Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

    It is a story which has lead individuals with business ideas to garner great success in the world of business and in their professions. This Robert Updegraff classic is often used in business schools and by individuals studying entrepreneurship, advertising, and business.

    To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.

    These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

    It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity -- no easy task when simple survival is the first order of business--unforeseen trials can sometimes result in an altogether new lease on life. Shows how "personal leadership" can lead to real (and not always easy) breakthroughs Includes key lessons on commitment, preparation, struggle, breakthrough, and transformation Is based on "Shibumi, " a Japanese word without literal definition that describes the height of personal excellence, elegant performance, and effortless effectiveness.For those struggling with personal breakthroughs, "The Shubimi Strategy" offers a new way to face work and life challenges for balanced solutions.

    R. Vaidyanathan delves deep into India Uninc. and presents a persuasive case for why the latter is really what is at the heart of our economy, and why any growth story about India is incomplete if that real engine of our growth is ignored. The author argues that the real India story, over generations, lies with the many proprietorship and partnership firms, small manufacturing units, kirana stores, single entrepreneurs and household enterprises. That they are being finally given their due, in this important study, is the result of many years of cutting-edge research, which lays bare the lopsided viewpoints of policy-makers and ‘experts’, and urges a broader vision of the country’s economy. The small entrepreneur says Prof. Vaidyanathan, should prevail over crony capitalism. Scholarly yet accessible, and offering a wealth of information on an uncharted territory, India Uninc. is a must-read for anybody who aspires to understand the Indian economy —as well as India itself.

    This guide fuses the wisdom of the East and West, and explores how ancient Asian battle strategies and cultural mindsets can be applied today to achieve mental toughness and winning business techniques.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Today it is a force on the global stage, and yet its leaders have continued to be haunted by the past. Drawing on an array of sources, Sulmaan Wasif Khan chronicles the grand strategies that have sought not only to protect China from aggression but also to ensure it would never again experience the powerlessness of the late Qing and Republican eras.The dramatic variations in China’s modern history have obscured the commonality of purpose that binds the country’s leaders. Analyzing the calculus behind their decision making, Khan explores how they wove diplomatic, military, and economic power together to keep a fragile country safe in a world they saw as hostile. Dangerous and shrewd, Mao Zedong made China whole and succeeded in keeping it so, while the caustic, impatient Deng Xiaoping dragged China into the modern world. Jiang Zemin and Hu Jintao served as cautious custodians of the Deng legacy, but the powerful and deeply insecure Xi Jinping has shown an assertiveness that has raised both fear and hope across the globe.For all their considerable costs, China’s grand strategies have been largely successful. But the country faces great challenges today. Its population is aging, its government is undermined by corruption, its neighbors are arming out of concern over its growing power, and environmental degradation threatens catastrophe. A question Haunted by Chaos raises is whether China’s time-tested approach can respond to the looming threats of the twenty-first century.

    Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions–depending on intuition, common sense, and specialized expertise–are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly–and correctly. Decision-making is a business skill which managers often take for granted in themselves and others–but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively. Winning Decisions offers step-by-step analyses of how people typically make decisions, and provides invaluable advice on how to improve your chances of getting your next big decision right the first time. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to: Reframe issues to ensure that the real problem is being addressedImprove the quality and quantity of your options Convert expert yet conflicting opinions into useful insights Make diversity of views and conflict work to your advantage Foster efficient and effective group decision-making Learn from past decisions--your own and those of othersWith Winning Decisions, managers and other professionals now have access to a proven set of skills and strategies they need for making the right decision, right away.

