The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    

    

    Every complete program uses a consistent style, and as programs are analyzed, styles and standards are further explained. Whenever possible, the authors develop the principle of a subject before they introduce the language implementation so the student understands the concept before dealing with the nuances of C++. In addition, a vast array of figures and tables visually reinforce key concepts. By integrating software engineering principles and encouraging the student to resist the temptation to immediately code, the text builds a solid foundation in problem solving.

    Jeet Kune Do was a revolutionary new approach to the martial arts in its time and is the principal reason why Bruce Lee is revered as a pioneer by martial artists today, many decades after his death. The development of his unique martial art form—its principles, core techniques, and lesson plans—are all presented in this book in Bruce Lee's own words and notes. This book is the complete and official version of Jeet Kune Do which was originally published by Tuttle Publishing in cooperation with the Lee family in 1997. It is still the most comprehensive presentation of Jeet Kune Do available.This Jeet Kune Do book features Lee's illustrative sketches and his remarkable notes and commentaries on the nature of combat and achieving success in life through the martial arts, as well as the importance of a positive mental attitude during training. Also, there is a series of "Questions Every Martial Artist Must Ask Himself" that Lee posed to himself and intended to explore as part of his development, but never lived to complete. Bruce Lee Jeet Kune Do is the book every Bruce Lee fan must have in his collection. This Bruce Lee Book is part of the Bruce Lee Library which also features:Bruce Lee: Striking ThoughtsBruce Lee: The Celebrated Life of the Golden DragonBruce Lee: The Tao of Gung FuBruce Lee: Artist of LifeBruce Lee: Letters of the DragonBruce Lee: The Art of Expressing the Human Body

    Updated to cover the new Transportation and Structural codes. As the most comprehensive reference and study guide available for engineers preparing for the morning and afternoon topics on the Civil PE exam, the 11th edition of the Civil Engineering Reference Manual provides a concentrated review of the exam topics. No other exam-focused publication is more complete. The Most Trusted Reference for the Civil PE Exam is also the Most Up-To-Date A complete introduction to the exam format and content A suggested study schedule, plus tips for successful exam preparation Nearly 500 solved example problems Hundreds of key tables, charts, and figures at your fingertips An easy-to-use index and full glossary for quick reference Perfect for post-exam reference What's New in the 11th Edition 4 new construction engineering chapters Over 35 updated chapters—including extensively revised structural and transportation chapters 100 new equations Over 300 new, easy-to-use index entriesExam Topics CoveredConstruction—NewGeotechnical—UpdatedStructural—UpdatedTransportation—UpdatedWater Resources & Environmental—Updated_____________________________Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED®, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at www.ppi2pass.com.

    Feynman gave his famous course on computation at the California Institute of Technology, he asked Tony Hey to adapt his lecture notes into a book. Although led by Feynman, the course also featured, as occasional guest speakers, some of the most brilliant men in science at that time, including Marvin Minsky, Charles Bennett, and John Hopfield. Although the lectures are now thirteen years old, most of the material is timeless and presents a “Feynmanesque” overview of many standard and some not-so-standard topics in computer science such as reversible logic gates and quantum computers.

    The science of complexity studies how single elements, such as a species or a stock, spontaneously organize into complicated structures like ecosystems and economies; stars become galaxies, and snowflakes avalanches almost as if these systems were obeying a hidden yearning for order. Drawing from diverse fields, scientific luminaries such as Nobel Laureates Murray Gell-Mann and Kenneth Arrow are studying complexity at a think tank called The Santa Fe Institute. The revolutionary new discoveries researchers have made there could change the face of every science from biology to cosmology to economics. M. Mitchell Waldrop's groundbreaking bestseller takes readers into the hearts and minds of these scientists to tell the story behind this scientific revolution as it unfolds.

    Even though most engineers don't think much about them, this short book shows you why logs are worthy of your attention.Based on his popular blog posts, LinkedIn principal engineer Jay Kreps shows you how logs work in distributed systems, and then delivers practical applications of these concepts in a variety of common uses--data integration, enterprise architecture, real-time stream processing, data system design, and abstract computing models.Go ahead and take the plunge with logs; you're going love them.Learn how logs are used for programmatic access in databases and distributed systemsDiscover solutions to the huge data integration problem when more data of more varieties meet more systemsUnderstand why logs are at the heart of real-time stream processingLearn the role of a log in the internals of online data systemsExplore how Jay Kreps applies these ideas to his own work on data infrastructure systems at LinkedIn

    It includes advance topics on redundant frames, moment distribution method, column analogy method, strain energy, plastic theory, welded connection, masonry dams, principal stresses and rotation contribution method.

