The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

A First Course in Abstract Algebra


John B. Fraleigh - 1967
    Focused on groups, rings and fields, this text gives students a firm foundation for more specialized work by emphasizing an understanding of the nature of algebraic structures. KEY TOPICS: Sets and Relations; GROUPS AND SUBGROUPS; Introduction and Examples; Binary Operations; Isomorphic Binary Structures; Groups; Subgroups; Cyclic Groups; Generators and Cayley Digraphs; PERMUTATIONS, COSETS, AND DIRECT PRODUCTS; Groups of Permutations; Orbits, Cycles, and the Alternating Groups; Cosets and the Theorem of Lagrange; Direct Products and Finitely Generated Abelian Groups; Plane Isometries; HOMOMORPHISMS AND FACTOR GROUPS; Homomorphisms; Factor Groups; Factor-Group Computations and Simple Groups; Group Action on a Set; Applications of G-Sets to Counting; RINGS AND FIELDS; Rings and Fields; Integral Domains; Fermat's and Euler's Theorems; The Field of Quotients of an Integral Domain; Rings of Polynomials; Factorization of Polynomials over a Field; Noncommutative Examples; Ordered Rings and Fields; IDEALS AND FACTOR RINGS; Homomorphisms and Factor Rings; Prime and Maximal Ideas; Gr�bner Bases for Ideals; EXTENSION FIELDS; Introduction to Extension Fields; Vector Spaces; Algebraic Extensions; Geometric Constructions; Finite Fields; ADVANCED GROUP THEORY; Isomorphism Theorems; Series of Groups; Sylow Theorems; Applications of the Sylow Theory; Free Abelian Groups; Free Groups; Group Presentations; GROUPS IN TOPOLOGY; Simplicial Complexes and Homology Groups; Computations of Homology Groups; More Homology Computations and Applications; Homological Algebra; Factorization; Unique Factorization Domains; Euclidean Domains; Gaussian Integers and Multiplicative Norms; AUTOMORPHISMS AND GALOIS THEORY; Automorphisms of Fields; The Isomorphism Extension Theorem; Splitting Fields; Separable Extensions; Totally Inseparable Extensions; Galois Theory; Illustrations of Galois Theory; Cyclotomic Extensions; Insolvability of the Quintic; Matrix Algebra MARKET: For all readers interested in abstract algebra.

Warfighting


U.S. Department of the Navy - 2012
    Every officer should read and reread this text, to understand it, and to take its message to heart. Warfighting has stimulated discussion and debate from classrooms to wardooms, training areas to combat zones. The philosophy contained in this publication has influenced our approach to every task we have undertaken.

UFOs & Aliens: UFO Secrets - Area 51, Alien & UFO Encounters, Alien Civilizations & New World Order (Extraterrestrial, Alien Abduction, Conspiracy Theories, ... History, Alien Technology, Alien Races)


Alex Monaldo - 2015
    You’ll also discover what Area 51 is — and why “ufologists” are so fascinated with this secretive facility. You’ll also learn about the portrayal of aliens in pop culture, the ancient spiritual connections between religion and aliens, and unanswered questions about alien hieroglyphics on Mars! With It’s Special “Textbook” Formatting and Exercises, This Book Ensures You Understand All of This Essential Knowledge! In UFOs and Aliens, you’ll find out about alien encounters, abductions, and UFO Sightings. This book also describes crop circles and other unexplained phenomena that may be evidence of visitors from other worlds! You’ll discover what the New World Order is, whether alien civilizations are good or bad, and whether an alien invasion is imminent! You’ll even learn how “ancient aliens” may have facilitated or accelerated human development! Hurry! Download this Expanded Second Edition of UFOs and Aliens: UFO Secrets (& Conspiracies) – Area 51, Alien & UFO Encounters, Alien Civilizations & the New World Order (Conspiracy) right away! Just scroll to the top of the page and select the Buy Button. Download Your Copy TODAY!

Introductory Astronomy and Astrophysics


Michael Zeilik - 1987
    It has an algebra and trigonometry prerequisite, but calculus is preferred.

