Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!


Garth Sundem - 2012
    Discover:    --what advanced math can teach you about getting all your chores done today --how creating a ‘future self’ can help you shop smarter at the grocery store--what prairie voles can teach us about love--how the science of happiness can help you trick lawyers into doing charity work --the components of gullibility, and how they can help you scam-proof yourself--the secrets to building your very own army of cyborg beetles --how memetic information can help you exploit altruism for good…or evil--why eating for eight hours can help you lose weight--the behavioral economics behind selling your junk for big bucks on eBay--how to get more plasure for less price…And much, much more.

Strategy


B.H. Liddell Hart - 1941
    During his long life, Basil H. Liddell Hart was considered one of the world's foremost military thinkers--a man generally regarded as the "Clausewitz of the 20th century." Strategy is a seminal work of military history and theory, a perfect companion to Sun-tzu’s The Art of War and Carl von Clauswitz’s On War. Liddell Hart stressed movement, flexibility, and surprise. He saw that in most military campaigns dislocation of the enemy's psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in WW I) versus indirect dislocation (Blitzkreig in WW II). Liddell Hart is also tonic for business and political planning: just change the vocabulary and his concepts fit.

Soldier: The Life of Colin Powell


Karen DeYoung - 2006
    Now, in the first full biography of one of the most admired men of our time, award-winning "Washington Post" journalist Karen DeYoung takes us from Powell's Bronx childhood and meteoric rise through the military ranks to his formative roles in Washington's corridors of power and his controversial tenure as secretary of state. With psychological acumen and a reporter's eye for detail, DeYoung introduces us to the racially integrated neighborhood where Powell grew up, his courtship of and marriage to Alma Johnson, and his years as a promising young Army officer. We are witness to the pivotal events that helped shaped his world view, including two tours of duty in Vietnam, where he was disillusioned by a breakdown in leadership and the lack of a clear objective, and a 1988 meeting as President Reagan's national security adviser with Mikhail Gorbachev, who looked at him dead-on and effectively declared an end to the Cold War. We are privy to his reasoning as the architect of Operation Desert Storm and the chairman of the Joint Chiefs of Staff under George H. W. Bush and Bill Clinton, a position that made him a household name and an international celebrity. And we experience his agonizing deliberations in the face of a groundswell of public desire that he run for the presidency. Yet it was his capacity as America's chief diplomat in the administration of George W. Bush that brought Powell the most renown--and criticism. Charged with the formidable task of making the case for war with Iraq, he convinced a wary nation that it was both necessary and right, only to find his own credibility hanging in the balance as the justification for invasion began to unravel. At odds with the White House on a range of foreign policy issues, Powell's counsel went unheeded and his reputation was tarnished. With dramatic new information about the inner workings of an administration locked in ideological combat, DeYoung makes clearer than ever before the decision-making process that took the nation to war and addresses the still-unanswered questions about Powell's departure from his post shortly after the 2004 election. Drawing on interviews with U.S. and foreign sources as well as with Powell himself, and with unprecedented access to his personal and professional papers, "Soldier" is a revelatory portrait of an American icon: a man at once heroic and all-too-humanly fallible.

Red Moon Rising: Sputnik and the Hidden Rivalries That Ignited the Space Age


Matthew Brzezinski - 2007
    Whenever America wanted to peer inside the Soviet Union, it launched a U-2, which flew too high to be shot down. But Sergei Korolev, Russia's chief rocket designer, had a riposte: an artificial satellite that would orbit the earth and cross American skies at will. On October 4, 1957, the launch of Korolev's satellite, Sputnik, stunned the world.In Red Moon Rising, Matthew Brzezinski takes us inside the Kremlin, the White House, secret military facilities, and the halls of Congress to bring to life the Russians and Americans who feared and distrusted their compatriots as much as their superpower rivals. Drawing on original interviews and new documentary sources from both sides of the Cold War divide, he shows how Khrushchev and Dwight Eisenhower were buffeted by crises of their own creation, leaving the door open to ambitious politicians and scientists to squabble over the heavens and the earth. It is a story rich in the paranoia of the time, with combatants that included two future presidents, survivors of the gulag, corporate chieftains, rehabilitated Nazis, and a general who won the day by refusing to follow orders.Sputnik set in motion events that led not only to the moon landing but also to cell phones, federally guaranteed student loans, and the wireless Internet. Red Moon Rising recounts the true story of the birth of the space age in dramatic detail, bringing it to life as never before.

Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference


Cordelia Fine - 2005
    Even though the glass ceiling is cracked, most women stay comfortably beneath it, and everywhere we hear about vitally important “hardwired” differences between male and female brains. The neuroscience we read about in magazines, newspaper articles, books, and sometimes even scientific journals increasingly tells a tale of two brains, and the result is more often than not a validation of the status quo. Women, it seems, are just too intuitive for math, men too focused for housework.Drawing on the latest research in neuroscience and psychology, Cordelia Fine debunks the myth of hardwired differences between men’s and women’s brains, unraveling the evidence behind such claims as men’s brains aren’t wired for empathy, and women’s brains aren’t made to fix cars. She then goes one step further, offering a very different explanation of the dissimilarities between men’s and women’s behavior. Instead of a “male brain” and a “female brain,” Fine gives us a glimpse of plastic, mutable minds that are continuously influenced by cultural assumptions about gender.Delusions of Gender provides us with a much-needed corrective to the belief that men’s and women’s brains are intrinsically different--a belief that, as Fine shows with insight and humor--all too often works to the detriment of ourselves and our society.

Deep State: Inside the Government Secrecy Industry


Marc Ambinder - 2013
    It was formed from the astonishing number of secrets held by the government and the growing ranks of secret-keepers given charge over them. The government secrecy industry speaks in a private language of codes and acronyms, and follows an arcane set of rules and customs designed to perpetuate itself, repel penetration, and deflect oversight. It justifies itself with the assertion that the American values worth preserving are often best sustained by subterfuge and deception.There are indications that this deep state is crumbling. Necessary secrets are often impossible to keep, while frivolous secrets are kept forever. The entire system has fallen prey to political manipulation, with leaks carefully timed to advance agendas, and over-classification given to indefensible government activities.DEEP STATE: INSIDE THE GOVERNMENT SECRECY INDUSTRY, written by two of the country’s most respected national security journalists, disassembles the secrecy apparatus of the United States and examines real-world trends that ought to trouble everyone from the most aggressive hawk to the fiercest civil libertarian. The book:- Provides the fullest account to date of the National Security Agency’s controversial surveillance program first spun up in the dark days after 9/11.- Examines President Obama’s attempt to reconcile his instincts as a liberal with the realities of executive power, and his use of the state secrets doctrine.- Exposes how the public’s ubiquitous access to information has been the secrecy industry’s toughest opponent to date, and provides a full account of how WikiLeaks and other “sunlight” organizations are changing the government’s approach to handling sensitive information, for better and worse.- Explains how the increased exposure of secrets affects everything from Congressional budgets to Area 51, from SEAL Team Six and Delta Force to the FBI, CIA, and NSA.- Assesses whether the formal and informal mechanisms put in place to protect citizens from abuses by the American deep state work, and how they might be reformed.DEEP STATE: INSIDE THE GOVERNMENT SECRECY INDUSTRY IS based on the authors’ insatiable curiosity for the ground truth and layered on a foundation of original and historical research as well as unprecedented access to lawmakers, intelligence agency heads, White House officials, and secret program managers. It draws on thousands of recently declassified documents and candid interviews with more than 100 military, industry, and government officials.By the bestselling authors of THE COMMAND: DEEP INSIDE THE PRESIDENT’S SECRET ARMY: Marc Ambinder, editor at large at The Week, contributing editor at GQ and The Atlantic, who has covered Washington for CBS News and ABC News; and D.B. Grady, a correspondent for The Atlantic, national security columnist for The Week, and former U.S. Army paratrooper and Afghanistan veteran.

