Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Jenna was diagnosed with pulmonary arterial hypertension, an extremely rare illness that, after a double lung transplant, ultimately led to her untimely death, four months before her 21st birthday.In this riveting and brutally honest memoir, in all its terrible truth, pain and beauty, Gabi Lowe shares her family’s extraordinary four-year battle to save Jenna’s life.Despite the tragic loss of Jenna, Get Me to 21 will leave the reader deeply inspired and reminded of the capabilities and depths of the human spirit. Embracing grit, resilience and never turning her back on the hope to save her daughter’s life, Gabi Lowe encourages us to believe that the ability to face darkness lives deep within us all.

     Annie Sloan is a paint legend and one of the world’s most popular experts in the field of decorative painting. In Color Recipes for Painted Furniture and more, Annie presents 40 new projects and ideas, showing you the easy way to update tired furniture and transform your home. Working with her own range of chalk paints, Annie shows how to mix colors and how to achieve certain looks. Whether your taste is for colorful boho chic or restrained Swedish hues, cozy and comforting rustic shades, a modern and contemporary approach, or an elegant French look, here you will find a project to suit you. Start off by mastering the simple art of colorwashing, and work your way up to transfer printing, gilding, stenciling, and glazing. There are even instructions for dyeing fabric using paint. As well as painting furniture, the projects range from a staircase painted in a rainbow of colors to stenciled walls, transforming floors with a coat of paint to dyeing linen curtains and even painting a vintage chandelier. Throughout the book, Annie offers expert tips, techniques, shortcuts, and guidance, showing you the easy way to create a stylish home.

    You'll get 18 patterns for making one-of-a-kind Irish knits, encapsulating projects for women's, children, and men's wardrobe pieces, and accessories like bags, blankets, and shawls. Plus, you'll get easy-to-follow instructions and guidance on how to construct and enhance your knitting experience to make for a more intuitively put-together knitted item.This all-new collection is exactly what today's knitter is looking for, and complemented by inspiring design and photography. If you're a knitter looking for innovative patterns, enhancements to your skill sets, and a chance to broaden your range of knitterly knowledge, Contemporary Irish Knits is for you. It features: contemporary Irish designs created using traditional techniques and stitch patterns implemented in new ways; a broad range of projects; guidance on working with different construction methods; and much more.Features an elegant design and 18 enjoyable-to-knit, one-of-a-kind patternsPatterns are just challenging enough to be fun to knitAll projects are thoughtfully designed for a beautiful finished projectWhether you're an intermediate or advanced knitter, Contemporary Irish Knits gives you the skills, projects, and know-how to create truly gorgeous knitted pieces that celebrate Ireland's living knitted tradition with a modern, contemporary twist.

    This book uniquely concentrates on creative techniques for the digital SLR photographer. Photography with Digital SLR and "SLR-like" cameras isn't exactly like conventional film SLR photography; nor is it exactly like digital photography with non-SLR cameras. DSLRs have special advantages, special features, and special problems that need to be addressed and embraced. In addition, users of these cameras tend to expect more from their photography and crave the kind of information that will let them wring every ounce of creativity out of their equipment. Anyone who has a Windows PC or Macintosh and a digital SLR camera will find advanced techniques in this book. Readers will cover various aspects of DSLRs including: why DSLRs work best for creative posing for group and individual portraits, using DSLRs to capture close-up scenes on the desktop using the digital camera's special capabilities, how to get great travel photos with a DSLR, and how to archive them when far from a computer.

    

    Once the girls step inside the elegant building - surrounded by luxurious dresses and beautiful accessories - the hardships of their own lives are temporarily forgotten. Serving a variety of curious customers, from glamorous gypsy queens to genuine royalty and stuffy academics to the city's fashionable elite, the store is a place where these young women can forge successful careers, under the ever-watchful eye of flamboyant owner Mr Heyworth. Set against the backdrop of the closing years of the Second World War, and moving into the 1950s, The Shop Girls perfectly captures the camaraderie and friendship of four ambitious young women working together in a store that offered them an escape from the drudgery of their wartime childhoods. Each of the girls' stories will be individually published from July 2014 in fortnightly serialised ebooks, leading up to the release of the complete edition (with bonus material) in September.

