Over five decades, Star Trek's celebration of mankind's technical achievements and positive view of the future have earned it an enduring place in our global culture. Its scientific vision has also had a profound effect on the past thirty years of technological breakthroughs. Join William Shatner, the original captain of the Starship Enterprise, as he reveals how Star Trek has influenced and inspired some of our greatest scientific minds -- the people behind the future we will all share. In interviews with dozens of scientists we learn about the inventions that will revolutionise our lives and the discoveries that will make it truly possible to explore the last great frontier -- space. As one Nobel Laureate commented on being shown a wood and plastic model of the engine core from a Star Trek: The Next Generation starship: I'm working on that. From the technicalities of warp speed to real-life replicators to the likelihood of our being able to beam across continents, this always-informative book takes us on a fascinating and eye-opening voyage to

    With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

    Men like Andrew Carnegie built empires like Carnegie Steel, and financiers like J.P. Morgan merged and consolidated them. The era also made names like Astor, Cooke, and Vanderbilt instantly recognizable across the globe. Over time, the unfathomable wealth generated by the businesses made the individuals on top incredibly rich, and that in turn led to immense criticism and an infamous epithet used to rail against them: robber barons. Dozens of men were called “robber barons”, but few of them were as notorious as Cornelius Vanderbilt, who also happened to be one of the nation’s first business titans. Vanderbilt was a railroad and shipping magnate at a time that the industry was almost brand new, but he rode his success to become one of the richest and most powerful men in American history. When historians are asked to name the richest man in history, a name that often pops up is that of John D. Rockefeller, who co-founded Standard Oil and turned it into the first real trust in the United States. Rockefeller had been groomed ambitiously by a huckster father nicknamed “Devil Bill”, who was just as willing to cheat his son as an unsuspecting public, and John certainly chased his dreams of living long and large. Rockefeller forged his empire in the first few decades of his life and nearly worked himself to death by the time he was 50, which helped compel him to retire for the last several decades of his life. At one point, Rockefeller’s wealth was worth more than 1.5% of the entire country’s gross domestic product, and by adjusting for inflation, he is arguably the richest man in American history if not world history. When robber barons across America took the reins of vast industries, they needed financing, and many of them turned to the most famous banker of all: John Pierpont Morgan. It was J.P. Morgan who bankrolled the consolidation of behemoth corporations across various industries, including the merging of Edison General Electric and Thomson-Houston Electric Company, which subsequently became General Electric, still known simply as GE across the world today. Similarly, he financed Federal Steel Company and consolidated various other steel businesses to help form the United States Steel Corporation. While critics complained about the outsized influence that these gigantic businesses had, Morgan’s massive wealth also gave him unprecedented power in the financial sector and the ability to deal with politicians. In fact, Morgan played an important part in the Panic of 1907 and the subsequent decision to create the Federal Reserve as a monetary oversight. Ironically, one of America’s most famous robber barons, Andrew Carnegie, epitomized the American Dream, migrating with his poor family to America in the mid-19th century and rising to the top of the business world in his adopted country. A prodigious writer in addition to his keen sense of business, Carnegie was one of the most outspoken champions of capitalism at a time when there was pushback among lower social classes who witnessed the great disparities in wealth; as he once put it, “Upon the sacredness of property civilization itself depends—the right of the laborer to his hundred dollars in the savings bank, and equally the legal right of the millionaire to his millions.

    The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.

    Deflecting interference from the State Department and the Bureau of Alcohol, Tobacco, Firearms and Explosives, the story of Defense Distributed—where Wilson’s employees work against all odds to defend liberty and the right to access arms through the production of 3D printed firearms—takes us across continents, into dusty warehouses and high rise condominiums, through television studios, to the Texas desert, and beyond.Harkening to both Zen and the Art of Motorcycle Maintenance and The Anarchist Cookbook, Come and Take It follows a group of digital radicals as they navigate political subterfuge to create a technological miracle, against all odds. Combining elements of a modern-day thriller with a fascinating philosophical treatise, Wilson paints a scathing and timely portrait of an ideologically polarized America and his own struggle in the fight for liberty.

    Tens of millions of people over several states are affected. For those without access to a generator, there is no running water, no sewage, no refrigeration or light. Food and medical supplies are dwindling. Devices we rely on have gone dark. Banks no longer function, looting is widespread, and law and order are being tested as never before.  It isn’t just a scenario. A well-designed attack on just one of the nation’s three electric power grids could cripple much of our infrastructure—and in the age of cyberwarfare, a laptop has become the only necessary weapon. Several nations hostile to the United States could launch such an assault at any time. In fact, as a former chief scientist of the NSA reveals, China and Russia have already penetrated the grid. And a cybersecurity advisor to President Obama believes that independent actors—from “hacktivists” to terrorists—have the capability as well. “It’s not a question of if,” says Centcom Commander General Lloyd Austin, “it’s a question of when.”  And yet, as Koppel makes clear, the federal government, while well prepared for natural disasters, has no plan for the aftermath of an attack on the power grid.  The current Secretary of Homeland Security suggests keeping a battery-powered radio.In the absence of a government plan, some individuals and communities have taken matters into their own hands. Among the nation’s estimated three million “preppers,” we meet one whose doomsday retreat includes a newly excavated three-acre lake, stocked with fish, and a Wyoming homesteader so self-sufficient that he crafted the thousands of adobe bricks in his house by hand. We also see the unrivaled disaster preparedness of the Mormon church, with its enormous storehouses, high-tech dairies, orchards, and proprietary trucking company – the fruits of a long tradition of anticipating the worst. But how, Koppel asks, will ordinary civilians survive?With urgency and authority, one of our most renowned journalists examines a threat unique to our time and evaluates potential ways to prepare for a catastrophe that is all but inevitable.

