And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Boston College professor Peter Kreeft delivers a course addressing some of the questions man has been asking since the beginning of time. What is good? What is bad? Why is justice important? Why is it better to be good and just than it is to be bad and unjust?

    His students, some of the nation’s brightest minds, were adrift when it came to the big questions: how to think critically and creatively, and how to find a sense of purpose.Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale’s admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways. Deresiewicz explains how college should be a time for self-discovery, when students can establish their own values and measures of success, so they can forge their own path. He addresses parents, students, educators, and anyone who's interested in the direction of American society, featuring quotes from real students and graduates he has corresponded with over the years, candidly exposing where the system is broken and clearly presenting solutions.

    A retail store uses predictive data analytics to send pregnancy-related advertising to a teenager who has not told her parents about her condition. A police officer places a GPS device on a suspected criminal's car to follow him and build a case against him. The news is full of such stories, in which new technologies lead to dilemmas that could not have been imagined just a few decades ago. The 21st century has seen remarkable technological advances, with many wonderful benefits. But with these advances come new questions about privacy, security, civil liberties, and more. Big Data is here, which means that government and private industries are collecting massive amounts of information about each of us - information that may be used in marketing, to help solve criminal investigations, and to promote the interests of national security. Pandora's box has been opened, but in many ways the government is behind the times, relying on legislation from the 1970s to inform its stance on regulating the collection and use of this information. Taught by Professor Rosenzweig, JD, esteemed legal expert and professorial lecturer at The George Washington University School of Law, these 24 revealing lectures tackle the tough questions about surveillance and data in the 21st century. With Professor Rosenzweig's guidance, you'll scrutinize our system of oversight for intelligence agencies, and you'll consider the ways in which the information that is collected impacts (or potentially impacts) our civil liberties. This is your reliable source for all the facts you need to make your own reasonable choices - and take a first step toward an empowered future.

    After the horrors of the Nazi regime in WWII, the mainstream scientific world turned its back on eugenics and the study of racial difference. But a worldwide network of eugenicists founded journals and funded research, providing the kind of shoddy studies that were ultimately cited in Richard Hernstein's and Charles Murray's 1994 title, The Bell Curve, which purported to show differences in intelligence among races.Whether you think of racist science as bad science, evil science, alt-right science, or pseudoscience, why would any contemporary scientist imagine that gross inequality is a fact of nature, rather than of political history? Angela Saini's Superior connects the dots, laying bare the history, continuity, and connections of modern racist science, some more subtle than you might think.

    This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? And how do external factors like traumatic injuries and mood affect our gray matter? The answers to these questions are merely the tip of the iceberg in The Learning Brain.These 24 half-hour lectures offer in-depth and surprising lessons about how the brain learns and how we can optimize that learning. Begin your journey by focusing on which parts of the brain are responsible for different kinds of memory, from personal experiences and memorized facts to short-term memory, and how these systems work on a psychological and biological level. Then, discover how to better absorb and retain all kinds of memories in all stages of life. This course is chock-full of valuable information, whether you're learning a new language at 60 or discovering calculus at 16. If you need better study habits, struggle with learning a new skill, or just worry about memories fading with age, The Learning Brain will provide illuminating insights.Take this journey with Thad Polk, professor of psychology at the University of Michigan, whose well-organized curriculum and relaxed teaching style ease you into intricate aspects of learning science, including the underlying cognitive and neural mechanisms involved. Professor Polk's credentials in psychology and over 20 years' experience in education shine through every lecture of The Learning Brain as he firmly supports this rigorous exploration with scientific studies conducted over the last several decades of neuroscientific research.Listening Length: 12 hours and 23 minutes

    With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the 21st century; what it means to countries, companies, communities and individuals; and how governments and societies can, and must, adapt.

    She takes us from the Paleolithic period and the myths of the hunters right up to the “Great Western Transformation” of the last five hundred years and the discrediting of myth by science. The history of myth is the history of humanity, our stories and beliefs, our curiosity and attempts to understand the world, which link us to our ancestors and each other. Heralding a major series of retellings of international myths by authors from around the world, Armstrong’s characteristically insightful and eloquent book serves as a brilliant and thought-provoking introduction to myth in the broadest sense—and explains why if we dismiss it, we do so at our peril.

