Psycholinguistics


Thomas Scovel - 1998
    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

Zero Hour for Gen X: How the Last Adult Generation Can Save America from Millennials


Matthew Hennessey - 2018
    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

Introduction to Physical Metallurgy


Sidney H. Avner - 1974
    The main ideas and applications of the metallurgy are provided in this book.

Unchain Your Brain


Daniel G. Amen - 2010
    The brain plays a central role in your vulnerability to addiction and your ability to recover. Brain dysfunction is the number one reason people fall victim to addiction, why they can't break the chains of addiction, and why they relapse.'Unchain Your Brain' details 10 instrumental steps to take for help breaking the addictions that takeover a person's quality of life. This book is a practical, easy-to-follow step-by-step program that shows you how to boost your brain so you can kick your bad habits. IN THIS BOOK YOU WILL DISCOVER:•1• How addictions get stuck in your brain, how to get them unstuck, and how to find lasting motivation to change•2• Why brain imaging changes everything, even if you never get a scan•3• How to get the right evaluation to ensure that you can heal from your addictions •4• The six different types of addictions based on brain types, why all addicts are not the same, and how to find the best treatment solutions for you based on your brain type•5• Strategies to boost your brain to get control•6• Ways to lock up the craving monster that steals your life•7• Tips to eat right so you can think right and heal from your addictions•8•How to kill the addiction ANTs that infest your brain and keep you in chains•9• Ways to prevent relapse by following H-A-L-T plus brain science•10• How hypnosis and meditation can help you unchain your brain, including 12-minute meditation and a real hypnosis session done by Dr. Amen©2010 MindWorks Press (P)2015 Blackstone Audio, Inc., and Skyboat Media, Inc.

The Ostrich Paradox


Robert Meyer - 2017
    We rebuild in flood zones. We don’t wear helmets. We fail to purchase insurance. We would rather avoid the risk of ”crying wolf” than sound an alarm.Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction?In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses:How people make decisions when confronted with high-consequence, low-probability events—and how these decisions can go awry The 6 biases that lead individuals, communities, and institutions to make grave errors that cost lives The Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them Why, if we are to be better prepared for disasters, we need to learn to be more like ostriches, not lessFast-reading and critically important, The Ostrich Paradox is a must-read for anyone who wants to understand why we consistently underprepare for disasters, as well as private and public leaders, planners, and policy-makers who want to build more prepared communities.

Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles


Michael Gross - 2011
    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

Essentials of Abnormal Psychology


V. Mark Durand - 2002
    In this briefer version, the authors explain abnormal psychology in the most modern, scientifically valid method for studying abnormal psychology. Through this integrative approach, students learn that psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial, and even political. Conversational writing style, consistent pedagogy, video clips of real clients (located on the accompanying free Abnormal Psychology Live 2.5 CD-ROM), and real case profiles - 95 percent from the authors' own case files - provide a realistic context for the scientific findings of the book, and ensure that readers never lose sight of the fact that beyond the DSM-IV-TR criteria, the theories, and the research are real people. With this text, students can take advantage of Abnormal PsychologyNow, our web-based, intelligent study system that, by using online diagnostic pre- and post-tests, helps students prioritize their study time by creating personalized study plans that focus only the sections in which they experienced difficulty.

Strange Brains and Genius: The Secret Lives Of Eccentric Scientists And Madmen


Clifford A. Pickover - 1998
    A few highlights:"The Pigeon Man from Manhattan" Legendary inventor Nikola Tesla had abnormally long thumbs, a peculiar love of pigeons, and a horror of women's pearls."The Worm Man from Devonshire" Forefather of modern electric-circuit design Oliver Heaviside furnished his home with granite blocks and sometimes consumed only milk for days (as did Nikola Tesla and Thomas Edison)."The Rabbit-Eater from Lichfield" Renowned scholar Samuel Johnson had so many tics and quirks that some mistook him for an idiot. In fact, his behavior matches modern definitions of obsessive-compulsive disorder and Tourette's syndrome.Pickover also addresses many provocative topics: the link between genius and madness, the role the brain plays in alien abduction and religious experiences, UFOs, cryonics -- even the whereabouts of Einstein's brain!