    

    He was widely viewed as the ablest football scout of his time and coached at the U.S. Naval Academy for 33 years; his son is New England Patriots coach Bill Belichick, a three-time Super Bowl winner. When Steve Belichick died in November 2005, the New York Times headline cited him as "Coach Who Wrote the Book on Scouting," and quoted Houston Texans General Manager Charley Casserly calling Football Scouting Methods "the best book on scouting he had ever read." Joe Bellino, Navy's Heisman Trophy winner in 1960, told the Times that Steve Belichick "was a genius. On Monday nights, he would give us his scouting reports, and even though we were playing powerhouses, I always felt we were prepared because he found a way for us to win." In recent years Football Scouting Methods has been one of the top ten most sought out-of-print books; used copies have been quite scarce. This reissue edition makes the original 1962 text available once again in exact facsimile. The book covers how to scout opponents, recognize defenses, analyze offenses, discover "tip-offs" that reveal the opponent's plays, compose a useful report, self-scout, and conduct postgame analysis. "Steve Belichick taught many younger men how to scout and how to watch film and how to prepare their teams for the next week's game," David Halberstam noted in the Washington Post, and his best student was his own son Bill Belichick, "one of whose greatest skills as a coach to this day remains his ability to analyze other teams, figuring out both their strengths and their vulnerabilities, and shrewdly deciding how to take away from them that which they most want to do." When CBS asked Bill Belichick to name his favorite book, he replied "Well, I've got to go with my dad's. Football Scouting Methods. I'd have to go with that.

    We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you clinch successful deals in business and beyond.This book will inspire you to: Control the negotiation even before you enter the room Understand your counterpart's position and gain their trust Keep your negotiations from becoming confrontations Understand the rules of negotiating across cultures Find ways to expand the pie for all involved Set the stage for a healthy relationship after the ink has dried Know when to walk away from a deal

    Seek this superbly researched and deftly written novel out"Review By Peter Desmond'City Weekend' Magazine, Shanghai 10 December 2013The severed head in the bamboo birdcage swayed above the teeming marketplace. It told Constable Mike Gallagher everything he needed to know about Shanghai.It’s 1927. The son of a rural Irish cop, Gallagher joins the Shanghai Municipal Police. to escape an Ireland crippled by its recent bitter independence fight, and to trace the aristocratic woman whose memory still haunts him. They would venture together to China, Fiona once promised. Then the IRA torched her family estate. Everybody believes she died there. Everybody but Mike Gallagher.Shanghai. Pearl of the East or Whore of the Orient? Depends on who you ask. It’s a cesspool of poverty, thronged with refugees, gripped by civil war. But for some it’s still a fever dream: jazz clubs and opium dens, celebrities and spies, easy money and easier women. Gallagher encounters the city’s biggest philanthropist, a man called Big Ears Lu – who is also its creepiest racketeer. He falls for the beautiful courtesan Miriam Tsai. But does his collusion with Lu keep her trapped in the House of Multiple Joys? Shanghai in 1927 is a city where after dark anything seems possible. A city where anyone can be crushed, and anyone corrupted. Even an innocent Irish cop.From the wreckage of guerrilla war in Ireland to the dawn of world war in Asia, the international mystery thriller Gangsters of Shanghai seethes with 20th Century turbulence and temptation. Can Mike Gallagher escape the imploding city with his life, his self-respect – and the answer to Fiona’s fate? About The Author Of Gangsters Of Shanghai, The International Mystery Thriller.Gerry O'Sullivan was born in Limerick, Ireland in 1961, where he indulged his taste for historical fiction, intelligent action thrillers and men’s adventure books. A graduate of the University of Limerick, he moved to Australia in 1986 and worked in the international education sector. Gerry was inspired to write this action mystery by his granduncle, a Detective Inspector in the Shanghai Municipal Police during the 1920’s. Spellbound by old photographs and family lore, Gerry resolved to write an action adventure thriller with the accuracy of historical fiction. Gerry travelled to Shanghai, Hong Kong, Singapore and Brandeis University, Boston where the top-secret files of the Shanghai Municipal Police Special Branch are kept on microfilm (they were smuggled out of Shanghai by the CIA in 1949).Gerry then moved to Singapore to immerse himself in the atmosphere of a fast paced English-speaking Asian city, as Shanghai was in the 1920’s and 1930’s. To achieve the pulse-quickening features of an action mystery with the demandingly accurate details of historical fiction, Gerry blended his granduncle’s stories about his Shanghai police work, years of scholarly research, and his own experiences of the city.

    But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhe