The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.

    The average female golfer's handicap was 29. Today, the average American male golfer's handicap is 16.2 and the average female golfer's is 29. American golfers have not gotten any better. World-renowned performance consultant and sports psychologist Dr. Bob Rotella now offers "The Golf of Your Dreams" for the golfer who is determined to get better but hasn't figured out how to go about it. Dr. Rotella's program is based on strategies found to be successful with tour players such as Tom Kite, Brad Faxon, Pat Bradley, and Davis Love III. Dr. Rotella knows that if you want to play your best golf ever, you must admit to yourself that you want to be good and that you have the necessary talent to play well. But that's not all. You must commit yourself to a process that will improve your game. In "The Golf of Your Dreams," Dr. Rotella provides tips on how to: Choose the right teaching professional Communicate your dreams and goals to your teacher Get your teacher to teach you as a student serious about improving Break old habits and develop new ones Practice efficiently and effectively so you can take your learning from the practice area to the golf course "The Golf of Your Dreams" will make you keenly aware of what you have to do in order to play the kind of golf you've always sensed you were capable of playing.

    With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

    From puppyhood to old age, this book provides an in-depth guide to raising your labrador, making for a contented owner and a happy dog.Pippa Mattinson is in touch with over 300,000 dog owners every month through her website www.thelabradoresite.com and online forum www.thelabradorforum.com and knows exactly what labrador owners want. Founder of The Gundog Trust, her first two books Total Recall and The Happy Puppy Handbook have won praise from many happy dog owners.

    Winning gold in consecutive Olympic Games has only strengthened this need and desire.Over the last 4 years Alistair has been on a journey to learn from the best, talking to elite figures across multiple sports as well as leading thinkers and scientists, to understand what enabled these remarkable individuals to rise to the very top, and to push the limits of human capability in their relentless pursuit of perfection.Alistair uses these fascinating interviews, along with extensive research, to explore a range of sports and environments – athletics, cycling, football, rugby, horseracing, hockey, cricket, golf, motor racing, snooker, swimming and ultra-running – to reveal how talent alone is never enough and how hard work, pain, pressure, stress, risk, focus, sacrifice, innovation, reinvention, passion, ruthlessness, luck, failure and even a lockdown can all play a crucial part in honing a winning mentality and achieving sustained success.

    King, and Howlin' Wolf; the multicolored psychedelic hallucinations promoting the Grateful Dead, Dylan, and the Doors; the deliciously tasteless art for the Sex Pistols, Crime, and the Clash. From the Red Dog Saloon in San Francisco, where the psychedelic scene started, to CBGB, New York's punk Mecca, and beyond. 1,500 images searched out world-wide from clubs, attics, and bedrooms—as well as more formal collections—are reproduced in their original blazing colors. Replete with firsthand history—including exclusive interviews with scores of insiders, poster artists, musicians, and promoters—this is the ultimate high for the rock music fan, required reading for the poster collector, a treasure trove for the graphic artist, and a riotous feast for anyone who digs pop culture.

    But it hasn’t always been a smooth ride. In this informative memoir and guide Kate Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with “copycats,” and when to consider working for free. Kate Moross also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly coloured style, this book is filled with dozens of examples of her work for companies such as Google, Adidas, and Nokia, as well as musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with enormously helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.

    The Playbook not only takes the reader well beyond the basic ground rules of deliberate creation, as laid out in Excuse Me, but also does so in a uniquely entertaining manner.However, don't be fooled by the goofy, upbeat graphics. Whether The Playbook is to be used by groups or individuals, its overall content is designed to gently awaken and enhance the great Master in us all.While The Playbook holds within its unusual pages many more ideas and techniques than presented in Excuse Me, Your Life Is Waiting, it also holds a myriad of keys to enhance one's spiritual path, should any awakening soul be so inclined to accept them.

    They consider the problems posed by a wide range of projects—selection of a book’s size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations.As omnipresent as books are, few readers are aware of the “invisible” craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn’t to create something different or pretty or clever but to discover how to best serve the author’s words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.

