, entrepreneurial Warner Brothers chairman Steve Ross assembled the best soccer players from across the globe to play for the Cosmos. Pele, the German superstar Franz Beckenbauer, Johan Neeskens, Giorgio Chinaglia, Brazil's 1970 World Cup-winning captain Carlos Alberto, Werner Roth, Roberto Cabanas, and many others all donned Cosmos jerseys and became instant celebrities in the process. The Cosmos quickly became the hottest ticket in town and the Cosmos players soon became enmeshed in a world of millionaires, gangsters, groupies, glamour, power struggles, alcoholic excess, drugs, and fistfights.Published to coincide with the World Cup in June 2006, Once in a Lifetime is the thrilling story of America's first flirtation with the world's most popular game.

    England took their eye off a ball they arrogantly thought they owned, allowing other nations to run off with it.'It has been Fifty Years of Hurt since Bobby Moore lifted the World Cup trophy at Wembley, and in this groundbreaking book, Henry Winter will address the state England are in on the golden anniversary of their greatest moment. Part lament, part anatomy of an obsession, both personal and collective, it analyses the truth behind the endless excuses, apportions the blame for the crimes against English football, but is also a search for hope and solutions.Fifty Years of Hurt weaves more than forty exclusive interviews with the biggest names in the game - Jack Charlton, Alan Mullery, Peter Shilton, Glenn Hoddle, John Barnes, Chris Waddle, Gary Lineker, Ian and Mark Wright, Alan Shearer, Michael Owen, Frank Lampard, Steven Gerrard, Roy Hodgson - with a narrative dissection of the highs and lows of five decades of football. And as well as players and managers, Henry Winter talks to the fans, to agents, to officials, to the governing bodies, about every aspect, good and bad, of English football, to provide answers to the question: 'where did it all go wrong?'.It is a passionate journey by a writer with vast personal insight into the national team, with unprecedented access to all areas of the game, but also by a fan who wants his England back. The Fifty Years of Hurt must end.

    Adored by the fans, he was recently voted the most popular player in the entire Liverpool squad. Yet the young Carra came to Liverpool as an Everton fan, from an Everton family, and with Everton friends. Packed with great anecdotes, controversial opinions and large helpings of his trademark humor, this is his story. Born in January 1978 in Bootle, Merseyside, Carragher signed professional terms with Liverpool in 1996, having served a successful apprenticeship, won the FA Youth Cup and played for England Under-21s. He scored a goal in his first full game for the senior team—pretty good for a defender and very unusual for him—and his versatility was to ensure a permanent place in the starting line up before long and he is now vice Captain. In fact he is so integral to the Liverpool squad, the Kop now chants "we all dream of a team of Carraghers" to the tune of "Yellow Submarine." Raw, funny, and down-to-earth, his book is an antidote to the anodyne sports autobiography. It takes you behind the scenes of all of Liverpool and England's greatest triumphs and disasters in the company of a player who never fails to be intelligent, controversial, or just downright hilarious.

    Celebrating the creative side of failure in a way we can all relate to, F in Exams gathers the most hilarious and inventive test answers provided by students who, faced with a question they have no hope of getting right, decide to have a little fun instead. Whether in science (Q: What is the highest frequency noise that a human can register? A: Mariah Carey), the humanities (Q: What did Mahatma Gandhi and Genghis Khan have in common? A: Unusual names), math, or other subjects, these 250 entries prove that while everyone enjoys the spectacle of failure, it's even sweeter to see a FAIL turn into a WIN.

    Title: Tor! Binding: Paperback Author: Ulrich Hesse-Lichtenberger Publisher: Gardners Books Ltd

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    His soccer talent was spotted at a young age and, in 1985, he signed with City. Just three years later he was handed the team captaincy, becoming the youngest ever City captain. An international career soon beckoned and, after trying out for the England under–21 team, he was called up to the England training camp for Italia ’90. Despite missing out on a place in the final squad he suitably impressed the management, with Bobby Robson marking him as an England captain in the making. As a rising star Paul became a target for top clubs like Manchester United, Arsenal, Spurs, and Liverpool, but he always stayed loyal to his beloved club, deeming Maine Road the spiritual home at which his destiny lay. But then, in September 1990, disaster struck. Paul ruptured his crucial ligament and so began his nightmare. Neglected, ignored, and misunderstood by his club after a career–saving operation was irreversibly botched, Paul’s career began to fall apart. Watching from the sidelines as similarly injured players regained their fitness, he spiraled into a prolonged bout of severe depression. With a forced retirement from the game he adored, the death of his father, and the collapse of his marriage, Paul was left a broken man. Set against the backdrop of one of the world’s wealthiest football clubs at the end of their era at Maine Road, I'm Not Really Here is the powerful story of love, loss, and the cruel, irreparable damage of injury. It is a story of determination, spirit, resilience, and broken dreams.

