Delve deep into the mind of these creatures and learn what makes them tick.

    When you recognize what what's happening, you can apply those same methods to your own writing. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Alternating between abstraction and detail in explanations - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.

    LikeWhen does a bee go through metamorphosis?Why does a queen bee sometimes leave her hive?And where does all this honey come from, anyway?!But Nyuki’s biggest question is, “What is this inner voice I hear, and why does it tell me to go forth to adventure?Follow Nyuki on a lifelong journey as she annoys her sisters, avoids predators, and learns to trust her inner voice as she masters the way of the hive.And if you still have questions at the end, the back of the book uncovers even more mysteries about the lives of these incredible insects!

    The hugely successful blog catvshuman.com receives over 6,000 page views per day, and many of its cartoons have gone viral. 40% new material unpublished on the website.Yasmine Surovec began sketching her clever and sarcastic Cat Versus Human cartoons as a way to relax and unwind. Soon, her popular blog at catversushuman.blogspot.com began receiving as many as 12,000 hits per day, with a number of posts going viral and appearing on popular Web sites such as The Huffington Post and I Can Has Cheezburger. Now, a selection of 100 Cat Versus Human strips--many never previously published--can be found inside this inaugural collection of Cat Versus Human.Proud owners of Felis domesticus will instantly recognize Surovec's keen insights into cat behavior and all of the characteristic intricacies of the cat-human relationship, such as the allure of an empty cardboard box trumping an expensive battery-operated toy or how a cat's favorite nap spot might as easily be inside a litter box, on top of clean laundry, or directly on top of a human face. Cat Versus Human also encourages an affectionate look at your once-was-in-mint-condition midcentury modern sofa that is now being unstuffed one cat claw at a time.

    It often seems to require some know-how our parents didn't pass on, or a special tool. Happily, Kaufmann Mercantile has both, and in this comprehensive field guide, they share their expertise on a huge range of topics, from frying an egg, tying a tie, or brewing coffee to things the inner utilitarian in all of us aspires to do, like splitting wood, building a fire, growing our own food, or making our own soap. Fifty how-tos are organized into five sections: Kitchen, Outdoors, Home, Garden, and Grooming. Written in clear detail and extensively illustrated, The Kaufmann Mercantile Guide teaches us what we ought to know how to do, as well as what we'd like to. Supplemental sidebars feature the best tool for the job, whether a dibber for planting, the best rawhideand- ash snowshoes, or flammable smoking bags for making authentic BBQ. This book is a must-have reference tool for living well in the twenty-first century.

    It is here that Laxman's sense of parodyand satire find some of their finest expressions. A selection of these rare and masterly cartoons which comment caustically on our social and political character were togethter in the first volume of "laugh with Laxman", and proved to be immensly popular. This is the second volume in the series replete with timeless gems that continue to amuse.

    With "The Wimpy Kid Movie Diary," author Jeff Kinney shared his Hollywood experience on the set and explained to readers how a major motion picture gets made. That was just the beginning of the story. Now, in this revised and expanded edition, Jeff Kinney fills in the rest of the moviemaking process with more inside stories, new artwork, and exclusive images. Also included is a special sneak peek at "Rodrick Rules," the new movie coming in March 2011. This revised and expanded edition of "The Wimpy Kid Movie Diary" is the perfect companion to the bestselling series.A NEWER, REVISED AND EXPANDED EDITION OF THIS BOOK IS NOW AVAILABLE, The Wimpy Kid Movie Diary (DOG DAYS EDITION), ISBN 978-1419706424. INCLUDES 32 NEW PAGES ABOUT THE THIRD WIMPY KID MOVIE, DOG DAYS, PLUS AN ALL-NEW COVER ILLUSTRATION.

    From kitty tote bags and finger puppets to fluffy cat toys, picture frames, and more, these projects are cat-friendly, eco-friendly, and require no special equipment or training. You can make most of these projects in under an hour—with a little help, of course, from your feline friends!

    Now, the feline Internet phenomenon makes his way onto the page in this first-ever book based on the popular animated series. Simon's Cat depicts and exaggerates the hilarious relationship between a man and his cat. The daily escapades of this adorable pet, which always involve demanding more food, and his exasperated but doting owner come to life through Tofield's charming and hilarious illustrations.

    Birthday: February 18Sex: Female Where she lives: In the house, on the couch, underfootHer favorite pastime: Blogging, sleepingHer best feature: Her toe beans Her favorite food: All of themPusheen is a pleasantly plump cat who has warmed hearts and tickled funny bones of millions worldwide with her signature GIF animated bops, bounces, and tail wiggles. Now, Pusheen is ready to make the leap from digital to print in her first comic collection! Learn what makes her purr and find out why millions of people have already fallen in love with this naughty, adorable kitty. Featuring some of the most popular stories from Pusheen’s Tumblr and Facebook pages (plus a healthy serving of never-before-seen material), I Am Pusheen the Cat is a treat for cat lovers and comics fans alike.

