Sniper Bid


Rick Robinson - 2008
    Catapulted into the spotlight by witnessing a death on the baseball field, Thompson takes on the ‘ole boy club in this fast paced mystery of professional sports and political intrigue. Award winning author, Rick Robinson, hits a home run with his second novel. His first novel, The Maximum Contribution, was named Finalist for Best Political Fiction in the 2008 Next Generation Indie Book Awards. Robinson fans won’t be disappointed with this sequel!

MCSA/MCSE Self-Paced Training Kit (Exam 70-290): Managing and Maintaining a Microsoft Windows Server 2003 Environment


Dan Holme - 2003
    As you d expect, there s accurate, clearly written coverage of every exam objective (now including Service Pack 1): installation and configuration; user, group, and computer accounts; filesystems and backup/recovery; hardware, disk storage, and printers; Update Services and licensing; monitoring, and more. The content s been extensively revamped and more effectively focused on the exam s objectives. There s also a large Prepare for the Test section packed with questions, answers, testing skills, and suggested practices. You ll find more case studies, more troubleshooting scenarios, electronic practice testing in practically any form your heart desires, and (if you don t have Windows Server handy) a 120-day evaluation version. There s even a 15% discount coupon for your exam -- making this package an even more compelling proposition. Bill Camarda, from the June 2006 href="http://www.barnesandnoble.com/newslet... Only

Power Friending: Demystifying Social Media to Grow Your Business


Amber Mac - 2010
    I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

What Happens in Vegas Stays on YouTube


Erik Qualman - 2013
    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

Fundamentals of Human Resource Management


David A. DeCenzo - 2011
    The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

Global Brand Power


Barbara E. Kahn - 2013
    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Start a Freedom Business


Colin Wright - 2011
    Start a Freedom Business is a collection of practical tips and information by serial entrepreneur and full-time traveler, Colin Wright.This book is intended to help aspiring entrepreneurs build businesses that they can be proud of and profit from, while also avoiding the startup trap that many young business people fall prey to, which leads them to exchange a good portion of their lives (a very finite resource) for more money (something that can be earned without that horrible tradeoff).Chapters cover:What a Freedom Business is, how to start one, and why you would want to.The perspective shift that will allow you to reach your ideal lifestyle faster.Why work-life balance is not what you should be aiming for.How to focus on value instead of money, so you can reclaim more of both.The 'All or Nothing' principle.A vast array of basic business concepts.Coverage of many different Freedom Business models.Interviews with successful entrepreneurs who have build their businesses with personal freedoms and their ideal lifestyles in mind....and more!

True Friends


Margie Sastry - 2011
    The wise, like Nigrodha Kumar, cherish their companions. Pottik's selfless loyalty is rewarded by unexpected riches. On the other hand, for the selfish ingrate Shakha there awaits only a shameful loneliness. Rich or poor, ugly or handsome, powerful or helpless, a friend is one whom you can trust and for this luxury, you should repay your friend with respect and honor.

JOKES : Collection of Best Jokes and Funny Short Stories (Jokes, Best Jokes, Funny Jokes, Funny Short Stories, Funny Books, Collection of Jokes, Jokes For Adults)


Krisanta Bella - 2016
    Live well, laugh often, love much and share God's blessings. We all know that laughter is the best medicine, and this is true, Laughter is a powerful antidote to stress, pain, and conflict. Nothing works faster or more dependably to bring your mind and body back into balance than a good laugh. Humor lightens your burdens, inspires hopes, connects you to others, and keeps you grounded, focused, and alert. Read our collection of jokes and funny short stories. These jokes and funny stories are collected from different sources in the Internet. Download our book now, and laugh out those stress away. Please note that this book is categorized under Jokes for Adults and may contain some offensive jokes and stories, and it is your discretion as a customer whether to share the jokes and stories with others.

Lily Tomlin: The Kindle Singles Interview (Kindle Single)


Tom Roston - 2015
    Of course, the 75-year-old actress and comedian has been turning out unforgettable roles for the better part of five decades, from Ernestine, the condescending telephone operator on “Laugh-In,” to Violet Newstead, the secretary in “9 to 5.” In this wide-ranging, intimate and often hilarious Kindle Singles Interview, Tomlin covers all aspects of her extraordinary life and career, turning a drab Manhattan hotel room into a one-woman show with tales of her childhood in Detroit, her early years in New York, and the origins of her classic characters.Tom Roston is a veteran journalist and author of two previous Kindle Singles Interviews, with Ted Allen and Ken Burns. Roston began his career at The Nation and Vanity Fair, before working at Premiere magazine as a senior editor. He is a frequent contributor to The New York Times and his book, I Lost It At The Video Store, a filmmakers' oral history, will be published by The Critical Press in September. He lives with his wife and their two daughters in New York City.Cover design by Adil Dara.

The B-58 Blunder: How the U.S. Abandoned its Best Strategic Bomber


George Holt Jr. - 2015
    This work is a case study on how the B-58 supersonic bomber came to a premature death in the U.S. military, largely because of infighting among military and civilian leaders, who failed to understand the value of this fantastic airplane. It was a technological marvel for its time and the very best pilots and navigators were chosen to fly this unique aircraft. At its maximum speed of 2.2 Mach (1,452 mph) it was 2½ times faster than the muzzle velocity of a .45 caliber bullet. It could fly faster and out turn must fighters of its day and was also capable of flying close to tree top level just below the speed of sound. It was nearly undetectable by enemy radars due to its speed and low radar cross section and was better at flying through heavy turbulence due to its solid delta wing design. It had a highly accurate navigation and bombing system. It had a capsule ejection system for the safety of the aircrew and was capable of getting airborne in only half the time required by other bombers. Told for the first time, this is the inside story that dispels the unproven myths surrounding the demise of the B-58 and why this magnificent airplane should have been saved. Its loss from the nuclear armory was a severe blow to our “Cold War” deterrence strength. The B-58 was a bomber that set the standard for fear in the heart of an enemy. Its loss was a strategic mistake. The author provides lessons learned and recommendations for military and civilian leaders, going forward, to hopefully prevent future blunders—like what happened to the B-58.

Content Everywhere: Strategy and Structure for Future-Ready Content


Sara Wachter-Boettcher - 2012
    As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders


Nicholas Hirshon - 2018
    Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

Tata Log


Harish Bhat - 2012
    TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.

Very Naughty Boys: The Amazing True Story of Handmade Films


Robert Sellers - 2003
    His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders’ story of what happened...