For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

    In the book that Runner's World magazine called "the best training book," premier running coach Jack Daniels provides you with his proven VDOT formula to guide you through training at exactly the right intensity to become a faster, stronger runner.Choose from the red, white, blue, and gold programs to get into shape, target a race program, or regain conditioning after a layoff or injury. Race competitively with programs for 800 meters, 1500 meters to 3000 meters, cross country races, 5K to 15K, and half-marathon up to the marathon. Each program incorporates the right mix of the five training intensities to help you build endurance, strength, and speed, and Daniels' intensity point system makes it easy to track the time you spend at each level.The formula can be customized to your current fitness level and the number of weeks you have available for training, and it provides the perfect solution for short training seasons. Get the results you're seeking every time you lace up your shoes for a training run or race with the workouts and programs detailed in Daniels' Running Formula.

    Kelly Starrett, author of the bestseller Becoming a Supple Leopard: The Ultimate Guide to Resolving Pain, Preventing Injury, and Optimizing Athletic Performance, has focused his revolutionary movement and mobility philosophy on the injury-plagued world of running.Despite the promises of the growing minimalist-shoe industry and a rush of new ideas on how to transform running technique, more than three out of four runners suffer at least one injury per year. Although we may indeed be “Born to Run,” life in the modern world has trashed and undercut dedicated runners wishing to transform their running. The harsh effects of too much sitting and too much time wearing the wrong shoes has left us shackled to lower back problems, chronic knee injuries, and debilitating foot pain.In this book, you will learn the 12 standards that will prepare your body for a lifetime of top-performance running. You won’t just be prepared to run in a minimalist shoe–you’ll be Ready to Run, period.In Ready to Run, you will learn:• The 12 performance standards you must work toward and develop on an ongoing basis.• How to tap into all of your running potential and access a fountain of youth for lifelong running.• How to turn your weaknesses into strengths.• How to prevent chronic overuse injuries by building powerful injury-prevention habits into your day.• How to prepare your body for the demands of changing your running shoes and running technique.• How to treat pain and swelling with cutting-edge modalities and accelerate your recovery.• How to equip your home mobility gym.• A set of mobility exercises for restoring optimal function and range of motion to your joints and tissues.• How to run faster, run farther, and run better.

     How many of us really understand that every moment counts, and that physical strength and confidence enable our mind and spirit to make the most of our lives?  Ryan Ferguson does.  He survived nearly a decade behind bars for a murder he did not commit. An innocent collegian imprisoned at nineteen, Ferguson’s disbelief turned to resolve after his father told him: “Son, do whatever you can to get stronger, faster, and smarter.  This is now your number one priority.”In his darkest hour, even after countless appeals and disappointment, in a place that threatened physical violence, malnutrition, and offered almost no medical aid, Ferguson knew his physical health was paramount. In this startlingly elegant, authentic, and inspiring guide, Ferguson shares his simple, universally attainable recipe for health and power.

    Nothing’s changing; you’re not getting stronger or leaner or feeling better, and, heck, maybe you’ll just take a layoff and see what happens.You know what happens. That two-week layoff lasts a year, that’s what happens!Now consider this: Traffic was light and you’re fifteen minutes early for your dental cleaning appointment. You flip open your tablet and bring up your new copy of Before We Go. By the time the dental tech calls you, you’ve read two article chapters and are amped to get to the gym. Your mind is racing through the appointment, and it’s all you can do to stay in that squeaky lounge chair.You get to the gym an hour later and sail through the best workout you’ve had in months, maybe years.That’s what this book can do for you.“I go through one chapter at a time, slowly, and let it percolate.” ~ TC Luoma, Editor-in-Chief, T NationDan John’s Before We Go will spur your training to that exciting level you love. Following the pattern set by his earlier book Never Let Go (230 reviews averaging five stars, still in the top 30 weight training books after five years on Kindle), Before We Go is the second compilation of Dan’s best articles previously published online.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    Finally, runners at all levels can improve their race times while training less, with the revolutionary Furman Institute of Running and Scientific Training (FIRST) program.Hailed by the Wall Street Journal and featured twice in six months in cover stories in Runner's World magazine, FIRST's unique training philosophy makes running easier and more accessible, limits overtraining and burnout, and substantially cuts the risk of injury, while producing faster race times.The key feature is the "3 plus 2" program, which each week consists of:-3 quality runs, including track repeats, the tempo run, and the long run, which are designed to work together to improve endurance, lactate-threshold running pace, and leg speed-2 aerobic cross-training workouts, such as swimming, rowing, or pedaling a stationary bike, which are designed to improve endurance while helping to avoid burnoutWith detailed training plans for 5K, 10K, half marathon, and marathon, plus tips for goal-setting, rest, recovery, injury rehab and prevention, strength training, and nutrition, this program will change the way runners think about and train for competitive races.Amby Burfoot, Runner's World executive editor and Boston Marathon winner, calls the FIRST training program "the most detailed, well-organized, and scientific training program for runners that I have ever seen."