Professing Literature: An Institutional History


Gerald Graff - 1989
    In a readable and often-amusing narrative, Gerald Graff shows that the heated conflicts of our recent culture wars echo—and often recycle—controversies over how literature should be taught that began more than a century ago. Updated with a new preface by the author that addresses many of the provocative arguments raised by its initial publication, Professing Literature remains an essential history of literary pedagogy and a critical classic.“Graff’s history. . . is a pathbreaking investigation showing how our institutions shape literary thought and proposing how they might be changed.”— The Norton Anthology of Theory and Criticism

Introducing Consciousness


David Papineau - 1996
    Along the way, readers will be introduced to zombies and Chinese Rooms, ghosts in machines and Schrodinger's cat.

Perfectly Confident: How to Calibrate Your Decisions Wisely


Don A. Moore - 2020
    It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals, it can waste time, money, and energy. Self-help books and motivational speakers tell us that the more confident we are, the better. But this way of thinking can lead to enormous trouble.Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives. Confidence is an attitude that takes into account both personal feelings and the facts. Don Moore identifies the ways confidence behaves in real life and raises thought-provoking questions. How optimistic should you be about an uncertain future? What justifies your confidence in something amorphous and subjective like your attractiveness or sense of humor? Moore reminds us that the key to success is to avoid being both over- and under-confident. In this essential guide, he shows how to become perfectly confident—how to strive for and maintain the well-calibrated, adaptive confidence that can elevate all areas of our lives.

Inner Paths to Outer Space: Journeys to Alien Worlds through Psychedelics & Other Spiritual Technologies


Rick Strassman - 2008
    Inner Paths to Outer Space presents an innovative examination of how we can reach these other dimensions of existence and contact otherworldly beings. Based on their more than 60 combined years of research into the function of the brain, the authors reveal how psychoactive substances such as DMT allow the brain to bypass our five basic senses to unlock a multidimensional realm of existence where otherworldly communication occurs. They contend that our centuries-old search for alien life-forms has been misdirected and that the alien worlds reflected in visionary science fiction actually mirror the inner space world of our minds. The authors show that these “alien” worlds encountered through altered states of human awareness, either through the use of psychedelics or other methods, possess a sense of reality as great as, or greater than, those of the ordinary awareness perceived by our five senses.

Cultural Psychology


Steven J. Heine - 2007
    The text incorporates examples from around the world and from everyday life to make the material relevant to a wide range of students. Research methods are emphasized throughout in order to demonstrate how cultural psychologists study the close-knit relationship between culture and the ways we think and behave. Three unique chapters bring an interdisciplinary dimension to the text, examining cultural evolution, mental health, and morality from the perspective of cultural psychology.

The Shorebird Guide


Michael O'Brien - 2006
    Experienced birders use the most easily observed characteristics — size, structure, behavior, and general color patterns — to identify birds even before looking carefully at plumage details. Now birders at all levels can learn how to identify shorebirds quickly and simply. This guide includes more than 870 stunning color photographs, starting with a general impression of the species and progressing to more detailed images of the bird throughout its life cycle. Quiz questions in the captions will engage and challenge all birders and help them benefit from this simplified, commonsense approach to identification.

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference


Tim Sanders - 2008
    How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company’s reputation (page 213). A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company’s operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12).A “responsibility revolution” is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must to go beyond making a profit and start making a difference.Every one of us, regardless of title or position, can inspire our companies to change the way they do business, helping them to become a positive force for enriching people, communities, and the environment. When this happens, not only do we help save the world, we help save our companies from becoming irrelevant. We also become part of what Sanders calls the Responsibility Revolution. Companies that don’t participate in this revolution risk becoming obsolete. Today customers, employees, and investors are demanding that companies focus on their social responsibilities—not just their bottom lines. Sixty-five percent of American consumers say they would change to brands associated with a good cause if price and quality were equal; 66 percent of recent college graduates will not work for companies with poor social values. And more than sixty million people are willing to pay a premium for socially and environmentally responsible products. In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution. Drawing on extensive interviews with hundreds of employees and CEOs, and illuminated by countless stories of people who are making a difference in the workplace and in the world, Sanders offers practical advice every individual and company can use to make the world a better place--now and in the future.