    They are 300 times more effective than an ordinary patrol... If we are going to have murderers and terrorists roaming the towns, then we have to have somebody who is able to go out and find them.” Contemporary press report Some think it stood for ‘Military Reconnaissance Force’, others ‘Mobile Reconnaissance Force’. Many people thought it didn’t exist at all and was made up, a figment of the press’s imagination. To the members of the group that was just fine. It added to the illusion, and the speculation about the unit’s name and mission only added to the uncertainty amongst their targets — terrorists — members of the Provisional Irish Republican Army, the IRA, the provos. For decades there has been argument in the media and amongst politicians about the possible existence and extent of a shoot-to-kill policy in Northern Ireland. MRF Shadow Troop confirms there was such an agenda in the early, chaotic days of British military intervention across the Irish Sea. Amongst the mountain of speculation there is little of any accuracy or authority relating to this period. Simon Cursey was recruited into the Military Reaction Force — the unit’s true name — in 1972. This book is his personal account of his time with the group and in it he reveals the truth about their operations — the briefings, missions, political wrangling, and government-sanctioned law-bending. With documents and photographs to corroborate all his revelations, MRF Shadow Troop is a fascinating, exciting but above all accurate historical text about the pioneers of counter-terrorism.

    Today, museums are staging exhibitions of encaustic art, workshops in the technique are thriving, and art collectors and dealers are assimilating encaustic art into their collections and galleries. The word encaustic is taken from the Greek and means “to burn in.” In the encaustic process, pigmented wax is applied and then fused to a surface with heat. The result is a broad range of surface effects and a luminous translucency that is unique to the encaustic medium. Encaustic Art is a complete resource for artists who wish to learn to create fine art with wax. It features step-by-step techniques with easy-to-understand instructions and detailed illustrations, stunning examples of encaustic works of art (including sculpture), along with practical advice and thoughtful aesthetic observations from more than 60 professional artists working in the encaustic medium.

    You will ALSO get FREE ACCESS to Kitty's Premium Image Gallery, which contains images of all the crafts featured in ALL of her books! The free access links are inside the book. From the Best Selling Arts & Crafts Writer, Kitty Moore, comes Sewing: Sewing For Beginners (5th Edition) - Quick & Easy Way To Learn How To Sew With 50 Patterns for Beginners! This book will teach you the beginners techniques to sewing, with quick and easy beginners instructions. Along with 50 beginners' patterns! If you want to learn how to sew, but can't seem to grasp the basics... If you want a new hobby and sewing interests you... Or if the idea of receiving a full list of sewing instructions and patterns appeals to you... THEN THIS BOOK IS FOR YOU! This book provides you with a step-by-step beginners sewing guide to help you get started with your new hobby. This is also my 5th Edition of the book - after months of feedback and editing, my team and I have produced the MOST EFFECTIVE & BEST-SELLING Beginners Sewing book on Amazon! Some of the information provided in this sewing guide include: Learning About Your Sewing Machine Learn Parts Of Your Machine The Power Switch The Spool Pin The Thread Guide The Bobbin Winder The Stitch Adjustment The Thread Take-Up Lever The Tension Dial The Needle Clamp Screw The Presser Foot The Presser Foot Lever The Needle Plate The Feed Dog The Bobbin Cover And Bobbin Release Setting Up your Machine Sewing With Your Machine Sewing A Straight Stitch Sewing A Seam Sewing A Sharp Corner Selecting A Pattern Measuring & Cutting Out Material Lets Start Sewing! Baby Blanket Gardening Apron Kitchen Towel Head Scarf Simple Contrasting Tablecloth Easy As Pie Coin Purse Silk Handkerchief Easiest Kitchen Curtain Well, what are you waiting for? Download YOUR copy TODAY! Tags: sewing, beginners sewing, sewing patterns, sewing for beginners, sewing for kids, needlepoint patterns, needlepoint stitches

    This lavish volume examines the Lady's history and phenomenal rise, her music and videos, and her unique look and chameleon-like nature. Chock-full of photos that capture Gaga from childhood through stardom, it also includes images of those who have influenced her style and an appraisal of her place in the pantheon of performance artists.Gaga is a must-have for the millions who love this very special performer and celebrity.

    Smart phones can make us look really dumb! Get this e-book and laugh your #@% off at what happens when you don't double-check before you hit send! Please Note: Some profanity, not for children!

    

    This excursion into the history of bizarre entertainments includes armless calligraphers, mathematical dogs, tightrope-walking fleas and assorted quacks, flimflammers and charlatans of spectacle.