    I have done stand-up, sketches, movies, monologues, awards show introductions, sound bites, blurbs, talk show appearances, and tweets, but the idea of a one-panel image with or without a caption mystified me. I felt like, yeah, sometimes I'm funny, but there are these other weird freaks who are actually funny. You can understand that I was deeply suspicious of these people who are actually funny." So writes the multitalented comedian Steve Martin in his introduction to A Wealth of Pigeons: A Cartoon Collection. In order to venture into this lauded territory of cartooning, he partnered with the heralded New Yorker cartoonist Harry Bliss. Steve shared caption and cartoon ideas, Harry provided impeccable artwork, and together they created this collection of humorous cartoons and comic strips, with amusing commentary about their collaboration throughout. The result: this gorgeous, funny, singular book, perfect to give as a gift or to buy for yourself.

    Find your favorite Bakehouse recipes: Since 1992, Michigan's renowned artisanal bakery, Zingerman's Bakehouse in Ann Arbor, has fed a fan base across the United States and beyond with their chewy-sweet brownies and gingersnaps, famous sour cream coffee cake, and fragrant loaves of Jewish rye, challah, and sourdough. It's no wonder Zingerman's is a cultural and culinary institution. To coincide with its 25th anniversary, Bakehouse co-owners Emberling and Carollo have crafted a cookbook that intimately blends the business's unique history and philosophy of service with never-before-published recipes for its best-loved baked goods.Features 65 meticulously tested, carefully detailed recipes in a beautiful hardcover book.Showcases more than 50 color photographs and bountiful illustrations.Includes behind-the-scenes stories of the business that enrich this collection of best-of-kind, delicious recipes for every "I can't believe I get to make this at home!" treat.Notably, the book includes a wealth of traditional Hungarian and Jewish foods.Bring home delicious and enjoy the Zingerman's classics (and discover new favorites!) in your very own kitchen.Contains 8 chapters featuring various topics that are full of fantastic recipes, as well as a recipe index so you can quickly find the one you're looking.Makes an excellent gift for any fan of Zingerman's or anyone who appreciates a good bakery treat.

    

    Games are part art and part appliance, part tableau and part toaster. In How to Talk about Videogames, leading critic Ian Bogost explores this paradox more thoroughly than any other author to date.Delving into popular, familiar games like Flappy Bird, Mirror’s Edge, Mario Kart, Scribblenauts, Ms. Pac-Man, FarmVille, Candy Crush Saga, Bully, Medal of Honor, Madden NFL, and more, Bogost posits that videogames are as much like appliances as they are like art and media. We don’t watch or read games like we do films and novels and paintings, nor do we perform them like we might dance or play football or Frisbee. Rather, we do something in-between with games. Games are devices we operate, so game critique is both serious cultural currency and self-parody. It is about figuring out what it means that a game works the way it does and then treating the way it works as if it were reasonable, when we know it isn’t.Noting that the term games criticism once struck him as preposterous, Bogost observes that the idea, taken too seriously, risks balkanizing games writing from the rest of culture, severing it from the “rivers and fields” that sustain it. As essential as it is, he calls for its pursuit to unfold in this spirit: “God save us from a future of games critics, gnawing on scraps like the zombies that fester in our objects of study.”

    The eponymous foods, famous last meals, and perfect martini proportions revealed in the bestselling Schott's Original Miscellany were only the tip of the iceberg: Schott's Food and Drink Miscellany is a snapper-up of unconsidered trifles from the culinary world. From food history to cooking terms, cocktail recipes to dining etiquette, grace before meals to after-dinner toasts-this olla podrida offers everything for the wine drinker, gastronome, and glutton. And Ben Schott's brilliant juxtaposition of delectable tidbits makes this new miscellany so hard to put down, it may even make you late for dinner. Ben Schott is a photographer, designer, and Miscellanist. He lives in Highgate, London. Also available: Schott's Original Miscellany hc 1-58234-349-7 $14.95 Praise for Schott's Original Miscellany "It's the ultimate book for browsing...as hilarious as it is addictive."-Newsweek "Ben Schott's utterly indispensable Schott's Original Miscellany is...scarily habit-forming, so caveat emptor!"-Vanity Fair "It is so pleasant just to have this book near."-Los Angeles Times "If nothing else, bathroom reading just got a lot smarter."-Daily Candy "Somehow Mr. Schott turns a collection of trivia into a window on the world that is hilarious, puzzling, and inspiring."- Wall Street Journal "An irresistible, irreplaceable, inexhaustible delight."-Baltimore Sun "Schott's Original Miscellany is a charmingly addictive curiosity cabinet...the first really great bathroom book of the 21st century."-Entertainment Weekly