And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    This book explains the technical aspects of hacking, including stack based overflows, heap based overflows, string exploits, return-into-libc, shellcode, and cryptographic attacks on 802.11b.

    "An immensely fun and -- one cannot emphasize this enough -- accessible history of the first outlaws in cyberspace."--Glamour

    Now, security expert Brian Carrier has written the definitive reference for everyone who wants to understand and be able to testify about how file system analysis is performed. Carrier begins with an overview of investigation and computer foundations and then gives an authoritative, comprehensive, and illustrated overview of contemporary volume and file systems: Crucial information for discovering hidden evidence, recovering deleted data, and validating your tools. Along the way, he describes data structures, analyzes example disk images, provides advanced investigation scenarios, and uses today's most valuable open source file system analysis tools--including tools he personally developed. Coverage includes Preserving the digital crime scene and duplicating hard disks for dead analysis Identifying hidden data on a disk's Host Protected Area (HPA) Reading source data: Direct versus BIOS access, dead versus live acquisition, error handling, and more Analyzing DOS, Apple, and GPT partitions; BSD disk labels; and Sun Volume Table of Contents using key concepts, data structures, and specific techniques Analyzing the contents of multiple disk volumes, such as RAID and disk spanning Analyzing FAT, NTFS, Ext2, Ext3, UFS1, and UFS2 file systems using key concepts, data structures, and specific techniques Finding evidence: File metadata, recovery of deleted files, data hiding locations, and more Using The Sleuth Kit (TSK), Autopsy Forensic Browser, and related open source tools When it comes to file system analysis, no other book offers this much detail or expertise. Whether you're a digital forensics specialist, incident response team member, law enforcement officer, corporate security specialist, or auditor, this book will become an indispensable resource for forensic investigations, no matter what analysis tools you use.

    Each part contains six audio cassettes and course guidebook in a clamshell case.

    Professor DeGennaro uses simple analogies to explain the origin of stocks and other securities, as well as their relative risks. He stresses the danger of trying to beat the market by trying to pick winners, predict price trends, or otherwise find opportunities that other investors have missed. Far better, he counsels, to own a well-diversified portfolio of individual stocks or stock funds, which tend to grow as the economy grows. He offers detailed guidance on how to pursue this course.Among the topics covered in these 18 lectures are how to open a brokerage account and choose a financial advisor; the essentials of mutual funds, including index funds, and exchange traded funds (ETFs); how to trade individual stocks, including how to use options; the relative advantages of traditional IRAs, Roth IRAs, and 401(k) plans; how to minimize transaction costs and use tax laws for your benefit; the dangers of frequent trading; and the basics of corporate balance sheets, income statements, and cash flow statements.For anyone who owns stocks or is thinking of entering the market, this course provides indispensable advice. If you entrust the management of your assets to a financial advisor, this course will give you the background you need to communicate more knowledgeably with him or her and be an informed participant in your own financial well-being.Disclaimer: Please note that this recording may include references to supplemental texts or print references that are not essential to the program and not supplied with your purchase.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    One of the first paleoanthropologists to study fossil evidence and genetic information together in order to test hypotheses about human prehistory, Professor Hawks is adept at looking at human origins not just with one lens, but with two.He has traveled around the world to examine delicate skeletal remains and pore over the complex results of genetic testing. His research and scholarship on human evolutionary history has been featured in a variety of publications, including Science, American Journal of Physical Anthropology, Slate, and Journal of Human Evolution.But more than that, Professor Hawks has crafted a course that demonstrates the passion and excitement involved in the field of paleoanthropology. With his engaging lecturing style and his use of fossil finds taken from his personal collection, Professor Hawks will capture your attention and show you all the drama and excitement to be found in eavesdropping on the latest debates about human evolutionary history.

    Acclaimed technologist and inventor Amir Husain explains how we can live amidst the coming age of sentient machines and artificial intelligence—and not only survive, but thrive.Artificial “machine” intelligence is playing an ever-greater role in our society. We are already using cruise control in our cars, automatic checkout at the drugstore, and are unable to live without our smartphones. The discussion around AI is polarized; people think either machines will solve all problems for everyone, or they will lead us down a dark, dystopian path into total human irrelevance. Regardless of what you believe, the idea that we might bring forth intelligent creation can be intrinsically frightening. But what if our greatest role as humans so far is that of creators? Amir Husain, a brilliant inventor and computer scientist, argues that we are on the cusp of writing our next, and greatest, creation myth. It is the dawn of a new form of intellectual diversity, one that we need to embrace in order to advance the state of the art in many critical fields, including security, resource management, finance, and energy. “In The Sentient Machine, Husain prepares us for a brighter future; not with hyperbole about right and wrong, but with serious arguments about risk and potential” (Dr. Greg Hyslop, Chief Technology Officer, The Boeing Company). He addresses broad existential questions surrounding the coming of AI: Why are we valuable? What can we create in this world? How are we intelligent? What constitutes progress for us? And how might we fail to progress? Husain boils down complex computer science and AI concepts into clear, plainspoken language and draws from a wide variety of cultural and historical references to illustrate his points. Ultimately, Husain challenges many of our societal norms and upends assumptions we hold about “the good life.”

