Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

    Bursting with color, vivid imagery, and bouts of whimsy mixed with deeply intimate insights, the sketchbooks capture the texture of personal experience in a dizzying variety of illustrative styles and layouts that run the gamut from street portraits to stream-of-consciousness doodles, comics, and pop-ups. The Sketchbook Project World Tour presents the most compelling, surprising, and visually stunning examples from this one-of-a-kind artistic treasury.

    550+ photos.

    Divided into sections that include Outdoorsy (ideas to enhance your backyard), Dishing It Out (decorating plates using different techniques), You've Been Framed (innovative picture framing ideas), and Can I Have a Light? (creating and decorating lamps, lanterns, and chandeliers), it's as entertaining to read as it is endlessly inspiring. With more than one hundred and fifty inventive and fun projects, The Big-Ass Book of Crafts is the perfect activity book for readers of every mood, budget, and skill level.

    Emberley shows young artists how drawing simple shapes can lead to more complex renderings of objects in the world around them.

    Drawn to Nature comprises excerpts from 25 years of Leslie’s journals devoted to observing and recording the natural world in words, field sketches, and impressionistic watercolors. Delightfully amusing and deeply passionate by turns, this compilation will inspire you to connect with nature, wherever you live.