They’re finding physical fitness, low-cost transportation, environmental purity—and, still all too often, Wild West risks of sudden death or injury.” —from the introduction In a world of increasing traffic congestion, a grassroots movement is carving out a niche for bicycles on city streets. Pedaling Revolution: How Cyclists Are Changing American Cities explores the growing bike culture that is changing the look and feel of cities, suburbs, and small towns across North America. From traffic-dodging bike messengers to tattooed teenagers on battered bikes, from riders in spandex to well-dressed executives, ordinary citizens are becoming transportation revolutionaries. Jeff Mapes traces the growth of bicycle advocacy and explores the environmental, safety, and health aspects of bicycling. He rides with bicycle advocates who are taming the streets of New York City, joins the street circus that is Critical Mass in San Francisco, and gets inspired by the everyday folk pedaling in Amsterdam, the nirvana of American bike activists. Chapters focused on big cities, college towns, and America’s most successful bike city, Portland, show how cyclists, with the encouragement of local officials, are claiming a share of the valuable streetscape.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    It's under construction, but it should be an interesting resource. Check out the traffic in the land of commuting. And, finally, enjoy Los Angeles: Revisiting the Four Ecologies.

    Tip well. Never use the word "blossom." Outperform the GPS. Know how to chug a beer (and know that you shouldn't). Always hold the door. Never use emoticons.These are The Maxims of Manhood. They cover every aspect of life: women, sports, sex, the office, family, entertainment, fashion, fitness, and more women. Some of these you'd expect. Some you wouldn't, as they usher in amodern code of masculinity (Your favorite book may not be The Da Vinci Code). In a series of 100 essays, the rules are analyzed, explained, vigorously defended and openly mocked. Every rule has an authorized exception. Except the ones that don't.This book might not be for you. It's only intended for people who fall into one of these seven buckets: 1) you are a man; 2) you will become a man; 3) you were once a man; 4) you are related to a man; 5) you are dating or have married a man; 6) you think that in the future, perhaps, you will date or marry a man; 7) you know, or think that at some point you will know—whether casually or formally—a man.