Book picks similar to
Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran
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india
marketing
business
Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
Meg Mateo Ilasco - 2010
did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
Two Lives
Vikram Seth - 2005
He was brought up in India in the apparently vigorous but dying Raj and was sent by his family in the 1930s to Berlin -- though he could not speak a word of German -- to study medicine and dentistry. It was here, before he migrated to Britain, that Shanti's path first crossed that of his future wife. Helga Gerda Caro, known to everyone as "Henny" was also born in 1908, in Berlin, to a Jewish family -- cultured, patriotic, and intensely German. When the family decided to take Shanti as a lodger, Henny's first reaction was, "Don't take the black man!" But a friendship flowered, and when Henny fled Hitler's Germany for England just one month before war broke out, she was met at Victoria Station by the only person in the country she knew: Shanti. Vikram Seth has woven together their astonishing story, which recounts the arrival into this childless couple's lives of their great-nephew from India -- the teenage student Vikram Seth. The result is an extraordinary tapestry of India, the Third Reich and the Second World War, Auschwitz and the Holocaust, Israel and Palestine, postwar Germany and 1970s Britain. Two Lives is both a history of a violent century seen through the eyes of two survivors and an intimate portrait of their friendship, marriage, and abiding yet complex love. Part biography, part memoir, part meditation on our times, this is the true tale of two remarkable lives -- a masterful telling from one of our greatest living writers.
Information Doesn't Want to Be Free: Laws for the Internet Age
Cory Doctorow - 2014
Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.
Irrationally Passionate: My Turnaround from Rebel to Entrepreneur
Jason Kothari - 2020
A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.
Jugalbandi: The BJP Before Modi
Vinay Sitapati - 2020
Vinay Sitapati's Jugalbandi provides this backstory to his current dominance in Indian politics. It begins with the creation of Hindu nationalism as a response to British-induced elections in the 1920s, moves on to the formation of the Bharatiya Janata Party (BJP) in 1980, and ends with its first national government, from 1998 to 2004. And it follows this journey through the entangled lives of its founding jugalbandi: Atal Bihari Vajpayee and Lal Krishna Advani.Over their six-decade-long relationship, Vajpayee and Advani worked as a team despite differences in personality and beliefs. What kept them together was fraternal love and professional synergy, of course, but also, above all, an ideology that stressed on unity. Their partnership explains what the BJP before Modi was, and why it won.In supporting roles are a cast of characters-from the warden's wife who made room for Vajpayee in her family to the billionaire grandson of Pakistan's founder who happened to be a major early funder of the BJP. Based on private papers, party documents, newspapers and over two hundred interviews, this is a must-read for those interested in the ideology that now rules India.
The Anarchy: The East India Company, Corporate Violence, and the Pillage of an Empire
William Dalrymple - 2019
Over the course of the next 47 years, the company's reach grew until almost all of India south of Delhi was effectively ruled from a boardroom in the city of London.
Munnu: A Boy From Kashmir
Malik Sajad - 2015
Life revolves around his family: Mama, Papa, sister Shahnaz, brothers Adil and Akhtar and, his favourite, older brother Bilal. It also revolves around Munnu’s two favourite things – sugar and drawing.But Munnu’s is a childhood experienced against the backdrop of conflict. Bilal’s classmates are crossing over into the Pakistan-administered portion of Kashmir to be trained to resist the ‘occupation’; Papa and Bilal are regularly taken by the military to identification parades where informers will point out ‘terrorists’; Munnu’s school is closed; close neighbours are killed and the homes of Kashmiri Hindu families lie abandoned, as once close, mixed communities have ruptured under the pressure of Kashmir’s divisions.Munnu is an amazingly personal insight into everyday life in Kashmir. Closely based on Malik Sajad’s own childhood and experiences, it is a beautiful, evocatively drawn graphic novel that questions every aspect of the Kashmir situation – the faults and responsibilities of every side, the history of the region, the role of Britain and the West, the possibilities for the future. It opens up the story of this contested and conflicted land, while also giving a brilliantly close, funny and warm-hearted portrait of a boy’s childhood and coming-of-age.
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Cliff Kuang - 2019
Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.
A Southern Music: The Karnatik Story
T.M. Krishna - 2013
Krishna begins his sweeping exploration ofthe tradition of Karnatik music with a fundamental question: what is music? Takingnothing for granted and addressing readers from across the spectrum - musicians, musicologists as well as laypeople - Krishna provides a path-breaking overviewof south Indian classical music.
Three Thousand Stitches: Ordinary People, Extraordinary Lives
Sudha Murty - 2015
Undeterred, she went back, telling herself she must talk to the devadasis about the dangers of AIDS. This time, they threw tomatoes.But she refused to give up. The Infosys Foundation worked hard to make the devadasis self-reliant, to help educate their children, and to rid the label of the social stigma that had become attached to it. Today, there are no temple prostitutes left in the state of Karnataka.This is the powerful, inspirational story of that change initiative that has transformed thousands of lives.
The Creative Process Illustrated: How Advertising's Big Ideas Are Born
W. Glenn Griffin - 2010
Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Kate Raworth - 2017
It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures.Can it be fixed? In Doughnut Economics, Oxford academic Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. En route, she deconstructs the character of ‘rational economic man’ and explains what really makes us tick. She reveals how an obsession with equilibrium has left economists helpless when facing the boom and bust of the real-world economy. She highlights the dangers of ignoring the role of energy and nature’s resources – and the far-reaching implications for economic growth when we take them into account. And in the process, she creates a new, cutting-edge economic model that is fit for the 21st century – one in which a doughnut-shaped compass points the way to human progress.Ambitious, radical and rigorously argued, Doughnut Economics promises to reframe and redraw the future of economics for a new generation.
India Reloaded: Inside India's Resurgent Consumer Market
Dheeraj Sinha - 2015
This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Where Good Ideas Come from: The Natural History of Innovation
Steven Johnson - 2010
But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
An Indian Spy in Pakistan
Mohanlal Bhaskar - 1984
The interrogation, which was done by the army and police, included torture of the worst kind imaginable. Many of his comrades went insane or ended their own lives. Large portions of his stories describe the methods used in gory and spine-chilling detail but there were also lighter moments with dacoits, prostitutes, pimps and dope smugglers in the same jails....’ He witnessed history unfolding from Mianwali jail: ‘... when Sheikh Mujibur Rehman was brought there, and had his grave dug and then refilled when Bhutto released him to return in truimph to Bangladesh. From his cell he watched Indian bombers and fighters knock out Pakistan’s airforce from the skies...’