Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Banks, telecommunications companies, and critical government networks (including the British Parliament and the French and German military) were infected. No one had ever seen anything like it. By January 2009 the worm lay hidden in at least eight million computers and the botnet of linked computers that it had created was big enough that an attack might crash the world. This is the gripping tale of the group of hackers, researches, millionaire Internet entrepreneurs, and computer security experts who united to defend the Internet from the Conficker worm: the story of the first digital world war.

    Incorporating everything that's new in pregnancy, childbirth, and the lifestyles of parents-to-be, complete with a preconception plan, information on choosing a practitioner, birthing alternatives, second pregnancies, twins, making love while pregnant, and coping with common and not so common pregnancy symptoms.

    Tens of millions of people over several states are affected. For those without access to a generator, there is no running water, no sewage, no refrigeration or light. Food and medical supplies are dwindling. Devices we rely on have gone dark. Banks no longer function, looting is widespread, and law and order are being tested as never before.  It isn’t just a scenario. A well-designed attack on just one of the nation’s three electric power grids could cripple much of our infrastructure—and in the age of cyberwarfare, a laptop has become the only necessary weapon. Several nations hostile to the United States could launch such an assault at any time. In fact, as a former chief scientist of the NSA reveals, China and Russia have already penetrated the grid. And a cybersecurity advisor to President Obama believes that independent actors—from “hacktivists” to terrorists—have the capability as well. “It’s not a question of if,” says Centcom Commander General Lloyd Austin, “it’s a question of when.”  And yet, as Koppel makes clear, the federal government, while well prepared for natural disasters, has no plan for the aftermath of an attack on the power grid.  The current Secretary of Homeland Security suggests keeping a battery-powered radio.In the absence of a government plan, some individuals and communities have taken matters into their own hands. Among the nation’s estimated three million “preppers,” we meet one whose doomsday retreat includes a newly excavated three-acre lake, stocked with fish, and a Wyoming homesteader so self-sufficient that he crafted the thousands of adobe bricks in his house by hand. We also see the unrivaled disaster preparedness of the Mormon church, with its enormous storehouses, high-tech dairies, orchards, and proprietary trucking company – the fruits of a long tradition of anticipating the worst. But how, Koppel asks, will ordinary civilians survive?With urgency and authority, one of our most renowned journalists examines a threat unique to our time and evaluates potential ways to prepare for a catastrophe that is all but inevitable.

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int

    A full Rails application probably has less total code than the XML you'd need to configure the same application in other frameworks. With this book you'll learn how to use "ActiveRecord" to connect business objects and database tables. No more painful object-relational mapping. Just create your business objects and let Rails do the rest. You'll learn how to use the "Action Pack" framework to route incoming requests and render pages using easy-to-write templates and components. See how to exploit the Rails service frameworks to send emails, implement web services, and create dynamic, user-centric web-pages using built-in Javascript and Ajax support. There are extensive chapters on testing, deployment, and scaling. You'll see how easy it is to install Rails using your web server of choice (such as Apache or lighttpd) or using its own included web server. You'll be writing applications that work with your favorite database (MySQL, Oracle, Postgres, and more) in no time at all. You'll create a complete online store application in the extended tutorial section, so you'll see how a full Rails application is developed---iteratively and rapidly. Rails strives to honor the Pragmatic Programmer's "DRY Principle" by avoiding the extra work of configuration files and code annotations. You can develop in real-time: make a change, and watch it work immediately. Forget XML. Everything in Rails, from templates to control flow to business logic, is written in Ruby, the language of choice for programmers who like to get the job done well (and leave work ontime for a change). Rails is the framework of choice for the new generation of Web 2.0 developers. Agile Web Development with Rails is the book for that generation, written by Dave Thomas (Pragmatic Programmer and author of Programming Ruby) and David Heinemeier Hansson, who created Rails.

    By presenting actual experiences and analyzing them as they are described, the author conveys the developmental thought processes employed and shows a style of thinking that leads to successful results is something that can be learned. Along with spectacular successes, the author also conveys how failures contributed to shaping the thought processes. Provides the reader with a style of thinking that will enhance a person's ability to function as a problem-solver of complex technical issues. Consists of a collection of stories about the author's participation in significant discoveries, relating how those discoveries came about and, most importantly, provides analysis about the thought processes and reasoning that took place as the author and his associates progressed through engineering problems.