Flat Earth News: An Award-Winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media


Nick Davies - 2008
    In this eye-opening exposé, Davies uncovers an industry awash in corruption and bias. His findings include the story of a prestigious Sunday newspaper that allowed the CIA to plant fiction in its columns; the newsroom that routinely rejects stories about black people; the respected paper that hired a professional fraudster to set up a front company to entrap senior political figures; as well as a number of newspapers that pay cash bribes to bent detectives. His research also exposes a range of national stories that were in fact pseudo events manufactured by the public relations industry and global news stories that were fiction generated by a machinery of international propaganda. The degree to which the media industry has affected government policy and perverted popular belief is also addressed. Gripping and thought-provoking, this is an insider’s look at one of the world’s most tainted professions.

Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation


Andrew Marantz - 2019
     For several years, Andrew Marantz, a New Yorker staff writer, has been embedded in two worlds. The first is the world of social-media entrepreneurs, who, acting out of naïvete and reckless ambition, upended all traditional means of receiving and transmitting information. The second is the world of the people he calls "the gate crashers"—the conspiracists, white supremacists, and nihilist trolls who have become experts at using social media to advance their corrosive agenda. Antisocial ranges broadly—from the first mass-printed books to the trending hashtags of the present; from secret gatherings of neo-Fascists to the White House press briefing room—and traces how the unthinkable becomes thinkable, and then how it becomes reality. Combining the keen narrative detail of Bill Buford's Among the Thugs and the sweep of George Packer's The Unwinding, Antisocial reveals how the boundaries between technology, media, and politics have been erased, resulting in a deeply broken informational landscape—the landscape in which we all now live. Marantz shows how alienated young people are led down the rabbit hole of online radicalization, and how fringe ideas spread—from anonymous corners of social media to cable TV to the President's Twitter feed. Marantz also sits with the creators of social media as they start to reckon with the forces they've unleashed. Will they be able to solve the communication crisis they helped bring about, or are their interventions too little too late?

Surfaces and Essences: Analogy as the Fuel and Fire of Thinking


Douglas R. Hofstadter - 2011
    Hofstadter has been grappling with the mysteries of human thought for over thirty years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.We are constantly faced with a swirling and intermingling multitude of ill-defined situations. Our brain’s job is to try to make sense of this unpredictable, swarming chaos of stimuli. How does it do so? The ceaseless hail of input triggers analogies galore, helping us to pinpoint the essence of what is going on. Often this means the spontaneous evocation of words, sometimes idioms, sometimes the triggering of nameless, long-buried memories.Why did two-year-old Camille proudly exclaim, “I undressed the banana!”? Why do people who hear a story often blurt out, “Exactly the same thing happened to me!” when it was a completely different event? How do we recognize an aggressive driver from a split-second glance in our rearview mirror? What in a friend’s remark triggers the offhand reply, “That’s just sour grapes”? What did Albert Einstein see that made him suspect that light consists of particles when a century of research had driven the final nail in the coffin of that long-dead idea?The answer to all these questions, of course, is analogy-making—the meat and potatoes, the heart and soul, the fuel and fire, the gist and the crux, the lifeblood and the wellsprings of thought. Analogy-making, far from happening at rare intervals, occurs at all moments, defining thinking from top to toe, from the tiniest and most fleeting thoughts to the most creative scientific insights.Like Gödel, Escher, Bach before it, Surfaces and Essences will profoundly enrich our understanding of our own minds. By plunging the reader into an extraordinary variety of colorful situations involving language, thought, and memory, by revealing bit by bit the constantly churning cognitive mechanisms normally completely hidden from view, and by discovering in them one central, invariant core—the incessant, unconscious quest for strong analogical links to past experiences—this book puts forth a radical and deeply surprising new vision of the act of thinking.