    So, after a meeting under a lamp post about 100 yards from where White Hart Lane stands today, they formed Hotspur Football Club. Players paid sixpence to join up, and the club played its first match in a dark blue strip with a red 'H' badge. Now Tottenham Hotspur Football Club is one of the greatest names in the greatest games of all, with an illustrious history of footballing firsts including having become the first non-league team to win the FA Cup, the first team of the modern era to win the league and cup Double and the first British team to win a European trophy. Beyond that, the club has a proud tradition of ambition, excellence and of playing football the right way, 'the Spurs Way'. It is an unspoken but implicit prerequisite that the teams who pull on the famous lilywhite shirts will always endeavour to entertain and exhilarate the club's fans with fast, quick-passing, attacking football. "The game," as the great Spurs captain Danny Blanchflower so succinctly put it, "is about glory". In The Biography of Tottenham Hotspur, renowned author Julie Welch who has lilywhite and blue blood coursing through her veins brilliantly deconstructs the history of the club to get to the very heart and soul of Tottenham Hotspur. How did Spurs develop their unique and precious character? Who were the key individuals and what were the key events that shaped the modern Spurs?Packed with wonderful stories from the formation of the club to the present day, and the memories of numerous legendary players, managers, supporters and other key figures, The Biography of Tottenham Hotspur brings the rich and glorious history of Spurs to life from a new and fascinating perspective.

    As a result, East Asian thought is “holistic”—drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior. From feng shui to metaphysics, from comparative linguistics to economic history, a gulf separates the children of Aristotle from the descendants of Confucius. At a moment in history when the need for cross-cultural understanding and collaboration have never been more important, The Geography of Thought offers both a map to that gulf and a blueprint for a bridge that will span it.

    But what is it physically? And where is it really? Our mental map of the network is as blank as the map of the ocean that Columbus carried on his first Atlantic voyage. The Internet, its material nuts and bolts, is an unexplored territory. Until now.In Tubes, journalist Andrew Blum goes inside the Internet's physical infrastructure and flips on the lights, revealing an utterly fresh look at the online world we think we know. It is a shockingly tactile realm of unmarked compounds, populated by a special caste of engineer who pieces together our networks by hand; where glass fibers pulse with light and creaky telegraph buildings, tortuously rewired, become communication hubs once again. From the room in Los Angeles where the Internet first flickered to life to the caverns beneath Manhattan where new fiber-optic cable is buried; from the coast of Portugal, where a ten-thousand-mile undersea cable just two thumbs wide connects Europe and Africa, to the wilds of the Pacific Northwest, where Google, Microsoft, and Facebook have built monumental data centers—Blum chronicles the dramatic story of the Internet's development, explains how it all works, and takes the first-ever in-depth look inside its hidden monuments.This is a book about real places on the map: their sounds and smells, their storied pasts, their physical details, and the people who live there. For all the talk of the "placelessness" of our digital age, the Internet is as fixed in real, physical spaces as the railroad or telephone. You can map it and touch it, and you can visit it. Is the Internet in fact "a series of tubes" as Ted Stevens, the late senator from Alaska, once famously described it? How can we know the Internet's possibilities if we don't know its parts?Like Tracy Kidder's classic The Soul of a New Machine or Tom Vanderbilt's recent bestseller Traffic, Tubes combines on-the-ground reporting and lucid explanation into an engaging, mind-bending narrative to help us understand the physical world that underlies our digital lives.

     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.

    One day you'll write a book about this club. Or, more to the point, about me. So you may as well know what I'm thinking and save it up for later when it won't do any harm to anyone." Duncan Hamilton was there through all the madness, the success, the failures, the fall-outs, the drink, and the crumbling of Brian Clough's heady twenty years as manager of Nottingham Forest. He saw it all. From his first day on the job sitting in Clough's office, a nervous, green sixteen year-old sat opposite one of the self-proclaimed giants of the English game, politely refusing a morning whiskey, he would become an integral part of Clough's empire, and eventually one of his most trusted confidants.From the breakdown of Clough's testy relationship with Peter Taylor, his co-manager and joint founder of Forest's success, through the unrepeatable double European cup triumph, and on into the wilderness of the mid-eighties through which Clough's alcoholism would play an evermore damaging role, Hamilton had access to every aspect of the club, and more remarkably, the man in charge. Here, he paints a vivid portrait of a huge personality, a man with a God-given gift for management and the watertight confidence and ego to stare down his detractors in the media, boardroom and beyond. A man who grabbed life, and most of his players, by the balls and wouldn't let go until he got his way.This is a strikingly intimate portrait, at times sad, at others joyous, in which one of the unforgettable characters of English football is laid bare. But it is also the story of a man's education in the bizarre happenings of the football world, appreciatively guided by the most wonderful, loud-mouthed, big-headed and cocksure teacher of all.

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings-and the profits-of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history. Conan's collapse, meanwhile, opened an unexpected door of opportunity for rival David Letterman. What followed was a boisterous, angry, frequently hilarious public battle that had millions of astonished viewers glued to their sets. In The War for Late Night, New York Times reporter Bill Carter offers a detailed behind-the-scenes account of the events of the unforgettable 2009/2010 late-night season as all of its players- performers, producers, agents, and network executives-maneuvered to find footing amid the shifting tectonic plates of television culture.