Career Killers/ Career Builders: The Book Every Millennial Should Read


John M. Crossman - 2017
    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.

IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy


Bruce Sinclair - 2017
    They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Redesigning America's Community Colleges: A Clearer Path to Student Success


Thomas R. Bailey - 2015
    Yet fewer than 40 percent of entrants complete an undergraduate degree within six years. This fact has put pressure on community colleges to improve academic outcomes for their students. Redesigning America's Community Colleges is a concise, evidence-based guide for educational leaders whose institutions typically receive short shrift in academic and policy discussions. It makes a compelling case that two-year colleges can substantially increase their rates of student success, if they are willing to rethink the ways in which they organize programs of study, support services, and instruction.Community colleges were originally designed to expand college enrollments at low cost, not to maximize completion of high-quality programs of study. The result was a cafeteria-style model in which students pick courses from a bewildering array of choices, with little guidance. The authors urge administrators and faculty to reject this traditional model in favor of "guided pathways"--clearer, more educationally coherent programs of study that simplify students' choices without limiting their options and that enable them to complete credentials and advance to further education and the labor market more quickly and at less cost.Distilling a wealth of data amassed from the Community College Research Center (Teachers College, Columbia University), Redesigning America's Community Colleges offers a fundamental redesign of the way two-year colleges operate, stressing the integration of services and instruction into more clearly structured programs of study that support every student's goals.

Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy


Tressie McMillan Cottom - 2015
    Yet little is known about why for-profits have expanded so quickly and even less about how the power and influence of this big-money industry impact individual lives. Lower Ed, the first book to link the rapid expansion of for-profit degrees to America’s increasing inequality, reveals the story of an industry that exploits the pain, desperation, and aspirations of the most vulnerable and exposes the conditions that allow for-profit education to thrive.Tressie McMillan Cottom draws on her personal experience as a former counselor at two for-profit colleges and dozens of interviews with students, senior executives, and activists to detail how these schools have become so successful and to decipher the benefits, credentials, pitfalls, and real costs of a for-profit education. By humanizing the hard choices about school and survival that millions of Americans face, Lower Ed nimbly parses the larger forces that deliver some of us to Yale and others to For-Profit U in an office park off Interstate 10.

The Windows Command Line Beginner's Guide (Computer Beginner's Guides)


Jonathan Moeller - 2011
    The Windows Command Line Beginner's Guide gives users new to the Windows command line an overview of the Command Prompt, from simple tasks to network configuration.In the Guide, you'll learn how to:-Manage the Command Prompt.-Copy & paste from the Windows Command Prompt.-Create batch files.-Remotely manage Windows machines from the command line.-Manage disks, partitions, and volumes.-Set an IP address and configure other network settings.-Set and manage NTFS and file sharing permissions.-Customize and modify the Command Prompt.-Create and manage file shares.-Copy, move, and delete files and directories from the command line.-Manage PDF files and office documents from the command line.-And many other topics.

Introduction to Rubrics: An Assessment Tool to Save Grading Time, Convey Effective Feedback, and Promote Student Learning


Dannelle D. Stevens - 2004
    This book defines what rubrics are, and how to construct and use them. It provides an introduction for those starting out to integrate rubrics in their teaching.

The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment


Ted Schadler - 2014
    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

American Higher Education In The Twenty First Century: Social, Political, And Economic Challenges


Philip G. Altbach - 1998
    Chapters also deal with key constituencies - students and faculty - in the context of a changing academic environment. While the contributors agree with critics who argue for ongoing reassessment of public institutions, they provide a more balanced perspective. They take issue with the crisis culture that has emerged among critics of current higher education practices, pointing out that higher education has faced challenges through its history. By illuminating the complex interplay between institutions and external forces, the book provides a key to guide the endeavors of faculty, students, and administrative leaders. Fully revised and updated, the second edition includes a new chapter on higher education markets.

Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)


David Kelly - 2016
    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

Social Media Marketing for Publishers


Liz Murray - 2012
    

The Cartel: Inside the Rise and Imminent Fall of the NCAA


Taylor Branch - 2011
    deprives them of the right to due process guaranteed by the Constitution." Decades of greed and self-interest pushed the NCAA to collapse under the weight of its hypocrisy. The parasitic business of college sports generates billions every year, yet fails to compensate college athletes.

How Humans Learn: The Science and Stories behind Effective College Teaching


Joshua R. Eyler - 2018
    One way to make the job of college instructors easier, however, is to know more about the ways students learn. How Humans Learn aims to do just that by peering behind the curtain and surveying research in fields as diverse as developmental psychology, anthropology, and cognitive neuroscience for insight into the science behind learning.The result is a story that ranges from investigations of the evolutionary record to studies of infants discovering the world for the first time, and from a look into how our brains respond to fear to a reckoning with the importance of gestures and language. Joshua R. Eyler identifies five broad themes running through recent scientific inquiry—curiosity, sociality, emotion, authenticity, and failure—devoting a chapter to each and providing practical takeaways for busy teachers. He also interviews and observes college instructors across the country, placing theoretical insight in dialogue with classroom experience.

Colleges That Change Lives: 40 Schools You Should Know About Even If You're Not a Straight-A Student


Loren Pope - 1996
    This new edition includes a revised group of colleges and for the first time addresses the issues of home schooling, learning disabilities, and single-sex education. Pope encourages students to be hard-nosed consumers when visiting colleges, and shows how the college experience can enrich every young person's life, whether they are "A", "B", or "C" students.Included in the profiles are: -- Evaluations of each school's program and "personality"-- Interviews with undergraduates, professors, and deans-- Information on what happens to the graduates and what they think of their college experience.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!