    Though best known for their furniture, the husband and wife team were also forerunners in architecture, textile design, photography, and film.The Eames work defined anew, multifunctional modernity, exemplary for its integration of craft and design, as well as for the use of modern materials, notablyplywood and plastics.The Eames Lounge Chair Wood, designed with molded plywood technology, became a defining furniture piece of the twentieth century, while the couple s contribution to theCase Study Housesproject not only made inventive use of industrial materials but also developed anadaptable floor plan of multipurpose spaceswhich would become ahallmark of postwar modern architecture.From the couple s earliest furniture experiments to their seminal short filmPowers of Ten, this book covers all the aspects of the illustrious Eames repertoire and itsrevolutionary impact on middle-class American living. About the Series: Each book in TASCHEN s Basic Architecture Series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans) "

    King of the whittlers.' Sunday Telegraph Barn The Spoon, as he’s affectionately known is a rare master craftsman in the art of spoon carving. In this book he generously shares his extraordinary skill, gentle philosophy and his life’s work – designing and carving beautiful spoons that are both a joy to use and hold.The simple, ordinary spoon is part of our everyday lives, intimately entwined with the acts of eating and socialising, from stirring our first cup of coffee to scraping the last bit of pudding from the bowl. And who doesn't like to spoon in bed? Barn’s spoons will take you on a journey into the new wood culture, from understanding the relationship between wood, the raw material and its majestic origins in our trees and woodland, to the workshop and the axe block, and into your own kitchen. Barn will show you how to use the axe and knife, from how they should feel in your hand to honing the perfect edge when carving your own spoons. Featuring sixteen unique designs in the four main categories of spoon – eating, serving, cooking and measuring spoons, Barn takes you through the nuances of their making, how each design is informed by its function at the table or in the kitchen, and the key skills you will learn – such as creating octagonal handles, manipulating grain patterns and mastering bent branches. Beautiful photography will inspire and act as a blue-print to help perfect your technique.

    Introducing students to a variety of established theories of art, he presents the traditional sets of criteria of Realism, Expressionism, and Formalism, which are in turn updated by recent sources of Poststructuralism. Barrett applies each of these theories to challenging works of contemporary art, pointing out the strengths and weaknesses of each mode of interpretation. He encourages students to consider many criteria when evaluating an artwork, to critically examine judgments made by others, and to make informed judgments of their own. Ideal for courses in aesthetics, art theory, art criticism, and the philosophy of art, Why Is That Art? is organized chronologically according to the history of aesthetics. It features sixty-seven illustrations (twenty-six in a full-color insert), discusses a wide range of American and European artists, and includes an exceptional overview of postmodern pluralism. This unique book will provide students with a newfound appreciation for contemporary art, scholarship, and reasoned argumentation, giving them the confidence to join the fascinating discourse on contemporary art.

    The Body-for-LIFE 12-week journey has changed the lives of millions. What makes it so successful?It's Simple. It Works.All it takes:12 weeks4 hours of exercise per week6 small, balanced, and nutritious meals per day—never be hungry againNow, Body-for-LIFE Champions and Challengers share how they created new and better lives for themselves, simply by following these three rules:1. Know your reasons for changing (Chapter 2)2. Write them down (Chapter 3)3. Get started (Chapter 4)You do have the power to change your body, your mind, your life.Read how men and women become Champions as you follow the 12-week story of two Body-for-LIFE Challengers. Mark Unger, a major in the U.S. Marine Corps, and Alexa Adair, a college student, share their personal Journeys of Transformation—from their Decisive Moments, to Starting the Challenge, Week 12, and a year later. Week by week, they chronicle the excitement, the tough moments, and the life-transforming experience of finishing their own personal Challenges.Science Shows Body-for-LIFE WorksFor more than 10 years, millions of people have proven with their real-life transformations that Body-for-LIFE works. Now science shows it works, too! In a clinical study of overweight men and women, the people who followed Body-for-LIFE:Lost approximately twice as much body and belly fat as the control group and moderate exercise higher-carb groupDecreased body fat by 21 percent on averageDecreased body weight by 11 pounds on averageDecreased belly fat by 26 percent on averageChampions Body-for-LIFE is for everyone—whether you're starting your first Body-for-LIFE Challenge or your fourth.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    Woodworkers of any skill level will benefit from more than 1,300 crisp and detailed drawings that explain classic solutions to age-old problems, such as hanging a drawer, attaching a tabletop, and pegging a mortise. Covering hundreds of pieces of furniture, including kitchen cabinets, dining tables, desks, bookcases, and chests, readers will unlock the mysteries of legs, moldings, separate braces, and dozens of other subassemblies.