    Widely accepted as the authoritative text and reference on electronic circuit design, both analog and digital, this book revolutionized the teaching of electronics by emphasizing the methods actually used by circuit designers -- a combination of some basic laws, rules of thumb, and a large bag of tricks. The result is a largely nonmathematical treatment that encourages circuit intuition, brainstorming, and simplified calculations of circuit values and performance. The new Art of Electronics retains the feeling of informality and easy access that helped make the first edition so successful and popular. It is an ideal first textbook on electronics for scientists and engineers and an indispensable reference for anyone, professional or amateur, who works with electronic circuits.

    You'll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You'll also learn how to add JavaScript to create rich Internet applications and websites.Learning PHP, MySQL, and JavaScript explains each technology separately, shows you how to combine them, and introduces valuable web programming concepts, including objects, XHTML, cookies, and session management. You'll practice what you've learned with review questions in each chapter, and find a sample social networking platform built with the elements introduced in this book. This book will help you:-Understand PHP essentials and the basics of object-oriented programming-Master MySQL, from database structure to complex queries-Create web pages with PHP and MySQL by integrating forms and other HTML features-Learn about JavaScript, from functions and event handling to accessing the Document Object Model-Use libraries and packages, including the Smarty web template system, PEAR program repository, and the Yahoo! User Interface Library -Make Ajax calls and turn your website into a highly dynamic environment-Upload and manipulate files and images, validate user input, and secure your applications

    Every programmer can find uses for regular expressions, but their power doesn't come worry-free. Even seasoned users often suffer from poor performance, false positives, false negatives, or perplexing bugs. Regular Expressions Cookbook offers step-by-step instructions for some of the most common tasks involving this tool, with recipes for C#, Java, JavaScript, Perl, PHP, Python, Ruby, and VB.NET.With this book, you will:Understand the basics of regular expressions through a concise tutorial Use regular expressions effectively in several programming and scripting languages Learn how to validate and format input Manage words, lines, special characters, and numerical values Find solutions for using regular expressions in URLs, paths, markup, and data exchange Learn the nuances of more advanced regex features Understand how regular expressions' APIs, syntax, and behavior differ from language to language Write better regular expressions for custom needs Whether you're a novice or an experienced user, Regular Expressions Cookbook will help deepen your knowledge of this unique and irreplaceable tool. You'll learn powerful new tricks, avoid language-specific gotchas, and save valuable time with this huge library of proven solutions to difficult, real-world problems.

    This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government. But this is the first book about something much more fundamental: how the internet is transforming the nature of our collective intelligence and how we understand the world.Reinventing Discovery tells the exciting story of an unprecedented new era of networked science. We learn, for example, how mathematicians in the Polymath Project are spontaneously coming together to collaborate online, tackling and rapidly demolishing previously unsolved problems. We learn how 250,000 amateur astronomers are working together in a project called Galaxy Zoo to understand the large-scale structure of the Universe, and how they are making astonishing discoveries, including an entirely new kind of galaxy. These efforts are just a small part of the larger story told in this book--the story of how scientists are using the internet to dramatically expand our problem-solving ability and increase our combined brainpower.This is a book for anyone who wants to understand how the online world is revolutionizing scientific discovery today--and why the revolution is just beginning.

    Dandruff. Split Ends. When your hair reaches rock bottom it's time for a little rehab. While we can't permanently undo the damage of the past, Hair Care Rehab: The Ultimate Hair Repair and Reconditioning Manual will give you the blueprint and tools you need to salvage and work with your stressed out hair. Who is this book for? Everyone! Brunette, blonde, straight, wavy, curly, thick, fine-- no matter your hair situation, rehab has you covered! This book takes readers through three phases of rehab: The Intervention: Discusses hair structure, type and form. Also defines hair damage, and teaches you how to work with overworked hair! The Detox: Presents a 5-Step strategy for hair repair that WORKS! Hair Therapy: Offers tips and solutions for 30+ common scalp and hair care issues. If your relationship with your hair is on the rocks, get the rehab you need today with Hair Care Rehab. Contents: Unit I: The Intervention Chapter 1: Let's Start Off With What Is Not True Chapter 2: Hair & Scalp: Just the Basics Chapter 3: Damage Defined Chapter 4: What s Your Drug of Choice? Unit II: The Detox Chapter 5: Getting Damage under Control Unit III: Hair Therapy & Treatment Chapter 6: The Hair Repair Manual Special Topics Alopecia (Hair Loss) Basic Hair Breakage Burns (Appliances) Chemical Burns Chlorine & Pool Water Damage Color Fading Contact Dermatitis Cradle Cap Crown-Area Hair Breakage Damaged, Highly Porous Hair Dandruff & Dry Scalp Dry, Brittle Hair Eczema Red, Itchy Scalp Fine, Limp Hair Frizzy Hair Graying Hair Green Hair Hair Loss & Thinning Head Lice Heat Damage Oily Hair Psoriasis Ringworm Seborrheic Dermatitis Shedding Single-Strand Knots Sluggish Hair Growth Split Ends Sun & Surf Damage Tangly Hair Thinning Hair Edges Thin Ends Unit IV: Outpatient Therapy Chapter 7: Special Hair Conditioning & Restoration Treatments Chapter 8: On the Shelf!