    Finally here's a cookbook for runners that shows fat is essential for flavor and performance and that counting calories, obsessing over protein, and restrictive dieting does more harm than good.Packed with more than 100 recipes for every part of your day, mind-blowing nutritional wisdom, and inspiring stories from two fitness-crazed women that became fast friends over 15 years ago, Run Fast Eat Slow has all the bases covered. You'll find no shortage of delicious meals, satisfying snacks, thirst-quenching drinks, and wholesome treats. Fan favorites include Can't Beet Me Smoothie, Arugula Cashew Pesto, High-Altitude Bison Meatballs, Superhero Muffins, Kale Radicchio Salad with Farro, and Double Chocolate Teff Cookies.

    Bompa revolutionized western training methods when he introduced his groundbreaking theory of periodization in Romania in 1963. Today, periodization is the basis of every serious athlete's training.Periodization is a scientifically based method for structuring short- and long-term training plans. Grounded in current research on exercise physiology, athletic psychology, and training methodology, periodization varies the intensity and volume of training to optimize the body's ability to recover and rebuild. This results in better performance and less risk of injury."Periodization: Theory and Methodology of Training, Fourth Edition" presents Bompa's latest refinements to the theory he developed. Formerly titled "Theory and Methodology of Training, " this long-standing classic has been translated into nine languages and has come to be regarded as the definitive reference on training theory. Now in its fourth edition, it's even better organized, easier to read, and more up-to-date than before.No other book discusses planning and periodization in such detail or with so many specific, practical examples from a variety of sports. Periodization clearly describes-the underlying principles of effective training;-the objectives and components of an effective, comprehensive, long-term training program;-proven strategies for optimal peaking; and-how to train for better motor ability, working capacity, skill effectiveness, and psychological adaptability.Learn how to train for maximum gains with insights from the man who pioneered the concept of periodization. With Bompa's Periodization, you'll build stronger, faster, more durable athletes for better performance.

    The Body-for-LIFE 12-week journey has changed the lives of millions. What makes it so successful?It's Simple. It Works.All it takes:12 weeks4 hours of exercise per week6 small, balanced, and nutritious meals per day—never be hungry againNow, Body-for-LIFE Champions and Challengers share how they created new and better lives for themselves, simply by following these three rules:1. Know your reasons for changing (Chapter 2)2. Write them down (Chapter 3)3. Get started (Chapter 4)You do have the power to change your body, your mind, your life.Read how men and women become Champions as you follow the 12-week story of two Body-for-LIFE Challengers. Mark Unger, a major in the U.S. Marine Corps, and Alexa Adair, a college student, share their personal Journeys of Transformation—from their Decisive Moments, to Starting the Challenge, Week 12, and a year later. Week by week, they chronicle the excitement, the tough moments, and the life-transforming experience of finishing their own personal Challenges.Science Shows Body-for-LIFE WorksFor more than 10 years, millions of people have proven with their real-life transformations that Body-for-LIFE works. Now science shows it works, too! In a clinical study of overweight men and women, the people who followed Body-for-LIFE:Lost approximately twice as much body and belly fat as the control group and moderate exercise higher-carb groupDecreased body fat by 21 percent on averageDecreased body weight by 11 pounds on averageDecreased belly fat by 26 percent on averageChampions Body-for-LIFE is for everyone—whether you're starting your first Body-for-LIFE Challenge or your fourth.

    'Running Well' shows runners how to minimise the risks of injury and other problems by showing the difference between training and straining, avoiding overtraining, varying speed and distance, keeping the running muscles strong and supple and honing technique.

    You will learn and understand the effects total calories, types of calories and exercise exert on body fat loss and body fat inhibition. The author covers 8 important topics in 11 chapters. The topics include: *Physiology of Weight Loss *Calories *Carbohydrates, Protein and Fat *Fat Storing Foods *Hormones *Drugs *Diets *Exercise

    Dixon details the four pillars of performance that form the foundation of his highly successful purplepatch fitness program, showing triathletes of all abilities how they can become well-built triathletes and perform better year after year. The Well-Built Triathlete does not focus narrowly on workouts and training, but instead gives equal weight to training and workouts, recovery and rest, workout and daily nutrition, and functional strength and mobility. Dixon considers the demands of career and family to prepare athletes to achieve their goals through a realistic, practical ecosystem of stress and recovery. The Well-Built Triathlete is Dixon’s guide to every aspect of triathlon performance. Chapters on swimming, cycling, and running explain the most effective ways to train for each. His pragmatic approach to stretching, recovery, and effective strength training shows athletes where they can recover valuable time. A purplepatch section shows how triathletes can achieve long streaks of high performance. Dixon’s whole-athlete approach to triathlon will help triathletes become greater than the sum of their workouts. By becoming better all-around athletes, well-built triathletes will train and race faster than ever.

    This program integrates a lifetime of in the trenches experience, coupled with years of extensive research.Don't expect a picture book filled with secret exercises or bogus promises. There is nothing new under the sun. This 250 page manual will outline a complete system, from A to Z, covering all aspects of physical training.The philosophy behind this program is simple. If it works, we will use it. This program is not limited to one training style (ex. bodyweight exercise vs. weight training). This manual incorporates the best of both worlds.A sample 50 day routine is provided which applies the principles detailed throughout the manual. Topics Include: Dumbbell training for power and strength Advanced bodyweight exercises Isometrics Weighted and bodyweight core movements Low budget options for homemade training equipment Heavy bag drills for enhanced punching power Conditioning drills to enhance each energy system An analysis of periodization for combat athletes Research from world renowned sports scientists Commonly neglected areas such as the hands and neck A 50 day training program And much, much more... Infinite Intensity will enable the athlete to optimize strength and endurance based on the unique needs of the individual. This program will teach you how and why to incorporate strength training and conditioning, without allowing one objective to interfere with another.

    Hansons Marathon Method tosses out mega-long runs and high-mileage weekends--two old-fashioned running traditions that often injure and discourage runners. Runners using the Hansons method will gradually build up to the moderate-high mileage required for marathon success, spreading those miles more sensibly throughout the week. Running easy days mixed with precisely paced speed, strength, and tempo workouts, runners will steel their bodies and minds to run the hardest final miles of the marathon--and finish strong. In this new second edition, the Hansons program welcomes newer runners with a new Just Finish program featuring a simple schedule of easier running and lower mileage. The Just Finish program sets up first-time marathoners for an enjoyable marathon and a lifetime of strong, healthy running. Hansons Marathon Method will prepare you for your best marathon: Sensible weekly mileage based on science, not outdated traditions Effective Hansons speed, strength, and tempo workouts paced to achieve your goal Crucial nutrition and hydration guidelines to run strong for the whole race A smart and simple Just Finish program for new runners and marathon first-timers Detailed training schedules for experienced and advanced marathoners This revised second edition answers frequently asked questions, shows how to integrate flexibility and strength work into your training week, and shares the most effective recovery methods. Using the Hansons' innovative approach, you will mold real marathon muscles, train your body to avoid the wall, and finish strong. Hansons Marathon Method lays out the smartest marathon training program available from one of the most accomplished running groups in the world. Using their innovative approach, runners will mold real marathon muscles, train their body to never hit the wall, and prepare to run their fastest marathon."You might expect a training program devised by the Hanson brothers to be a little different than the usual rehashing of principles and schedules. Given the success of athletes from the Hansons-Brooks Distance Project, you wouldn't be surprised if it was effective, too." -- Runner's World