We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Author Barrett adds to the fun of finding them by turning the search into six scavenger hunts, complete with clues, hints, and points to be scored. You'll find more than 200 new Mickey sightings in this edition over 1,000 hidden Mickeys in all. Fun for all ages!

    It's packed with secrets and advice but it's also funny and enormously readable. A sparkling introduction to Paris and the French. Contains information on getting to know Paris and understanding France and the French. There is a list of 20 things you must do in Paris and 10 things NOT worth doing. Plus details of places around Paris worth visiting. Selected as Book of the Month by `French' magazine and highly praised by `Destination France' and other expert reviewers.

    He is one of the best selling travelogue writer in kerala ,India. His way of writings with the myths, reality and mystical experiences about his ineffable pilgrimages are truly amazing and has attracted millions of fans. His mystical experiences, such as encounters with Divya Yogis and Yoginis deep inside Himalayas are telling to the world that there are many facts that are unexplainable through modern sciences and logic . He has already covered 64 different destinations in Himalaya. Each one of his travel consist of days of research , preparation, arrangement, lonely dangerous trekking through Himalayan glaciers . For example 35 days of trekking is needed for Srikand mahadave kilash darshan. Welcome to the world of amazing Himalaya mystical Explorations .........,

    One day, she received a message from a stranger. This woman offered to lead her on a self-healing trip hiking through the Scottish highlands.It seemed like a sign—a big sister sent when she needed one most.In this sometimes hilarious, sometimes terrifying, but always inspiring memoir, an introverted pollyanna is paired up with her polar opposite—a steamrolling, abrasive female with completely unorthodox healing methods. As they barrel through the winding one lane roads in a tiny rental car stopping to hike at breathtaking mountains and glens, an outrageous series of events forces Ninya to reclaim her power and find the strength to heal herself in one of the most beautiful places on earth.Readers of “Eat, Pray, Love” and “Wild” will love this memoir.

     But when one night over a beer his friend suggests they do just that, he surprisingly agrees. It may have been slightly more than just one beer. In his own hapless style, Stevens recalls their adventure; six days of getting lost, scared, wet, tired and more than occasionally drunk.

    E. Poynor. For less than twenty percent of what you paid for that grande maple-choco-frappa-machacino latte you'll spew out your nose while reading this book, you can learn about an aspect of Alaska most people never think about: everyday life in Alaska. Of Moose and Men: A Skewed Look at Life in Alaska provides a unique insight into the Land of the Midnight Sun, where laughing about the trials unique to the country is better than giving up.

    I was not a hiker and I wasn’t a Catholic. In fact, I wasn’t even sure I was a Christian. On the last government census when I had to state my religion, I said I was a Buddhist, mainly because they’ve had such a hard time in Tibet and I felt they needed my statistical support.”And so Bill Bennett, an Australian based film director, set off on an 800 kilometer walk across Spain to Santiago de Compostela, not sure why he was doing it, particularly when his knee gave out and the rest of the walk became a “pain management pilgrimage.” He kept his sense of humour though, and The Way, My Way takes you on a transformative spiritual journey that's both enlightening and also very funny.

    Herjourney takes her from St. Jean Pied de Port in France, across thePyrenees to Spain, then westward to the ancient spiritual destinationof Santiago de Compostela.Through back-home reflections based on journal entries and postcards sentto her grand daughter, Mary describes engaging encounters with pilgrimsof all ages and motivations, close-range observations of numerous animalson the trails, and the daily tasks of finding food and a bed each evening.Readers will gain keen insight into the physical day to day rigors facing awalking pilgrim, as Mary endured several falls on the trails, a serious footinjury, copious rain, mud and unseasonal cold and hot weather.Grandma’s On the Camino will inspire pilgrims and armchair readersof any age with Mary’s adventures and coping mechanisms, calmnessunder pressure, humorous outlook on life and truly spiritual approachto walking the Camino Frances to Santiago de Compostela. You willwalk as a pilgrim with Mary through every word in the book.

    Find out what made them consider this in the first place, how they did it, and why they have no regrets! Bonus chapters include Jen’s special recipe for making bite-sized éclairs and a packing list for YOUR move to Costa Rica!

    She lost 120 pounds and found happiness along the way. Kara Richardson Whitely has been a journalist for the past decade. She has been featured in Self, American Hiker and Redbook magazines.

    “Why We Left: An Anthology of American Women Expats” is a fun, inspiring and humorous read you'll enjoy from cover to cover, full of useful and encouraging words of wisdom from 27 women who made the move and couldn’t be happier. In inspiring words straight from the heart, the contributors share their plans and preparations, hardships and challenges, joys and satisfactions as their new lives in Mexico unfold.

    The themes of betrayal, romance, love and mystery underpin this epic drama - the bewitching plantation owner, Annie Palmer, the beautiful and determined slave girl, Millie, the handsome and sophisticated John Rutherford caught in the middle - a torrid love story set in the steamy climate of the tropics.

    This guide covers the whole of the Iceland with full-color photographs and maps throughout.

     Join Glen and Julie as they continue around the world through less traveled, dangerous areas on the far side of the world. Turmoil in the Mideast convinces Glen and Julie to linger in the South Pacific visiting primitive villages on remote islands. But hang on tight, because to finish their voyage they must leave friendly shores and navigate through trouble in the Indian Ocean, Gulf of Aden and the Red Sea before arriving in Europe.Full of dry wit and compelling descriptions, Julie takes the reader along for the ride of a lifetime in this sequel (book 2 of the Escape Series) to her previous bestseller, Escape from the Ordinary. GREAT PEOPLE, PLACES AND PROSE From natives in penis sheaths on tropical islands to tribesmen on camels in the desert, this gripping story satisfies hardcore sailors and armchair adventurers alike. You will want an atlas by your side as you travel from one epic adventure to the next as the intrepid couple immerse themselves and you, the reader, in places such as:  -Vanuatu-New Caledonia-New Zealand-Lord Howe Island-Australia-Bali-Borneo-Indonesia-Singapore-Malaysia-Thailand-Maldives Islands-Djibouti-Eritrea-Sudan-Egypt-Turkey-Malta