    Currently, Lua is being used in areas ranging from embedded systems to Web development and is widely spread in the game industry, where knowledge of Lua is an indisputable asset. "Programming in Lua" is the official book about the language, giving a solid base for any programmer who wants to use Lua. Authored by Roberto Ierusalimschy, the chief architect of the language, it covers all aspects of Lua 5---from the basics to its API with C---explaining how to make good use of its features and giving numerous code examples. "Programming in Lua" is targeted at people with some programming background, but does not assume any prior knowledge about Lua or other scripting languages. This Second Edition updates the text to Lua 5.1 and brings substantial new material, including numerous new examples, a detailed explanation of the new module system, and two new chapters centered on multiple states and garbage collection.

    Every year, tens of thousands of people embark towards taking the exam via private study, Cisco Academy courses, or online training. The sad truth is most students quit along the way, and for those few who actually do attempt it, only 50% pass. All that time, effort, and money wasted! If there are so many manuals, CBT courses, lab simulators, exam engines, and study resources out there, then what goes wrong? This is the question Cisco trainer Paul Browning wanted to get to the bottom of. After interviewing thousands of students, he discovered that most people quit because they are simply overwhelmed with the sheer volume of material they need to digest and, of course, the large number of hands-on skills they need to be able to demonstrate in the exam. Add to that the day-to-day stresses of commuting to work, bringing up a family, and the distraction of everyday problems and challenges; it's no wonder people quit. This is where Cisco CCNA in 60 Days can help. Devised by two industry experts and countless Cisco students just like you, the 60-day programme breaks down every exam requirement into a daily study task. All you need to do is open the book at the relevant day (from 1 to 60), read the theory, and complete the lab. Every lesson is reviewed several times in the form of exam questions, review sessions, a handy exam cram guide, and, of course, hands-on labs for you to follow. You can choose to take the CCENT after the first 30 days and the ICND2 after the next 30 days, or you can take the CCNA after 60 days of study. Here is what is included in your study guide: 60 daily study tasks Full explanations of theory Real-world tips and advice Over 47 hands-on labs, plus 15 bonus CCENT and ICND2 labs CCENT and ICND2 cram guides Bonus VLSM guide Motivational goal-setting guide Downloadable videos Author Paul Browning is a former police officer who used his CCNA qualification to help him make a career change to IT. He worked for Cisco in the UK for a while, and then went on to start his own Cisco training company, which he ran for 8 years before moving into online Cisco training. He is the author of several Cisco study guides. He has also created the online Cisco certification training sites, including www.howtonetwork.net and www.in60days.net. Technical author Farai Tafa used to work in a shoe shop but decided he wanted more out of life, so he began to study for his Cisco exams. He is now a dual CCIE and one of the leading Cisco consultants in the US. He currently designs, installs, and troubleshoots networks for large companies.

    With our Cookbook's unique format, you can learn how to build dynamic web applications that work on any web browser. This revised new edition makes it easy to find specific solutions for programming challenges.PHP Cookbook has a wealth of solutions for problems that you'll face regularly. With topics that range from beginner questions to advanced web programming techniques, this guide contains practical examples -- or "recipes" -- for anyone who uses this scripting language to generate dynamic web content. Updated for PHP 5, this book provides solutions that explain how to use the new language features in detail, including the vastly improved object-oriented capabilities and the new PDO data access extension. New sections on classes and objects are included, along with new material on processing XML, building web services with PHP, and working with SOAP/REST architectures. With each recipe, the authors include a discussion that explains the logic and concepts underlying the solution.