    1 in 1938, introduced the world to something both unprecedented and timeless: Superman, a caped god for the modern age. In a matter of years, the skies of the imaginary world were filled with strange mutants, aliens, and vigilantes: Batman, Wonder Woman, the Fantastic Four, Iron Man, and the X-Men—the list of names as familiar as our own. In less than a century, they’ve gone from not existing at all to being everywhere we look: on our movie and television screens, in our videogames and dreams. But what are they trying to tell us?For Grant Morrison, arguably the greatest of contemporary chroniclers of the “superworld,” these heroes are powerful archetypes whose ongoing, decades-spanning story arcs reflect and predict the course of human existence: Through them we tell the story of ourselves, our troubled history, and our starry aspirations. In this exhilarating work of a lifetime, Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero—why they matter, why they will always be with us, and what they tell us about who we are . . . and what we may yet become.

    Based on his own experience and the stories of his patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. At the heart of his theory, known as logotherapy, is a conviction that the primary human drive is not pleasure but the pursuit of what we find meaningful. Man's Search for Meaning has become one of the most influential books in America; it continues to inspire us all to find significance in the very act of living.

    When most of us study philosophy, we're focusing only on the Western intellectual tradition brought about by people such as Aristotle, Descartes, and Nietzsche. But to understand the Western intellectual tradition is to only get half of the story.Great Minds of the Eastern Intellectual Tradition is an epic, comprehensive survey of the East's most influential philosophers and thinkers. In 36 lectures, award-winning Professor Grant Hardy of the University of North Carolina at Asheville introduces you to the men and women responsible for molding Asian philosophy and for giving birth to a wide variety of spiritual and ideological systems, including Hinduism, Daoism, Confucianism, Sufism, and Buddhism. By focusing on these key thinkers in their historical contexts, you'll witness the development of these rich traditions as they shaped and defined Eastern cultures through the rise and fall of empires, the friendly and hostile encounters with each other and with the Western world, and the rapid advancements of the modern age.

    But have you ever wondered how a religion that doesn't even have a god could have accomplished this?Now you have the opportunity to have your questions answered, as this series of 24 lectures by an award-winning teacher traces the history, principles, and evolution of a theology that is both familiar and foreign.You'll learn the astonishing story of Siddhartha Gautama - who was to become the Buddha, or "enlightened one" - the Indian prince who abandoned wife, son, and a privileged life to seek the meaning of life and death, and whose "awakening" and subsequent teachings have since impacted the world as few others have.And you'll learn what happened after his death, as his followers began to share his teachings about the "Four Noble Truths" and the "Path" to Enlightenment. You'll see how Buddhist beliefs underwent significant and even radical change, with different varieties of Buddhism having to take shape as those beliefs spread across India, Central Asia, China, Japan, and virtually every corner of the Western world, such as becoming more respectful of one's duties to family and ancestors in China or becoming reconciled with local deities in Japan.

    Dick is the magnificent and imaginative final work of an author who dedicated his life to questioning the nature of reality and perception, the malleability of space and time, and the relationship between the human and the divine. Edited and introduced by Pamela Jackson and Jonathan Lethem, this will be the definitive presentation of Dick’s brilliant, and epic, final work. In The Exegesis, Dick documents his eight-year attempt to fathom what he called "2-3-74," a postmodern visionary experience of the entire universe "transformed into information." In entries that sometimes ran to hundreds of pages, Dick tried to write his way into the heart of a cosmic mystery that tested his powers of imagination and invention to the limit, adding to, revising, and discarding theory after theory, mixing in dreams and visionary experiences as they occurred, and pulling it all together in three late novels known as the VALIS trilogy. In this abridgment, Jackson and Lethem serve as guides, taking the reader through the Exegesis and establishing connections with moments in Dick’s life and work.

    Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.

    Drawing on anecdotes from science, economics, history, politics and philosophy, Matt Ridley’s wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high, whether in government, business, academia, or morality. On the contrary, our most important achievements develop from the bottom up. Patterns emerge, trends evolve. Just as skeins of geese form Vs in the sky without meaning to, and termites build mud cathedrals without architects, so brains take shape without brain-makers, learning can happen without teaching and morality changes without a plan.Although we neglect, defy and ignore them, bottom-up trends shape the world. The growth of technology, the sanitation-driven health revolution, the quadrupling of farm yields so that more land can be released for nature—these were largely emergent phenomena, as were the Internet, the mobile phone revolution, and the rise of Asia. Ridley demolishes the arguments for design and effectively makes the case for evolution in the universe, morality, genes, the economy, culture, technology, the mind, personality, population, education, history, government, God, money, and the future.