    In Peter Woit's view, superstring theory is just such an idea. In Not Even Wrong , he shows that what many physicists call superstring "theory" is not a theory at all. It makes no predictions, even wrong ones, and this very lack of falsifiability is what has allowed the subject to survive and flourish. Not Even Wrong explains why the mathematical conditions for progress in physics are entirely absent from superstring theory today and shows that judgments about scientific statements, which should be based on the logical consistency of argument and experimental evidence, are instead based on the eminence of those claiming to know the truth. In the face of many books from enthusiasts for string theory, this book presents the other side of the story.

    

    This book provides an account of the life of LTTE chief Prabhakaran, who led an armed struggle against the Sri Lankan state to create Eelam, a separate nation for the Sri Lankan Tamils.The book begins from Prabhakaran’s childhood days in the aftermath of India’s and Sri Lanka’s independence from Britain. The Sri Lankan Tamils were following Gandhi’s non-violent methods to fight for their rights as citizens of Sri Lanka. Prabhakaran, an ardent fan of Bhagat Singh and Subhash Chandra Bose, felt that non-violence would not work against a Sinhala dominated government and began experimenting with violent acts against the Government to send a message. His initial success became the nucleus for the formation of LTTE, which became the quintessential guerrilla organization fighting the State.The book details various incidents of Prabhakaran’s life including terror attacks, assassination of politicians, heads of States and militant leaders; India’s role in the Sri Lankan ethnic conflict; Indian Peace Keeping Force in Sri Lanka; the Eelam wars, negotiations, betrayals and elections; through to his killing in May 2009.

    Buffeted by powerful adverse currents, Islamic civilization today is a shadow of its former self. The most disturbing and possibly fatal of these currents — "the imperial expansion of the West into Muslim lands and the blast of modernity that accompanied it" — are now compounded by a third giant wave, globalization.These forces have increasingly tested Islam and Islamic civilization for validity, adaptability, and the ability to hold on to the loyalty of Muslims, says Ali A. Allawi in his provocative new book. While the faith has proved resilient in the face of these challenges, other aspects of Islamic civilization have atrophied or died, Allawi contends, and Islamic civilization is now undergoing its last crisis.The book explores how Islamic civilization began to unravel under colonial rule, as its institutions, laws, and economies were often replaced by inadequate modern equivalents. Allawi also examines the backlash expressed through the increasing religiosity of Muslim societies and the spectacular rise of political Islam and its terrorist offshoots. Assessing the status of each of the building blocks of Islamic civilization, the author concludes that Islamic civilization cannot survive without the vital spirituality that underpinned it in the past. He identifies a key set of principles for moving forward, principles that will surprise some and anger others, yet clearly must be considered. (20090327)

    In this latest collection of The Economist Explains, they have gathered together the juiciest fruits of their never-ending quest for answers. For an uncommonly interesting read, take a peek at some Uncommon Knowledge - and pass it on! The world only gets more amazing when discoveries are shared.

    Unless the train is stopped, it will inevitably kill all five men. You are standing on a footbridge looking down on the unfolding disaster. However, a fat man, a stranger, is standing next to you: if you push him off the bridge, he will topple onto the line and, although he will die, his chunky body will stop the train, saving five lives. Would you kill the fat man?The question may seem bizarre. But it's one variation of a puzzle that has baffled moral philosophers for almost half a century and that more recently has come to preoccupy neuroscientists, psychologists, and other thinkers as well. In this book, David Edmonds, coauthor of the bestselling Wittgenstein's Poker, tells the riveting story of why and how philosophers have struggled with this ethical dilemma, sometimes called the trolley problem. In the process, he provides an entertaining and informative tour through the history of moral philosophy. Most people feel it's wrong to kill the fat man. But why? After all, in taking one life you could save five. As Edmonds shows, answering the question is far more complex--and important--than it first appears. In fact, how we answer it tells us a great deal about right and wrong.

    Paul and Anne Ehrlich also clearly and concisely point to immediate action that will lessen the threat of ruin and begin to build a more peaceful, sane, and secure world.

    This book will change the debate on globalization in this country and make believers of skeptics.

    A college dropout with an instinct for numbers--and for people--Epstein amassed his wealth through a combination of access and skill. But even after he had it all, Epstein wanted more. And that unceasing desire--especially a taste for young girls--resulted in his stunning fall from grace. From Epstein himself, to the girls he employed as masseuses at his home, to the cops investigating the appalling charges against him, FILTHY RICH examines all sides of a case that scandalized one of America's richest communities. An explosive true story, FILTHY RICH is a riveting account of wealth, power and the influence they bring to bear on the American justice system.