He explains what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life. And he does it with the wit that prompted Mark Ridley to write in the New York Times Book Review, "No other science writer makes me laugh so much. . . . [Pinker] deserves the superlatives that are lavished on him."  The arguments in the book are as bold as its title. Pinker rehabilitates some unfashionable ideas, such as that the mind is a computer and that human nature was shaped by natural selection, and challenges fashionable ones, such as that passionate emotions are irrational, that parents socialize their children, and that nature is good and modern society corrupting. Winner of the Los Angeles Times Book Prize A New York Times Notable Book of the Year and Publishers Weekly Best Book of 1997 Featured in Time magazine, the New York Times Magazine, The New Yorker, Nature, Science, Lingua Franca, and Science Times Front-page reviews in the Washington Post Book World, the Boston Globe Book Section, and the San Diego Union Book Review

    Sociology For Dummies helps you understand this complex field, serving as the ideal study guide both when you're deciding to take a class as well as when you are already participating in a course. Provides a general overview of what sociology in as well as an in-depth look at some of the major concepts and theories Offers examples of how sociology can be applied and its importance to everyday life Avoiding jargon, Sociology For Dummies will get you up to speed on this widely studied topic in no time.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    With its modern emphasis on the molecular view of physical chemistry, its wealth of contemporary applications (in the new "Impact on" features), vivid full-color presentation, and dynamic new media tools, the thoroughly revised new edition is again the most modern, most effective full-length textbook available for the physical chemistry classroom. NOW AVAILABLE IN SPLIT VOLUMESFor maximum flexibility in your physical chemistry course, this text isnow offered as a traditional or in two volumes.• Volume 1:  Thermodynamics and Kinetics (ISBN 0-7167-8567-6)• Volume 2:  Quantum Chemistry, Spectroscopy, and StatisticalThermodynamics (ISBN 0-7167-8569-2)See Table of Contents for the contents of each volume.

    In 1989, when Dr. Betty Edwards revised the book, it went straight to the Times list again. Now Dr. Edwards celebrates the twentieth anniversary of her classic book with a second revised edition.Over the last decade, Dr. Edwards has refined her material through teaching hundreds of workshops and seminars. Truly The New Drawing on the Right Side of the Brain, this edition includes:the very latest developments in brain researchnew material on using drawing techniques in the corporate world and in educationinstruction on self-expression through drawingan updated section on using colordetailed information on using the five basic skills of drawing for problem solving

    The fascinating tales in The Disappearing Spoon follow carbon, neon, silicon, gold and every single element on the table as they play out their parts in human history, finance, mythology, conflict, the arts, medicine and the lives of the (frequently) mad scientists who discovered them.Why did a little lithium (Li, 3) help cure poet Robert Lowell of his madness? And how did gallium (Ga, 31) become the go-to element for laboratory pranksters? The Disappearing Spoon has the answers, fusing science with the classic lore of invention, investigation, discovery and alchemy, from the big bang through to the end of time.

     And You're About to Learn How to Use His Memory Strategies to Learn Faster, Be More Productive and Achieve More Success Most people never tap into 10% of their potential for memory. In this book, you're about to learn: How the World's Top Memory Experts Concentrate and Remember Any Information at Will, and How You Can Too Do you ever feel like you're too busy, too stressed or just too distracted to concentrate and get work done? In Unlimited Memory, you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand, and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress and mistakes at work. In this book, you'll find all the tools, strategies and techniques you need to improve your memory. About the Author For over 20 years, KEVIN HORSLEY has been analyzing the mind and memory and its capacity for brilliance. He is one of only a few people in the world to have received the title International Grandmaster of Memory. He is a World Memory Championship medalist, and a two-time World Record holder for The Everest of memory tests. Kevin is also an author of four books, and the designer of a times table game with the Serious Games Institute at North-West University Vaal Campus. Kevin is a professional speaker, and assists organizations in improving their learning, motivation, creativity, and thinking.

    Using illustrations and examples from science fiction pulp magazines and comic books, The Amazing Story of Quantum Mechanics explains the fundamental principles of quantum mechanics that underlie the world we live in.Watch a Video

    Drawing can enrich your life in extraordinary and unexpected ways. Drawing your everyday experiences can change how you and others see the world, while drawing from imagination can give rise to fantastic new worlds. And, despite what you may believe, it's something just about anyone can learn to do. Drawing For Dummies offers you a fun, easy way to learn drawing basics. Its author, professional illustrator and long-time art educator Brenda Hoddinott, has a simple philosophy--that only you can teach you to draw. With that in mind, she arms you with the tools you need to explore the basics and then coaches you through 30 hands-on drawing projects. You'll quicklyConquer the basics of line and shading Develop an eye for basic shapes and contours Discover how to create the illusion of three dimensions Render still-life subjects and landscapes Bring animals and people to vivid life on the page Brenda helps you tune into your right brain and see the world as an artist does. You'll discover how to break things down into basic lines and shapes and then reassemble them on the page. Other topics covered include:Understanding and exercising the basic skills of drawing lines and shapes, adding life and depth with shading, and rendering textures Mastering the fundamentals of composition and planning drawings Creating lifelike doodles and cartoon characters Drawing the natural environment including both plants and animals Keeping a sketchbook and drawing from memory Drawing people, starting with babies and exploring the human face from childhood to old age It's never too late to unleash the artist within. Let Drawing For Dummies put you on the road of discovery and self-expression through drawing.

    Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back--or give way under--thousands of gallons of water, or what principles guide the design of a skyscraper, a bias-cut dress, or a kangaroo, this book will ease your anxiety and answer your questions.Structures: Or Why Things Don't Fall Down is an informal explanation of the basic forces that hold together the ordinary and essential things of this world--from buildings and bodies to flying aircraft and eggshells. In a style that combines wit, a masterful command of his subject, and an encyclopedic range of reference, Gordon includes such chapters as "How to Design a Worm" and "The Advantage of Being a Beam," offering humorous insights in human and natural creation.Architects and engineers will appreciate the clear and cogent explanations of the concepts of stress, shear, torsion, fracture, and compression. If you're building a house, a sailboat, or a catapult, here is a handy tool for understanding the mechanics of joinery, floors, ceilings, hulls, masts--or flying buttresses.Without jargon or oversimplification, Structures opens up the marvels of technology to anyone interested in the foundations of our everyday lives.

    It is the definitive reference guide, now in a second edition. Although the first edition was written in 1978, it continues to be a worldwide best-seller. This second edition brings the classic original up to date to include the ANSI standard. From the Preface: We have tried to retain the brevity of the first edition. C is not a big language, and it is not well served by a big book. We have improved the exposition of critical features, such as pointers, that are central to C programming. We have refined the original examples, and have added new examples in several chapters. For instance, the treatment of complicated declarations is augmented by programs that convert declarations into words and vice versa. As before, all examples have been tested directly from the text, which is in machine-readable form. As we said in the first preface to the first edition, C "wears well as one's experience with it grows." With a decade more experience, we still feel that way. We hope that this book will help you to learn C and use it well.

    Whether you are studying chemistry forthe first time on your own, want to refresh your memory for a test, or need a little help for a course, this concise, interactive guidegives you a fresh approach to this fascinating subject. This fullyup-to-date edition of Chemistry: Concepts and Problems: * Has been tested, rewritten, and retested to ensure that you canteach yourself all about chemistry * Requires no prerequisites * Lets you work at your own pace with a helpful question-and-answerformat * Lists objectives for each chapter--you can skip ahead or findextra help if you need it * Reinforces what you learn with chapter self-tests

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Walking you through characterisation, setting, dialogue and plot, as well as giving expert insights into both fiction and non-fiction, it's the ideal launching pad to the world of creative writing. Creative Writing For Dummies covers:Part I: Getting startedChapter 1: Can Everyone Write? Chapter 2: Getting into the Write Mind Chapter 3: Finding the Material to work with Part II: The Elements of Creative WritingChapter 4: Creating Characters Chapter 5: Discovering Dialogue Chapter 6: Who is telling the story? Chapter 7: Creating your own world Chapter 8: Plotting your way Chapter 9: Creating a Structure Chapter 10: Rewriting and editing Part III: Different Kinds of Fiction WritingChapter 11: Short stories Chapter 12: Novels Chapter 13: Writing for children Chapter 14: Plays Chapter 15: Screenplays Chapter 16: Poetry Part IV: Different kinds of Non-fiction writingChapter 17: Breaking into journalism - Writing articles/ magazine writing Chapter 18: Writing from life and autobiography Chapter 19: Embroidering the facts: Narrative non-fiction Chapter 20: Exploring the world from your armchair - Travel writing Chapter 21: Blogging - the new big thing Part V: Finding an audienceChapter 22: Finding editors/ publishers/ agents Chapter 23: Becoming a professional Part VI: Part of TensChapter 24: Ten top tips for writers Chapter 25: Ten ways to get noticed

    In Consilience  (a word that originally meant "jumping together"), Edward O. Wilson renews the Enlightenment's search for a unified theory of knowledge in disciplines that range from physics to biology, the social sciences and the humanities.Using the natural sciences as his model, Wilson forges dramatic links between fields. He explores the chemistry of the mind and the genetic bases of culture. He postulates the biological principles underlying works of art from cave-drawings to Lolita. Presenting the latest findings in prose of wonderful clarity and oratorical eloquence, and synthesizing it into a dazzling whole, Consilience is science in the path-clearing traditions of Newton, Einstein, and Richard Feynman.