See No Evil: The True Story of a Ground Soldier in the CIA's War on Terrorism


Robert B. Baer - 2002
    This riveting book is both an indictment of an agency that lost its way and an unprecedented look at the roots of modern terrorism, and includes a new afterword in which Baer speaks out about the American war on terrorism and its profound implications throughout the Middle East.“Robert Baer was considered perhaps the best on-the-ground field officer in the Middle East.”–Seymour M. Hersh, The New YorkerFrom The PrefaceThis book is a memoir of one foot soldier’s career in the other cold war, the one against terrorist networks. It’s a story about places most Americans will never travel to, about people many Americans would prefer to think we don’t need to do business with.This memoir, I hope, will show the reader how spying is supposed to work, where the CIA lost its way, and how we can bring it back again. But I hope this book will accomplish one more purpose as well: I hope it will show why I am angry about what happened to the CIA. And I want to show why every American and everyone who cares about the preservation of this country should be angry and alarmed, too.The CIA was systematically destroyed by political correctness, by petty Beltway wars, by careerism, and much more. At a time when terrorist threats were compounding globally, the agency that should have been monitoring them was being scrubbed clean instead. Americans were making too much money to bother. Life was good. The White House and the National Security Council became cathedrals of commerce where the interests of big business outweighed the interests of protecting American citizens at home and abroad. Defanged and dispirited, the CIA went along for the ride. And then on September 11, 2001, the reckoning for such vast carelessness was presented for all the world to see.

Uranium: War, Energy, and the Rock That Shaped the World


Tom Zoellner - 2009
    After World War II, it reshaped the global order-whoever could master uranium could master the world. Marie Curie gave us hope that uranium would be a miracle panacea, but the Manhattan Project gave us reason to believe that civilization would end with apocalypse. Slave labor camps in Africa and Eastern Europe were built around mine shafts and America would knowingly send more than six hundred uranium miners to their graves in the name of national security. Fortunes have been made from this yellow dirt; massive energy grids have been run from it. Fear of it panicked the American people into supporting a questionable war with Iraq and its specter threatens to create another conflict in Iran. Now, some are hoping it can help avoid a global warming catastrophe. In "Uranium," Tom Zoellner takes readers around the globe in this intriguing look at the mineral that can sustain life or destroy it.

The Harvard Psychedelic Club: How Timothy Leary, Ram Dass, Huston Smith, and Andrew Weil Killed the Fifties and Ushered in a New Age for America


Don Lattin - 2010
    Huston Smith, tirelessly working to promote cross-cultural religious and spiritual tolerance. Richard Alpert, a.k.a. Ram Dass, inspiring generations with his mantra, “be here now.” Andrew Weil, undisputed leader of the holistic medicine revolution. And, of course, Timothy Leary, the charismatic, rebellious counter-culture icon and LSD guru. Journalist Don Lattin provides the funny, moving inside story of the “Cambridge Quartet,” who crossed paths with the infamous Harvard Psilocybin Project in the early 60’s, and went on to pioneer the Mind/Body/Spirit movement that would popularize yoga, vegetarianism, and Eastern mysticism in the Western world.

The Scout Mindset: Why Some People See Things Clearly and Others Don't


Julia Galef - 2019
    In other words, we have what Julia Galef calls a soldier mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe--and shoot down those we don't.But if we want to get things right more often, argues Galef, we should train ourselves to have a scout mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true.In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world--which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.

The Price of Inequality: How Today's Divided Society Endangers Our Future


Joseph E. Stiglitz - 2012
    While market forces play a role in this stark picture, politics has shaped those market forces. In this best-selling book, Nobel Prize–winning economist Joseph E. Stiglitz exposes the efforts of well-heeled interests to compound their wealth in ways that have stifled true, dynamic capitalism. Along the way he examines the effect of inequality on our economy, our democracy, and our system of justice. Stiglitz explains how inequality affects and is affected by every aspect of national policy, and with characteristic insight he offers a vision for a more just and prosperous future, supported by a concrete program to achieve that vision.

The Art of Choosing


Sheena Iyengar - 2010
    Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.