    The book will be very helpful for management students in understanding the depth of Human Resource Management and will also serve as practical guide with its extensive pedagogy and Online Learning Centre (OLC)Table of ContentsSection 11. Understanding the Nature and Scope of Human Resource Management2. Context of Human Resource Management3. Integrating HR Strategy with Business StrategySection 24. Human Resource Planning5. Analysis of Work, Designing Jobs and Job Evaluation6. Recruiting Talent7. Selecting Right TalentSection 38. Training and Development, Career Management and Talent Management9. Appraising and Managing Performance10. Employee Engagement and EmpowermentSection 411. Compensation Management12. Incentives and Performance-based Pay13. Managing Employee Benefits and Services14. Compensating Top BrassSection 515. Organisational Culture16. A Safe and Healthy Environment17. Managing Betterment Work—Employee Welfare18. Managing Separations and Right SizingSection 619. Industrial Relations20. Labour Laws21. Trade Unions22. Resolving DisputesSection 723. Managing Ethical Issues in Human Resource Management24. HR Audit and Evaluation25. Contemporary Challenges in Human Resource Management26. International Human Resource Management27. e-Human Resource Management28. Human Resource Management in Small Scale UnitsBibliography and Web ResourcesName and Organisation IndexSubject IndexSection 8 (On the Online Learning Center)29. Inducting and Placing New Hires30. Motivation Perspectives31. Motivation in Action32. Empowering Employees33. Communicating with Employees

    We do this so often that we have made the most famous search engine a verb: we Google it—“Japan population” or “Nobel Peace Prize” or “poison ivy” or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell shows us how to be great online researchers. We don't have to be computer geeks or a scholar searching out obscure facts; we just need to know some basic methods. Russell demonstrates these methods with step-by-step searches for answers to a series of intriguing questions—from “what is the wrong side of a towel?” to “what is the most likely way you will die?” Along the way, readers will discover essential tools for effective online searches—and learn some fascinating facts and interesting stories.Russell explains how to frame search queries so they will yield information and describes the best ways to use such resources as Google Earth, Google Scholar, Wikipedia, and Wikimedia. He shows when to put search terms in double quotes, how to use the operator (*), why metadata is important, and how to triangulate information from multiple sources. By the end of this engaging journey of discovering, readers will have the definitive answer to why the best online searches involve more than typing a few words into Google.

    The Complete Penny Stock Course is based on Timothy Sykes’, various training programs. His strategies have helped individuals like Tim Grittani, Michael Goode and Stephen Dux become millionaires within a couple of years. This course aims to teach you how to become a consistently profitable trader, by taking Tim’s profit-making strategies with penny stocks and presenting them in a well-structured learning format. You’ll start by getting acquainted with the concepts of market and trading psychology. Then you’ll get into the basics of day trading, how to manage your risk and the tools that will help you become profitable. Along the way, you’ll learn strategies and techniques to become consistent in your gains and develop your own trading techniques. What’s inside: - Managing expectations and understanding the market - Understanding the psychology of trading and how it affects you - Learning the basics of day trading - Learning the mechanics of trading penny stocks - Risk management and how to take safe positions - How to trade through advanced techniques - Developing your own profitable trading strategy - Real world examples and case studies No prior trading experience is required.

    

    This volume analyses the challenges India has faced and the successes it has achieved over the last five decades, in the light of its colonial legacy and century-long struggle for freedom. In doing so, it shows how unique the Indian experience is in the Third World combining development with democracy and civil liberties. seeking the widest possible consensus, as also how the Nehruvian political and economic agenda and basics of foreign policy were evolved and developed. Essential to the quest for consolidation of the nation was the integration of the princely states, the linguistic reorganization of the states, the integration of the tribals into the mainstream and the countering of regional imbalances. Among the other contentious issues considered here, with all their implications for the present situation, are India's foreign policy, party politics in the Centre and the states, the Punjab problem, the growth of communalism, and anticaste politics and untouchability. There are detailed analyses of the Indian economy, including the reforms since 1991, the wide-ranging land reforms and the Green Revolution. These, along with the objective assessments of Jawaharlal Nehru, Indira Gandhi, Jayaprakash Narayan, Lal Bahadur Shastri, Rajiv Gandhi, Vishwanath Pratap Singh and Atal Behari Vajpayee constitute a remarkable overview of a nation on the move.