We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It covers all the words you need for everyday use, carefully selected from the evidence of the Oxford English Corpus, a databank of 21st century English, containing over 2 billion words.The Factfinder centresection gives quick-reference entries on topics including famous people, countries, and science.Discover more on oxforddictionaries.com, Oxford's hub for dictionaries and language reference.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    Fully updated for the new millennium with definitions culled from the intellects of Viz's finest readers, this is positively the last word in contemporary profanity.

    It also discusses 'mixed methods research', that is, the various combinations of qualitative and quantitative methodologies.

    It is designed for libraries, institutions and individuals who need or prefer the information in ebook format. All the hand signs were approved by American sign language experts. The signs are shown in large illustrations from two view points in order to facilitate understanding, as well as grouped together in a comprehensive chart. BONUS: The book contains a link to a set of unique printable ASL alphabet charts for your personal use.Lassal's work for Fingeralphabet.org has earned her a nomination for The German Prize for Civic Engagement 2013.

    Each chapter focuses on individual groups of medication considered for treatment and gives a concise overview of them in easy to see bulleted points. The qualities that I find especially useful are that charts and algorithms are easily identifiable and tables are shaded light gray for quick reference . . . Although this handbook contains an enormous amount of information, it conveniently fits into a lab coat pocket. It is an extremely useful reference." -- "Doody's""Pharmacotherapy Handbook" delivers the essential information you need to quickly and confidently make drug therapy decisions for eighty-four diseases and disorders. Featuring a convenient alphabetized presentation, the book utilizes text, tables, figures, and treatment algorithms to make important drug data readily accessible and easily understandable.Features: Consistent chapter organization that includes: Disease state definition, Concise review of relevant pathophysiology, Clinical presentation, Diagnosis, Desired outcome, Treatment, Monitoring Six valuable appendices, including a new one on the management of pharmacotherapy in the elderlyNEW chapters on adrenal gland disorders and influenza The ideal companion to "Pharmacology: A Pathophysiologic Approach, 7e" by Joseph DiPiro et al.

    There, a bore is "a person who talks when you wish him to listen," and happiness is "an agreeable sensation arising from contemplating the misery of another." This is the most comprehensive, authoritative edition ever of Ambrose Bierce’s satiric masterpiece. It renders obsolete all other versions that have appeared in the book’s ninety-year history.A virtual onslaught of acerbic, confrontational wordplay, The Unabridged Devil’s Dictionary offers some 1,600 wickedly clever definitions to the vocabulary of everyday life. Little is sacred and few are safe, for Bierce targets just about any pursuit, from matrimony to immortality, that allows our willful failings and excesses to shine forth.This new edition is based on David E. Schultz and S. T. Joshi’s exhaustive investigation into the book’s writing and publishing history. All of Bierce’s known satiric definitions are here, including previously uncollected, unpublished, and alternative entries. Definitions dropped from previous editions have been restored while nearly two hundred wrongly attributed to Bierce have been excised. For dedicated Bierce readers, an introduction and notes are also included.Ambrose Bierce’s Devil’s Dictionary is a classic that stands alongside the best work of satirists such as Twain, Mencken, and Thurber. This unabridged edition will be celebrated by humor fans and word lovers everywhere.

    This is a practical way to learn the aspects of language that you’ll actually need and use; from booking a hotel room to navigating a menu, Paul will effortlessly build your confidence and give you the tools to handle any holiday situation.His ‘word robbery’ will also help unlock the range of vocabulary you already know. By making a few simple tweaks, you’ll go from fantastic to fantastique.Ideal for first-time learners or people who struggled in school, this book will help you absorb information quickly and efficiently, just like you did learning English as a child. Forget the way you used to be taught; this course guarantees you minimum effort and maximum success without the need for complex grammar rules or jargon. With thousands of satisfied customers, there’s never been a better time to learn.“There is nothing so complicated in foreign languages that it cannot be made simple.” Paul NobleA quick, easy and fun way to unlock your basic language skills. Perfect for beginners, this book will give you all the information you need to build basic conversations and get by on your travels.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    Avoidingtraditional thesauruses’ mundane synonym choices,Peter E. Meltzer puts each word—whether it’s protrepic,apostrophize, iracund, or emulous—in context by usingexamples from a broad range of contemporary books,periodicals, and newspapers. His new introductionmakes the case for why we should widen our vocabularyand use the one right word. This groundbreakingthesaurus remains a unique venture, one that enrichesyour writing while helping you find the perfect word.

    How? By taking the fear and mystery out of dictation. By providing exercises designed to nurture and connect parts of the brain used during dictation. By offering specific tips to remove the discomfort that causes most writers to abandon dictation. Fool Proof Dictation is the only ebook of its kind, focusing primarily on the mental process of dictation. It’s a self-paced training system that streamlines the dictation process. There are warm-ups, practical exercises, and an easy to follow routine for dictating your scenes.Fool Proof Dictation serves both absolute beginners and writers who’ve tried dictation but grew discouraged, eventually giving it up. This system offers an ease-of-use that will surprise everyone with how effective and gratifying dictation can be!This ebook details the method I use when I dictate fiction. It also explains all the exercises I’ve used over time to train my brain for effective dictation. On top of that, it includes enough prompts to keep those exercises working for months!

    Some of the new features are: Innovative warm-up exercises that precede the grammar charts and introduce points to be taught Structure-based listening exercises ranging from casual speech to academic content Academic readings that highlight the targeted grammar structures Greatly expanded speaking practice with extensive pair, group and class work Corpus-informed syllabus that reflects the discourse patterns of spoken and written English Audio CDs and listening script in the back of the Student Book The program components include the Student Book (Full Edition and Volume A and Volume B), Workbook (Full Edition and Volume A and Volume B), Chartbook, Teacher's Guide, and Test Bank. Click on "Course-Specific Resources" on the left for more details.For an online workbook, see Understanding and Using English Grammar Interactive.

    These pieces thus explore, with quiet grace, the unexpected pleasures that are gleaned from an appreciation of the ordinary - a sleeping cat, a blooming garden, a well-cooked meal. Such familiar - even ostensibly mundane - details of our lives, Steinbach maintains, play a far more important part in shaping our identities and our sense of our relationship to the world than do the exotic encounters or momentous events to which we attach much significance. Alternately poignant and humorous, sedately contemplative and bristling with emotional energy, Steinbach's various musings on the daily rhythms of her own moods and experiences transform everyday life into a rich and meaningful journey.

    More frolicsome than Fowler's Modern Usage, lighter than the Oxford English Dictionary, and brimming with the strong opinions and razor-sharp wit that made Amis so popular--and so controversial--The King's English is a must for fans and language purists.