The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains


Robert H. Lustig - 2017
    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Fresh Vegetable and Fruit Juices: What's Missing in Your Body?


Norman W. Walker - 1970
    Walker explains how the lack or deficiency of certain elements, such as vital organic minerals and salts, and consequently of vitamins, from our customary diet is the primary cause of nearly every sickness and disease. Following his recommendations to consume fresh vegetable and fruit juices, we can furnish our bodies with the enzymes needed for optimal health.

Honeybee Democracy


Thomas D. Seeley - 2010
    Every year, faced with the life-or-death problem of choosing and traveling to a new home, honeybees stake everything on a process that includes collective fact-finding, vigorous debate, and consensus building. In fact, as world-renowned animal behaviorist Thomas Seeley reveals, these incredible insects have much to teach us when it comes to collective wisdom and effective decision making. A remarkable and richly illustrated account of scientific discovery, Honeybee Democracy brings together, for the first time, decades of Seeley's pioneering research to tell the amazing story of house hunting and democratic debate among the honeybees.In the late spring and early summer, as a bee colony becomes overcrowded, a third of the hive stays behind and rears a new queen, while a swarm of thousands departs with the old queen to produce a daughter colony. Seeley describes how these bees evaluate potential nest sites, advertise their discoveries to one another, engage in open deliberation, choose a final site, and navigate together--as a swirling cloud of bees--to their new home. Seeley investigates how evolution has honed the decision-making methods of honeybees over millions of years, and he considers similarities between the ways that bee swarms and primate brains process information. He concludes that what works well for bees can also work well for people: any decision-making group should consist of individuals with shared interests and mutual respect, a leader's influence should be minimized, debate should be relied upon, diverse solutions should be sought, and the majority should be counted on for a dependable resolution.An impressive exploration of animal behavior, Honeybee Democracy shows that decision-making groups, whether honeybee or human, can be smarter than even the smartest individuals in them.

The Last Wolf


Jim Crumley - 2010
    Bringing to bear a lifetime's immersion in his native landscape and more than twenty years as a professional nature writer, Crumley questions much of the written evidence on the plight of the wolf in light of contemporary knowledge and considers the wolf in today's world, an examination that ranges from Highland Scotland to Devon and from Yellowstone in North America to Norway and Italy, as he pursues a more considered portrait of the animal than the history books have previously offered.Within the narrative, Crumley also examines the extraordinary phenomenon of wolf reintroductions, physically transforming the landscapes in which they live that even the very colours of the land change under the influence of teeming grasses, flowers, trees, butterflies, birds, and mammals that flourish in their company. Crumley makes the case for their reintroduction into Scotland with all the passion and poetic fervour that has become the hallmark of his writing over the years. This is an elegant, erudite and imaginative account that readdresses the place of the wolf in modern Scotland.

The One-Straw Revolution


Masanobu Fukuoka - 1975
    He joins the healing of the land to the process of purifying the human spirit and proposes a way of life and a way of farming in which such healing can take place.

The World Is Blue: How Our Fate and the Ocean's Are One


Sylvia A. Earle - 2009
    Legendary marine scientist Sylvia Earle portrays a planet teetering on the brink of irreversible environmental crisis.In recent decades we’ve learned more about the ocean than in all previous human history combined. But, even as our knowledge has exploded, so too has our power to upset the delicate balance of this complex organism. Modern overexploitation has driven many species to the verge of extinction, from tiny but indispensable biota to magnificent creatures like tuna, swordfish, and great whales. Since the mid-20th century about half our coral reefs have died or suffered sharp decline; hundreds of oxygen-deprived "dead zones" blight our coastal waters; and toxic pollutants afflict every level of the food chain.Fortunately, there is reason for hope, but what we do—or fail to do—in the next ten years may well resonate for the next ten thousand. The ultimate goal, Earle argues passionately and persuasively, is to find responsible, renewable strategies that safeguard the natural systems that sustain us. The first step is to understand and act upon the wise message of this accessible, insightful, and compelling book.

Deep: Freediving, Renegade Science, and What the Ocean Tells Us about Ourselves


James Nestor - 2014
    This man was a freediver, and his amphibious abilities inspired Nestor to seek out the secrets of this little-known discipline. In Deep, Nestor embeds with a gang of extreme athletes and renegade researchers who are transforming not only our knowledge of the planet and its creatures, but also our understanding of the human body and mind. Along the way, he takes us from the surface to the Atlantic’s greatest depths, some 28,000 feet below sea level. He finds whales that communicate with other whales hundreds of miles away, sharks that swim in unerringly straight lines through pitch-black waters, and seals who dive to depths below 2,400 feet for up to eighty minutes—deeper and longer than scientists ever thought possible. As strange as these phenomena are, they are reflections of our own species’ remarkable, and often hidden, potential—including echolocation, directional sense, and the profound physiological changes we undergo when underwater. Most illuminating of all, Nestor unlocks his own freediving skills as he communes with the pioneers who are expanding our definition of what is possible in the natural world, and in ourselves.

Bringing it to the Table: On Farming and Food


Wendell Berry - 2009
    Long before Whole Foods organic produce was available at your local supermarket, Berry was farming with the purity of food in mind. For the last five decades, Berry has embodied mindful eating through his land practices and his writing. In recognition of that influence, Michael Pollan here offers an introduction to this wonderful collection.Drawn from over thirty years of work, this collection joins bestsellers The Omnivore’s Dilemma, by Pollan, and Animal, Vegetable, Miracle, by Barbara Kingsolver, as essential reading for anyone who cares about what they eat. The essays address such concerns as: How does organic measure up against locally grown? What are the differences between small and large farms, and how does that affect what you put on your dinner table? What can you do to support sustainable agriculture?A progenitor of the Slow Food movement, Wendell Berry reminds us all to take the time to understand the basics of what we ingest. “Eating is an agriculture act,” he writes. Indeed, we are all players in the food economy.

Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole


Matt Letten - 2018
    As this smart, funny and persuasive manifesto makes clear, you're already 90% vegan anyway. That's right--you already love animals and are slowly but surely eating less meat than you used to. With the insider tips and inspiring stories in this book, you'll be ready to go whole hog (see what we did there?) and eat vegan for good.Topics include:* How eating meat hurts your health and the planet (and is pretty close to eating your beloved pet for dinner)* A simple action plan for getting started* Don't Be an A**hole to Your Server, and other secrets for eating out* Who Cares If Honey Is Vegan?: Getting over perfectionism and purity by eating as cruelty-free as you canWith a loyal online following that's growing fast, the Bros are the new face of veganism--loud, proud, and fighting for a better world, one plate at a time.

On Becoming Baby Wise: Giving Your Infant the Gift of Nighttime Sleep


Gary Ezzo - 1993
    On Becoming Babywise brings hope to the tired and bewildered parents looking for an alternative to sleepless nights and fussy babies. The Babywise Parent Directed Feeding concept has enough structure to bring security and order to your baby's world, yet enough flexibility to give mom freedom to respond to any need at any time. It teaches parents how to lovingly guide their baby's day rather than be guided or enslaved to the infant's unknown needs. The information contained within On Becoming Babywise is loaded with success. Comprehensive breast-feeding follow-up surveys spanning three countries, of mothers using the PDF method verify that as a result of the PDF concepts, 88% breast-feed, compared to the national average of only 54% (from the National Center for Health Statistics). Of these breast-feeding mothers, 80% of them breast-feed exclusively without a formula complement. And while 70% of our mothers are still breast-feeding after six months, the national average encourage to follow demand feeding without any guidelines is only 20%. The mean average time of breast-feeding for PDF moms is 33 1/2 weeks, well above the national average. Over 50% of PDF mothers extend their breast-feeding toward and well into the first year. Added to these statistics is another critical factor. The average breast-fed PDF baby sleeps continuously through night seven to eight hours between weeks seven and nine. Healthy sleep in infants is analogous to healthy growth and development. Find out for yourself why a world of parents and pediatricians utilize the concepts found in On Becoming Babywise.

Natural Capitalism


Paul Hawken - 1999
    This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

The How Not to Die Cookbook


Michael Greger - 2017
    Michael Greger’s bestselling book, How Not to Die, presented the scientific evidence behind the only diet that can prevent and reverse many of the causes of premature death and disability. Now, The How Not to Die Cookbook puts that science into action. From Superfood Breakfast Bites to Spaghetti Squash Puttanesca to Two-Berry Pie with Pecan-Sunflower Crust, every recipe in The How Not to Die Cookbook offers a delectable, easy-to-prepare, plant-based dish to help anyone eat their way to better health.Rooted in the latest nutrition science, these easy-to-follow, stunningly photographed recipes will appeal to anyone looking to live a longer, healthier life. Featuring Dr. Greger’s Daily Dozen—the best ingredients to add years to your life—The How Not to Die Cookbook is destined to become an essential tool in healthy kitchens everywhere.

Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer-And What You Can Do About It


Karl Weber - 2009
    is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as “more than a terrific movie—it's an important movie.” Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably?Expanding on the film's themes, the book Food, Inc. will answer those questions through a series of challenging essays by leading experts and thinkers. This book will encourage those inspired by the film to learn more about the issues, and act to change the world.

Gorillas in the Mist


Dian Fossey - 1983
    Fossey's extraordinary efforts to ensure the future of the rain forest and its remaining mountain gorillas are captured in her own words and in candid photographs of this fascinating endangered species. As only she could, Fossey combined her personal adventure story with groundbreaking scientific reporting in an unforgettable portrait of one of our closest primate relatives. Although Fossey's work ended tragically in her murder, Gorillas in the Mist remains an invaluable testament to one of the longest-running field studies of primates and reveals her undying passion for her subject.

A Place of My Own: The Education of an Amateur Builder


Michael Pollan - 1997
    Now Pollan turns his sharp insight to the craft of building, as he recounts the process of designing and constructing a small one-room structure on his rural Connecticut property--a place in which he hoped to read, write and daydream, built with his two own unhandy hands.Invoking the titans of architecture, literature and philosophy, from Vitrivius to Thoreau, from the Chinese masters of feng shui to the revolutionary Frank Lloyd Wright, Pollan brilliantly chronicles a realm of blueprints, joints and trusses as he peers into the ephemeral nature of "houseness" itself. From the spark of an idea to the search for a perfect site to the raising of a ridgepole, Pollan revels in the infinitely detailed, complex process of creating a finished structure. At once superbly written, informative and enormously entertaining, A Place of My Own is for anyone who has ever wondered how the walls around us take shape--and how we might shape them ourselves.A Place of My Own recounts his two-and-a-half-year journey of discovery in an absorbing narrative that deftly weaves the day-to-day work of design and building--from siting to blueprint, from the pouring of foundations to finish carpentry--with reflections on everything form the power of place to shape our lives to the question of what constitutes "real work" in a technological society.A book about craft that is itself beautifully crafted, linking the world of the body and material things with the realm of mind, heart, and spirit, A Place of My Own has received extraordinary praise.