Einstein's Theory of Relativity


Max Born - 1962
    This is such a book. Max Born is a Nobel Laureate (1955) and one of the world's great physicists: in this book he analyzes and interprets the theory of Einsteinian relativity. The result is undoubtedly the most lucid and insightful of all the books that have been written to explain the revolutionary theory that marked the end of the classical and the beginning of the modern era of physics.The author follows a quasi-historical method of presentation. The book begins with a review of the classical physics, covering such topics as origins of space and time measurements, geometric axioms, Ptolemaic and Copernican astronomy, concepts of equilibrium and force, laws of motion, inertia, mass, momentum and energy, Newtonian world system (absolute space and absolute time, gravitation, celestial mechanics, centrifugal forces, and absolute space), laws of optics (the corpuscular and undulatory theories, speed of light, wave theory, Doppler effect, convection of light by matter), electrodynamics (including magnetic induction, electromagnetic theory of light, electromagnetic ether, electromagnetic laws of moving bodies, electromagnetic mass, and the contraction hypothesis). Born then takes up his exposition of Einstein's special and general theories of relativity, discussing the concept of simultaneity, kinematics, Einstein's mechanics and dynamics, relativity of arbitrary motions, the principle of equivalence, the geometry of curved surfaces, and the space-time continuum, among other topics. Born then points out some predictions of the theory of relativity and its implications for cosmology, and indicates what is being sought in the unified field theory.This account steers a middle course between vague popularizations and complex scientific presentations. This is a careful discussion of principles stated in thoroughly acceptable scientific form, yet in a manner that makes it possible for the reader who has no scientific training to understand it. Only high school algebra has been used in explaining the nature of classical physics and relativity, and simple experiments and diagrams are used to illustrate each step. The layman and the beginning student in physics will find this an immensely valuable and usable introduction to relativity. This Dover 1962 edition was greatly revised and enlarged by Dr. Born.

A Student's Guide to Maxwell's Equations


Daniel Fleisch - 2007
    In this guide for students, each equation is the subject of an entire chapter, with detailed, plain-language explanations of the physical meaning of each symbol in the equation, for both the integral and differential forms. The final chapter shows how Maxwell's equations may be combined to produce the wave equation, the basis for the electromagnetic theory of light. This book is a wonderful resource for undergraduate and graduate courses in electromagnetism and electromagnetics. A website hosted by the author at www.cambridge.org/9780521701471 contains interactive solutions to every problem in the text as well as audio podcasts to walk students through each chapter.

Mathematics of Classical and Quantum Physics


Frederick W. Byron Jr. - 1969
    Organized around the central concept of a vector space, the book includes numerous physical applications in the body of the text as well as many problems of a physical nature. It is also one of the purposes of this book to introduce the physicist to the language and style of mathematics as well as the content of those particular subjects with contemporary relevance in physics.Chapters 1 and 2 are devoted to the mathematics of classical physics. Chapters 3, 4 and 5 — the backbone of the book — cover the theory of vector spaces. Chapter 6 covers analytic function theory. In chapters 7, 8, and 9 the authors take up several important techniques of theoretical physics — the Green's function method of solving differential and partial differential equations, and the theory of integral equations. Chapter 10 introduces the theory of groups. The authors have included a large selection of problems at the end of each chapter, some illustrating or extending mathematical points, others stressing physical application of techniques developed in the text.Essentially self-contained, the book assumes only the standard undergraduate preparation in physics and mathematics, i.e. intermediate mechanics, electricity and magnetism, introductory quantum mechanics, advanced calculus and differential equations. The text may be easily adapted for a one-semester course at the graduate or advanced undergraduate level.

Origami Design Secrets: Mathematical Methods for an Ancient Art


Robert J. Lang - 2003
    Lang, one of the worlds foremost origami artists and scientists, presents the never-before-described mathematical and geometric principles that allow anyone to design original origami, something once restricted to an elite few. From the theoretical underpinnings to detailed step-by-step folding sequences, this book takes a modern look at the centuries-old art of origami.

King's Gambit: A Son, a Father, and the World's Most Dangerous Game


Paul Hoffman - 2007
    . . until the pressures of competition drove him to the brink of madness. In King's Gambit, he interweaves a gripping overview of the history of the game and an in-depth look at the state of modern chess into the story of his own attempt to get his game back up to master level -- without losing his mind. It's also a father and son story, as Hoffman grapples with the bizarre legacy of his own dad, who haunts Hoffman's game and life.

Can We Talk to God


Ernest Shurtleff Holmes - 1992
    The excessive materialism of the late 20th century has proven an inadequate substitute for God. As we have acquired more things, we have developed an ever-growing emptiness. Even the popular media today are telling us there is a great hunger for the inner peace that comes from prayerful communion with a higher power. "Can We Talk to God?" offers readers a framework for prayer that is compatible with traditional religion, yet moves beyond it in the recognition of a divine presence within each person. This book sets forth the teaching of Ernest Holmes, called Science of Mind, which is a synthesis of the greatest ideas of religion, science and philosophy. Originally published in 1934 as The Ebell Lectures on Spiritual Science, it is as fresh and profound today as it was then, offering readers answers to such important questions as: What is the nature of God? What is our relationship to God? How do we communicate with God? What is the secret of spiritual power? Where is humanity headed? How can a prayer be used to help ourselves and others?Many readers wonder, Can I talk to God? This beautiful book answers with a resounding YES!, and shows readers the way. The method of prayer it teaches will open the door to healthier, happier living.

