This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Too often speakers are shouted down, professors are threatened, and classes are disrupted. In Speak Freely, Keith Whittington argues that universities must protect and encourage free speech because vigorous free speech is the lifeblood of the university. Without free speech, a university cannot fulfill its most basic, fundamental, and essential purposes, including fostering freedom of thought, ideological diversity, and tolerance.Examining such hot-button issues as trigger warnings, safe spaces, hate speech, disruptive protests, speaker disinvitations, the use of social media by faculty, and academic politics, Speak Freely describes the dangers of empowering campus censors to limit speech and enforce orthodoxy. It explains why free speech and civil discourse are at the heart of the university's mission of creating and nurturing an open and diverse community dedicated to learning. It shows why universities must make space for voices from both the left and right. And it points out how better understanding why the university lives or dies by free speech can help guide everyone--including students, faculty, administrators, and alumni--when faced with difficult challenges such as unpopular, hateful, or dangerous speech.Timely and vitally important, Speak Freely demonstrates why universities can succeed only by fostering more free speech, more free thought--and a greater tolerance for both.

    James Paul Gee begins his new book with 'I want to talk about vide games- yes, even violent video games - and say some positive things about them'. With this simple but explosive beginning, one of America's most well-respected professors of education looks seriously at the good that can come from playing video games. Gee is interested in the cognitive development that can occur when someone is trying to escape a maze, find a hidden treasure and, even, blasting away an enemy with a high-powered rifle. Talking about his own video-gaming experience learning and using games as diverse as Lara Croft and Arcanum, Gee looks at major specific cognitive activities: How individuals develop a sense of identity; How one grasps meaning; How one evaluates and follows a command; How one picks a role model; How one perceives the world.

    However, for those who want a natural approach to wellness, Ayurveda is a powerful, effective means of holistic healing. Ayurveda Cooking for Beginners takes a nature-based approach to wellness by turning to the oldest known medical system—food. Join expert Ayurveda practitioner Laura Plumb as she shows you how to practice the principles of Ayurveda in the kitchen with Ayurvedic cooking techniques for health and wellbeing.Ayurveda Cooking for Beginners is your complete guide to adopting the ancient science of Ayurveda with: An overview of Ayurveda from its history to present day More than 100 easy, satisfying recipes for every body type, or dosha, based on the fundamentals of Ayurveda A 5-step guide to Ayurvedic eating grounded in your body’s unique requirements and determined by a simple dosha quiz 4 seasonal, 7-day Ayurveda meal plans to help you maintain a balanced dosha season after season "Laura Plumb inspires others to achieve vitality and radiant health. Ayurveda Cooking for Beginners should be on everyone’s bookshelf because understanding the principals of Ayurveda is essential to health and wellness."—Melissa Ambrosini, bestselling author & speaker"Absolutely delicious book! Ayurveda Cooking for Beginners is a beautiful guidebook that brings awareness to healthy foods and fosters a love for cooking."—Dr. Manisha Kshirsagar, BAMS, Ayurveda teacher (India)

    In this new edition, author Theodore Cheney offers 39 targeted ways you can improve your writing, including how to:create smooth transitions between paragraphscorrect the invisible faults of inconsistency, incoherence, and imbalanceovercome problems of shifting point of view and styleexpress your ideas clearly by trimming away weak or extra wordsYou'll strengthen existing pieces and every future work by applying the three simple principles--reduce, rearrange, and reword. Once the secrets of revision are yours, you'll be able to follow Hemingway's lead--and get the words right!

