Principles of Marketing : A South Asian Perspective
Philip Kotler - 2010
The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.
Control Systems: Engineering
I.J. Nagrath - 1975
It emphasizes the interdisciplinary nature of the subject and examples have been drawn from various engineering disciplines to illustrate the basic system concepts. In particular, the book deals with the modeling of practical systems involving various hardware. Time and frequency domain techniques of the analysis and design of control systems have been discussed at length. Consisting of 16 chapters, this new edition has been improved by the addition of numerous real-world examples, and by the inclusion of PID controller design, a comparison table of long/lead compensators, industrial OPAMP compensating networks and a design example using root-locus technique."Control Systems Engineering 5e" is an outstanding text book which can be used at advanced undergraduate or post graduate level on diverse courses within the broad scope of engineering and will be a valued addition to any engineering library.
Hacking: The Art of Exploitation
Jon Erickson - 2003
This book explains the technical aspects of hacking, including stack based overflows, heap based overflows, string exploits, return-into-libc, shellcode, and cryptographic attacks on 802.11b.
Study Package for NTSE Class X
McGraw-Hill Education - 2014
This latest edition has included an english language test to stage 2 of the examination - as opposed to the previous edition that only covered scholastic aptitude and mental ability in part one and part two.study package for ntse class x is meant to provide a comprehensive coverage of all the topics that are prescribed in the most recent format of the prestigious ntse exam. Based around the syllabi of classes 9 and 10, it has been carefully framed to optimize the studying patterns of aspiring students who wish to write the exam.the book covers the necessary topics in each stage of the exam and is divided into sections that individually address all of these. It thus helps stimulate a real-world test environment. Some of the topics covered include the verbal test, non-verbal test and the assignments given in sections a, b and c in stage one (mental ability). Also included in stage 2 (scholastic aptitude) are subjects like physics, chemistry, biology, history, geography, economics, mathematics, political science, and, recently included after last year's examination - the english language test portion as well.the book was published in the year 2014 by tata mcgrawhill publication and is available in paperback.
Pullela Gopi Chand: The World Beneath His Feat
Sanjay Sharma - 2011
1973, Indian badminton player.
Introduction to Algorithms
Thomas H. Cormen - 1989
Each chapter is relatively self-contained and can be used as a unit of study. The algorithms are described in English and in a pseudocode designed to be readable by anyone who has done a little programming. The explanations have been kept elementary without sacrificing depth of coverage or mathematical rigor.
The Art of Computer Programming, Volumes 1-3 Boxed Set
Donald Ervin Knuth - 1998
For the first time, these books are available as a boxed, three-volume set. The handsome slipcase makes this set an ideal gift for the recent computer science graduate or professional programmer. Offering a description of classical computer science, this multi-volume work is a useful resource in programming theory and practice for students, researchers, and practitioners alike. For programmers, it offers cookbook solutions to their day-to-day problems.
Advanced Computer Architecture: Parallelism, Scalability, Programmability
Kai Hwang - 1992
It deals with advanced computer architecture and parallel processing systems and techniques, providing an integrated study of computer hardware and software systems, and the material is suitable for use on courses found in computer science, computer engineering, or electrical engineering departments.
On Screen B2+ - Teacher's Book
Jenny Dooley
Key Features An integrated approach to the development of all four language skills. Notions and functions. Vocabulary presentation and practice. Variety of reading, listening and speaking tasks. Grammar presentation in context. Activities encouraging critical thinking as well as web research. Writing sections containing models and development of writing skills & Writing bank. Realistic pairwork and groupwork activities. Pronunciation and Intonation sections. Study Skills to help students become autonomous learners. Practical English sections preparing students to use the language in real-life situations. Culture sections & CLIL sections for each module. Language Review. Grammar Reference section. Interactive Whiteboard (IWB) Software. Interactive eBook. Writing Books that help students practise and improve their writing skills. Public Speaking / Presentation Skills booklets to help learners become effective communicators and competent public speakers.
Management [With Access Code]
Richard L. Daft - 1988
Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management.
Fluid Mechanics with Engineering Applications
E. John Finnemore - 1985
This book is for civil engineers that teach fluid mechanics both within their discipline and as a service course to mechanical engineering students. As with all previous editions this 10th edition is extraordinarily accurate, and its coverage of open channel flow and transport is superior. There is a broader coverage of all topics in this edition of Fluid Mechanics with Engineering Applications. Furthermore, this edition has numerous computer-related problems that can be solved in Matlab and Mathcad.