Understanding Philosophy of Science


James Ladyman - 2001
    Without scientific theory, these developments would not have been possible.In this exceptionally clear and engaging introduction to philosophy of science, James Ladyman explores the philosophical questions that arise when we reflect on the nature of the scientific method and the knowledge it produces. He discusses whether fundamental philosophical questions about knowledge and reality might be answered by science, and considers in detail the debate between realists and antirealists about the extent of scientific knowledge. Along the way, central topics in philosophy of science, such as the demarcation of science from non-science, induction, confirmation and falsification, the relationship between theory and observation and relativism are all addressed. Important and complex current debates over underdetermination, inference to the best explaination and the implications of radical theory change are clarified and clearly explained for those new to the subject.

Philosophy of Logic


Willard Van Orman Quine - 1970
    V. Quine presents logic as the product of two factors, truth and grammar--but argues against the doctrine that the logical truths are true because of grammar or language. Rather, in presenting a general theory of grammar and discussing the boundaries and possible extensions of logic, Quine argues that logic is not a mere matter of words.

Powering the Future


Robert B. Laughlin - 2011
    Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground--either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water, and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.The Predictable: Fossil fuels will run out. The present flow of crude oil out of the ground equals in one day the average flow of the Mississippi River past New Orleans in thirteen minutes. If you add the energy equivalents of gas and coal, it's thirty-six minutes. At the present rate of consumption, we'll be out of fossil fuels in two centuries' time. We always choose the cheapest gas. From the nineteenth-century consolidation of the oil business to the California energy crisis of 2000-2001, the energy business has shown, time and again, how low prices dominate market share. Market forces--not green technology--will be the driver of energy innovation in the next 200 years. The laws of physics remain fixed. Energy will still be conserved, degrade entropically with use, and have to be disposed of as waste heat into outer space. How much energy a fuel can pack away in a given space is fixed by quantum mechanics--and if we want to keep flying jet planes, we will need carbon-based fuels. The Potential: Animal waste. If dried and burned, the world's agricultural manure would supply about one-third as much energy as all the coal we presently consume. Trash. The United States disposes of 88 million tons of carbon in its trash per year. While the incineration of waste trash is not enough to contribute meaningfully to the global demand for energy, it will constrain fuel prices by providing a cheap supply of carbon. Solar energy. The power used to light all the cities around the world is only one-millionth of the total power of sunlight pouring down on earth's daytime side. And the amount of hydropump storage required to store the world's daily electrical surge is equal to only eight times the volume of Lake Mead. PRAISE FOR ROBERT B. LAUGHLIN -Perhaps the most brilliant theoretical physicist since Richard Feynman---George Chapline, Lawrence Livermore National Laboratory -Powerful but controversial.--- Financial Times -[Laughlin's] company ... is inspirational.- --New Scientist

The Star Builders: Nuclear Fusion and the Race to Power the Planet


Arthur Turrell - 2021
    The ability to duplicate that process in a lab, once thought impossible, may now be closer than we think. Today, teams of scientists around the world are being assembled by the boldest entrepreneurs, big business, and governments to solve what is the most difficult technological challenge humanity has ever faced: building the equivalent of a star on earth. If their plans to capture star power are successful, they will unlock thousands, potentially millions, of years of clean, carbon-free energy. Not only would controlled nuclear fusion help solve the climate crisis, it could also make other highly desired technological ambitions possible—like journeying to the stars. Given the rising alarm over deterioration of the environment, and the strides being made in laser and magnetic field technology, powerful momentum is gathering behind fusion and the possibilities it offers. In The Star Builders, award-winning young plasma physicist Arthur Turrell “offers an optimistic outlook for the future of fusion power and is adamant about the need to invest in it” (The New York Times). Turrell describes fascinating star machines with ten times as many parts as the NASA Space Shuttle, and structures that extend over 400 acres in an accessible and entertaining account, spotlighting the individuals, firms, and institutions racing for the finish line: science-minded entrepreneurs like Jeff Bezos and Peter Thiel, companies like Goldman Sachs and Google, universities like Oxford and MIT, and virtually every rich nation. It’s an exciting and game-changing international quest that will make all of us winners.