    So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! The practice tests in this book are designed to help students adjust to the pace, subject matter, and difficulty of the real Project Management Professional (PMP) exam. Geared towards anyone preparing for the exam, all tests include clear solutions to help you understand core concepts. If you plan on passing the PMP exam, it's time to test your knowledge. It's time for PMP Exam Prep - Questions, Answers, & Explanations. Now packed with Over 1,000 realistic PMP sample questions to help you pass the exam on your FIRST try. In this book: 1000+ detailed PMP exam practice questions including 18 condensed PMP mock exams that can be completed in one hour; 11 Targeted PMBOK Knowledge Area tests, and detailed solution sets for all PMP questions which include clear explanations and wording, PMBOK Knowledge Area and page references, and reasoning based on the PMBOK Guide - Fifth Edition. Includes FREE PMP exam formula reference sheet! ** For PMP exams AFTER March 2018 **

    How she managed to get that kind of a scholarship offer is revealed in this book. Raised by a single mother, Kristina appeared to have everything stacked against her -- years of living below the poverty level, imperfect grades and sub-par SAT scores. Yet Kristina discovered the secrets to effectively presenting herself as a unique and desirable scholarship candidate. And she's sharing her secrets for scholarship success with students (and their parents) so that they too can obtain money for college.

    Managing for the first time is even harder.A new start-up comes on the scene filled with a team of talented people. The start-up grows, the team expands, and those early joiners all of a sudden are responsible for leading a team. Just a few years prior, these folks were barely able to figure out their own roles in their crazy, ever-changing company. Now, as managers, they are expected—often without any direction or role models—to know how to develop,coach, structure projects, review, and set expectations for a whole bunch of new, incredible people. First-timers want to quickly learn what it takes to be a successful manager—like they learned how to code, how to design, how to sell—and put those learnings into practice. But what does it mean tomanage, and how do you teach someone to be a good manager?Enter Rachel Pacheco, an expert at helping start-ups solve their management and culture challenges. Pacheco, a former chief people officer and founding team executive at multiple start-ups, conducts research on management and works with CEOs and their managers to build the skills necessary to navigate a rapidly scaling organization. In Bringing Up the Boss: Practical Lessons for New Managers, Pacheco shares these skills, along with cutting-edge research, data, anecdotes, how-to exercises, and more, to help overwhelmed employees become expert managers.

    This gorgeous book features clear, entertaining, and enlightening commentary alongside stunning full-color illustrations by Venezuelan artist and architect Rafael Araujo. From the pyramids of Giza, to quasicrystals, to the proportions of the human face, the golden ratio has an infinite capacity to generate shapes with exquisite properties.  With its lush format and layflat dimensions that closely approximate the golden ratio, this is the ultimate coffee table book for math enthusiasts, architects, designers, and fans of sacred geometry.

    Start Here solves that problem; it tells you how to read your way into 25 amazing authors from a wide range of genres--from classics to contemporary fiction to comics.Each chapter presents an author, explains why you might want to try them, and lays out a 3- or 4-book reading sequence designed to help you experience fully what they have to offer. It’s a fun, accessible, and informative way to enrich your reading life.A wide array of writers, critics, and bloggers offer their expertise and passion for these authors to help you get started reading authors you’ve always wanted to try.Includes chapters by Erin Morgenstern (The Night Circus) on Neil Gaiman, Joe Hill (Heart-Shaped Box) on Bernard Malamud, Linda Fairstein (The Alexandra Cooper Series) on Edgar Allan Poe, and Kevin Smokler (Practical Classics) on Sherman Alexie.Also includes chapters on reading your way into:Margaret AtwoodJane AustenRay BradburyItalo CalvinoPhilip K DickCharles DickensE.M. ForsterGabriel Garcia MarquezErnest HemingwayZora Neale HurstonJohn IrvingStephen KingCormac McCarthyHerman MelvilleArthur MillerAlice MunroHaruki MurakamiRichard RussoZadie SmithDavid Foster WallaceColson Whitehead

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    From vast deserts to an Indonesian fishing boat, a slow train through Burma to an armed confrontation in Laos, lullabies from middle-aged Chinese businessmen to a cold night on the Great Wall, wolves and reindeer herders, thieves and nomads: this is a vivid illustration of Asia and the people who live there, and of one ancient, stubborn motorcycle travelling through the world's wild places.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.