    But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize.Author Claire L. Evans finally gives these unsung female heroes their due with her social history of the Broad Band, the women who made the internet what it is today. Learn from Ada Lovelace, the daughter of Lord Byron, who wove numbers into the first program for a mechanical computer in 1842. Seek inspiration from Grace Hopper, the tenacious mathematician who democratized computing by leading the charge for machine-independent programming languages after World War II. Meet Elizabeth "Jake" Feinler, the one-woman Google who kept the earliest version of the Internet online, and Stacy Horn, who ran one of the first-ever social networks on a shoestring out of her New York City apartment in the 1980s. Evans shows us how these women built and colored the technologies we can't imagine life without.Join the ranks of the pioneers who defied social convention and the longest odds to become database poets, information-wranglers, hypertext dreamers, and glass ceiling-shattering dot com-era entrepreneurs.

    Houbolt, an unsung hero of Apollo 11 and the man who showed NASA how to put America on the moon. Without John C. Houbolt, a junior engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 17,000 miles per hour. His plan was ridiculed and considered unthinkable. But this junior engineer was irrepressible. He stood by his concept, fired off memos to executives, and argued that LOR was the only way to success. For the 50th anniversary of Apollo 11, hear the untold story of the man who helped fulfill Kennedy’s challenge to reach the moon and begin exploring the final frontier.

    Dominic Frisby has written a great account. Read it and glimpse into the future'—Sir Richard Branson In 2008, while the world was busy panicking about the global financial crisis, a computer programmer called Satoshi Nakamoto posted a message on an out-of-the-way mailing list. ‘I’ve been working on a new electronic cash system,’ he said. ‘It might make sense to get some just in case it catches on.’ Nobody seemed to care. But what he had programmed would become the world’s most famous alternative currency: Bitcoin. Economists, anarchists, speculators, computer coders, libertarians, criminals and entrepreneurs were inspired across the world. Early adopters would make a return two million times larger than their investment. Now it seems that Bitcoin will do to banking and finance what email did to the postal service and what the internet did to publishing: destroy old monopolies and create opportunities for the masses. Some even suggest that the technology behind Bitcoin will usurp our Western systems of representative democracy. In this gripping book, Dominic Frisby sets out to solve the mystery surrounding the identity of Bitcoin’s secretive creator, Satoshi Nakamoto. He shows how Bitcoin will change the world. And, perhaps most importantly of all, he does something nobody else has hitherto been able to do: he explains in layman’s language exactly how it works. 'The book’s outstanding, but the story it tells is even better.’ —Matt Ridley, The Times ‘In this highly readable yet technically accomplished book, Dominic Frisby makes crypto currencies crystal clear. Read it, or fail to understand possibly the most important financial innovation of our time.' —Liam Halligan, Sunday Telegraph 'Despite having an MSc in Computer Science and spending over ten years studying monetary theory, I ignored Bitcoin as hype for too long. You shouldn’t. Read Dominic’s thrilling book and discover the next big thing.’ —Steve Baker, MP

    The exam is designed to ensure that someone who is handling computer security in a company has a standardized body of knowledge. The book is composed of 10 domains of the Common Body of Knowledge. In each section, it defines each domain. It also provides tips on how to prepare for the exam and take the exam. It also contains CISSP practice quizzes to test ones knowledge. The first domain provides information about risk analysis and mitigation. It also discusses security governance. The second domain discusses different techniques for access control, which is the basis for all the security disciplines. The third domain explains the concepts behind cryptography, which is a secure way of communicating that is understood only by certain recipients. Domain 5 discusses security system design, which is fundamental for operating the system and software security components. Domain 6 is a critical domain in the Common Body of Knowledge, the Business Continuity Planning, and Disaster Recovery Planning. It is the final control against extreme events such as injury, loss of life, or failure of an organization. Domains 7, 8, and 9 discuss telecommunications and network security, application development security, and the operations domain, respectively. Domain 10 focuses on the major legal systems that provide a framework in determining the laws about information system.

    Thanks to advances in technology and clever new uses of existing data, now we know that planetary systems and possibly even a new Earth can be found throughout galaxies near and far.We are living during a new golden age of planetary discovery, with the prospect of finding many worlds like Earth. Most of the thousands of planets we've detected can't be imaged directly, but researchers are able to use subtle clues obtained in ingenious ways to assemble an astonishing picture of planetary systems far different from our own. We are in the midst of an astronomical revolution, comparable to the Copernican revolution that established our current view of the solar system - and we invite you to take part.Embark on this unrivaled adventure in 24 lectures by a veteran planet hunter. Designed for everyone from armchair explorers to serious skywatchers, The Search for Exoplanets follows the numerous twists and turns in the hunt for exoplanets - the false starts, the sudden breakthroughs, and the extraordinary discoveries. Explore systems containing super-Earths, mini-Neptunes, lava worlds, and even stranger worlds. You also get behind-the-scenes information on the techniques astronomers used to find evidence of planets at mind-boggling distances from our home base. Learn how astronomers determine how many planets are in a system as well as how large they are and the characteristics of their atmospheres. You will feel like Dr. Watson in the presence of Sherlock Holmes as Professor Winn extracts a wealth of information from a spectrum, a light graph, a diffraction pattern, and other subtle clues.©2015 The Teaching Company, LLC (P)2015 The Great Courses

    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

    At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood.