Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

    For the millions who watched, his announcement became a pivotal moment not only for the nation, but his family and wife. Twenty-five years later, Cookie Johnson shares her story and the emotional journey that started on that day—from life as a pregnant and joyous newlywed to one filled with the fear that her husband would die, she and her baby would be infected with the virus, and their family would be shunned. Believing in Magic is the story of her marriage to Earvin nearly four decades of loving each other, losing their way, and eventually finding a path they never imagined.November 7, 2016 will mark a quarter-century since the announcement and Cookie’s survival and triumph as a wife, mother, and God-fearing woman.Cookie has never shared her full account of the reasons that she stayed and her life with Earvin “Magic” Johnson. Believing in Magic is her story.

     In the 1970s, the city of Pittsburgh was in need of heroes. In that decade the steel industry, long the lifeblood of the city, went into massive decline, putting 150,000 steelworkers out of work. And then the unthinkable happened: The Pittsburgh Steelers, perennial also-rans in the NFL, rose up to become the most feared team in the league, dominating opponents with their famed "Steel Curtain" defense, winning four Super Bowls in six years, and lifting the spirits of a city on the brink. In "The Ones Who Hit the Hardest," Chad Millman and Shawn Coyne trace the rise of the Steelers amidst the backdrop of the fading city they fought for, bringing to life characters such as: Art Rooney, the owner of the team so beloved by Pittsburgh that he was known simply as "The Chief"; Chuck Noll, the headstrong coach who used the ethos of steelworkers to motivate his players; Terry Bradshaw, the strong-armed and underestimated QB; Joe Green, the defensive tackle whose fighting nature lifted the franchise; and Jack Lambert, the linebacker whose snarling, toothless grin embodied the Pittsburgh defense. Every story needs a villain, and in this one it's played by the Dallas Cowboys. As Pittsburgh rusted, the new and glittering metropolis of Dallas, rich from the capital infusion of oil revenue, signaled the future of America. Indeed, the town brimmed with such confidence that the Cowboys felt comfortable nicknaming themselves "America's Team." Throughout the 1970s, the teams jostled for control of the NFL-the Cowboys doing it with finesse and the Steelers doing it with brawn-culminating in Super Bowl XIII in 1979, when the aging Steelers attempted to hold off the Cowboys one last time. Thoroughly researched and grippingly written, "The Ones Who Hit the Hardest" is a stirring tribute to a city, a team, and an era.

    In two years, this ring of card savants earned more than three million dollars. Filled with tense action and incredibly close calls, this is a real-life adventure that could have stepped straight out of a Hollywood film.

    Jacobs decided to thank every single person involved in producing his morning cup of coffee. The resulting journey takes him across the globe, transforms his life, and reveals secrets about how gratitude can make us all happier, more generous, and more connected.Author A.J. Jacobs discovers that his coffee—and every other item in our lives—would not be possible without hundreds of people we usually take for granted: farmers, chemists, artists, presidents, truckers, mechanics, biologists, miners, smugglers, and goatherds. By thanking these people face to face, Jacobs finds some much-needed brightness in his life. Gratitude does not come naturally to Jacobs—his disposition is more Larry David than Tom Hanks—but he sets off on the journey on a dare from his son. And by the end, it’s clear to him that scientific research on gratitude is true. Gratitude’s benefits are legion: It improves compassion, heals your body, and helps battle depression. Jacobs gleans wisdom from vivid characters all over the globe, including the Minnesota miners who extract the iron that makes the steel used in coffee roasters, to the Madison Avenue marketers who captured his wandering attention for a moment, to the farmers in Colombia. Along the way, Jacobs provides wonderful insights and useful tips, from how to focus on the hundreds of things that go right every day instead of the few that go wrong. And how our culture overemphasizes the individual over the team. And how to practice the art of “savoring meditation” and fall asleep at night. Thanks a Thousand is a reminder of the amazing interconnectedness of our world. It shows us how much we take for granted. It teaches us how gratitude can make our lives happier, kinder, and more impactful. And it will inspire us to follow our own “Gratitude Trails.”

    Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger’s high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema’s most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.

    Yet despite a century of medical progress, viral and bacterial disasters continue to take us by surprise, inciting panic and dominating news cycles. From the Spanish flu to the 1924 outbreak of pneumonic plague in Los Angeles to the 1930 “parrot fever” pandemic, through the more recent SARS, Ebola, and Zika epidemics, the last one hundred years have been marked by a succession of unanticipated pandemic alarms.In The Pandemic Century, a lively account of scares both infamous and less known, Mark Honigsbaum combines reportage with the history of science and medical sociology to artfully reconstruct epidemiological mysteries and the ecology of infectious diseases. We meet dedicated disease detectives, obstructive or incompetent public health officials, and brilliant scientists often blinded by their own knowledge of bacteria and viruses. We also see how fear of disease often exacerbates racial, religious, and ethnic tensions—even though, as the epidemiologists Malik Peiris and Yi Guan write, “‘nature’ remains the greatest bioterrorist threat of all.”Like man-eating sharks, predatory pathogens are always present in nature, waiting to strike; when one is seemingly vanquished, others appear in its place. These pandemics remind us of the limits of scientific knowledge, as well as the role that human behavior and technologies play in the emergence and spread of microbial diseases.

    A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. Greater understanding leads to solutions, and Heffernan shows how--by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems--we can be more mindful of what's going on around us and be proactive instead of reactive.Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness, is a tour de force on human behavior that will open your eyes.

    Up-and-coming cities that wanted teams of their own were being rebuffed by the owners, and in response Congress was threatening to revoke the sport's antitrust exemption. These problems were magnified by what was happening on the field, as the New York Yankees were winning so often that true competition was vanishing in the American League.In "Bottom of the Ninth," Michael Shapiro brings to life this watershed moment in baseball history. He shows how the legendary executive Branch Rickey saw the game's salvation in two radical ideas: the creation of a third major league--the Continental League--and the pooling of television revenues for the benefit of all. And Shapiro captures the audacity of Casey Stengel, the manager of the Yankees, who believed that he could bend the game to his wishes and remake how baseball was played. Their stories are interwoven with the on-field drama of pennant races and clutch performances, culminating in three classic World Series confrontations.As the tension built on and off the field, Rickey and Stengel would find themselves outsmarted and defeated by the team owners who held true backroom power--defeats that would diminish the game for decades to come. Shapiro's compelling narrative reaches its stunning climax in the seventh game of the 1960 World Series, when one swing of the bat heralds baseball's eclipse as America's number-one sport.

    In his late twenties, he pedaled 25,000 miles around the world. Today he rides to get to work, sometimes for work, to bathe in air and sunshine, to travel, to go shopping, to stay sane, and to skip bath time with his kids. He's no Sunday pedal pusher. So when the time came for a new bike, he decided to pull out all the stops. He would build his dream bike, the bike he would ride for the rest of his life; a customized machine that reflects the joy of cycling.It's All About the Bike follows Penn's journey, but this book is more than the story of his hunt for two-wheel perfection. En route, Penn brilliantly explores the culture, science, and history of the bicycle. From artisanal frame shops in the United Kingdom to California, where he finds the perfect wheels, via Portland, Milan, and points in between, his trek follows the serpentine path of our love affair with cycling. It explains why we ride.It's All About the Bike is, like Penn's dream bike, a tale greater than the sum of its parts. An enthusiastic and charming tour guide, Penn uses each component of the bike as a starting point for illuminating excursions into the rich history of cycling. Just like a long ride on a lovely day, It's All About the Bike is pure joy- enriching, exhilarating, and unforgettable.

    Award-winning journalist Jennifer Senior now asks: what are the effects of children on their parents?"All Joy and No Fun is an indispensable map for a journey that most of us take without one. Brilliant, funny, and brimming with insight, this is an important book that every parent should read, and then read again. Jennifer Senior is surely one of the best writers on the planet."-Daniel Gilbert, author of Stumbling on HappinessIn All Joy and No Fun, award-winning journalist Jennifer Senior isolates and analyzes the many ways in which children reshape their parents' lives, whether it's their marriages, their jobs, their habits, their hobbies, their friendships, or their internal senses of self. She argues that changes in the last half century have radically altered the roles of today's mothers and fathers, making their mandates at once more complex and far less clear. Recruiting from a wide variety of sources-in history, sociology, economics, psychology, philosophy, and anthropology-she dissects both the timeless strains of parenting and the ones that are brand new, and then brings her research to life in the homes of ordinary parents around the country. The result is an unforgettable series of family portraits, starting with parents of young children and progressing to parents of teens. Through lively and accessible storytelling, Senior follows these mothers and fathers as they wrestle with some of parenthood's deepest vexations-and luxuriate in some of its finest rewards.Meticulously researched yet imbued with emotional intelligence, All Joy and No Fun makes us reconsider some of our culture's most basic beliefs about parenthood, all while illuminating the profound ways children deepen and add purpose to our lives. By focusing on parenthood, rather than parenting, the book is original and essential reading for mothers and fathers of today-and tomorrow.

    Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.

    What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and efficiency? In this exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing and immersive reporting, Lorr leads a wild investigation in which we learn the secrets of Trader Joe's success from Trader Joe himself, why truckers call their job "sharecropping on wheels," what it takes for a product to earn certification labels like "organic" and "fair trade," the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, the truth behind the alarming slave trade in the shrimp industry and much more.

    But far from becoming obsolete in this environment⁠—as Michael Lewis' Moneyball once forecast⁠—the role of the scout in today's game has evolved and even expanded. Rather than being the antithesis of a data-driven approach, scouting now represents an essential analytical component in a team's arsenal.Future Value is a thorough dive into the world of the contemporary scout—a world with its own language, methods, metrics, and madness. From rural high schools to elite amateur showcases; from the back fields of spring training to major league draft rooms, FanGraphs' Eric Longenhagen and Kiley McDaniel break down the key systems and techniques used to assess talent. It's a process that has moved beyond the quintessential stopwatches and radar guns to include statistical models, countless measurable indicators, and a broader international reach. Practical and probing, discussing wide-ranging topics from tool grades to front office politics, this is an illuminating exploration of what it means to watch baseball like it's your job.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.