Lost in Tibet: The Untold Story of Five American Airmen, a Doomed Plane, and the Will to Survive


Richard Starks - 2004
    To their astonishment, they found they had landed in the heart of Tibet. There they had to confront what, to them, seemed a bizarre--even alien--people. At the same time, they had to extricate themselves from the political turmoil that even then was raging around Tibet's right to be independent from China.Now back in print, Lost in Tibet is an extraordinary story of high adventure that sheds light on the remarkable Tibetan people, just at the moment when they were coming to terms with a hostile outside world.

Last Shop Standing: Whatever Happened to Record Shops?


Graham Jones - 2009
    But an astonishing 540 of them closed down between 2004 and 2008. Last Shop Standing lifts the lid on an industry in tatters. Graham Jones has worked at the heart of record retailing since the golden era of the 1980s. He was there during the years of plenty and has witnessed the tragic decline of a business blighted by corruption and corporate greed. Undertaking a tour of the last remaining independent record shops in Britain, he has collected a wealth of entertaining stories that explain why the best are still standing, and how the worst of them blew it. In telling the tale of the industry's sad decline Graham Jones has unearthed wry anecdotes about dozens of rock stars and music industry figures, including The Beatles, Led Zeppelin, Jimi Hendrix, Queen, David Bowie, The Sex Pistols, Joy Division, Oasis, John Peel and many others. Last Shop Standing is a hilarious yet harrowing account by a man who has been there and sold that. It is a book that will bring a wry smile to the face of anyone who has ever bought a CD or attended a concert, and still has the T-shirt to prove it.

Twiggy: The High-Stakes Life of Andrew Forrest


Andrew Burrell - 2013
    He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.

To the Ice and Beyond: Sailing Solo Across 32 Oceans and Seaways


Graeme Kendall - 2016
    All alone for 193 days in his purpose-built yacht Astral Express, New Zealand yachtsman Graeme Kendall crossed 28,000 miles of ocean, facing some of the Earth

China Airborne


James M. Fallows - 2012
    Chinese airlines expect to triple their fleet size over the next decade and will account for the fastest-growing market for Boeing and Airbus. But the Chinese are determined to be more than customers. In 2011, China announced its Twelfth Five-Year Plan, which included the commitment to spend a quarter of a trillion dollars to jump-start its aerospace industry. Its goal is to produce the Boeings and Airbuses of the future. Toward that end, it acquired two American companies: Cirrus Aviation, maker of the world’s most popular small propeller plane, and Teledyne Continental, which produces the engines for Cirrus and other small aircraft. In China Airborne, James Fallows documents, for the first time, the extraordinary scale of this project and explains why it is a crucial test case for China’s hopes for modernization and innovation in other industries. He makes clear how it stands to catalyze the nation’s hyper-growth and hyper- urbanization, revolutionizing China in ways analogous to the building of America’s transcontinental railroad in the nineteenth century. Fallows chronicles life in the city of Xi’an, home to more than 250,000 aerospace engineers and assembly workers, and introduces us to some of the hucksters, visionaries, entrepreneurs, and dreamers who seek to benefit from China’s pursuit of aerospace supremacy. He concludes by examining what this latest demonstration of Chinese ambition means for the United States and the rest of the world—and the right ways to understand it.

What Chinese Want: Culture, Communism and the Modern Chinese Consumer


Tom Doctoroff - 2012
    But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including:- why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth;- their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and -the long and storied past that still drives decision making at corporate, local, and national levels.Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World


Joe Foster - 2020
    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

Flying by the Seat of My Pants: Flight Attendant Adventures on a Wing and a Prayer


Marsha Marks - 2005
    How did I know the President of the United States would be on the flight that day?”Where flight attendant Marsha Marks goes, funny things happen, and she tells them all in this hilarious and insightful chronicle of her career as a naive flight attendant and a struggling author. From missed flights to missing uniforms, miracle babies to indecipherable southern accents, Flying by the Seat of My Pants is a laugh-out-loud reminder of what is important and what keeps us steady through the turbulence of life.

The Range Bucket List: The Golf Adventure of a Lifetime


James Dodson - 2017
    A few years ago, now in his sixties and one of the most respected golf writers of all time, Dodson rediscovered the piece of paper in an old trunk. Realizing that he had yet to achieve many of his thirteen-year-old dreams, and pondering the things he’d add to the list if he wrote it today, he expanded the list into a golfing “bucket list” of the people and places he had yet to meet and see in the golf world. In this tribute to the game he loves, Dodson takes readers on a journey around the world and into the lives of characters large and small. From an interesting lunch with Donald Trump to rounds with John Updike and intimate conversations with Arnold Palmer, from scoring a memorable thirteen on a hole at St. Andrews to revealing the real reason The Masters has always been broadcast on CBS, The Range Bucket List is simultaneously an exhilarating armchair adventure and one man’s love letter to a game that has fundamentally shaped him and his life, filled with unforgettable characters, untold history, and lots of heart.

Behind the Red Door: Sex in China


Richard Burger - 2012
    Traditional morals and behavior are being turned on their head as the country’s climb towards economic prosperity brings sex into the open. But it is a revolution distinctly different from the one experienced in the West and has taken unexpected twists and turns.Written in a highly engaging and readable style, Behind the Red Door: Sex in China takes the reader on a journey from ancient days, when China’s rulers relied on shockingly vivid Daoist sex manuals, to the present, where China is torn between sexual orthodoxy and Western-style openness.

The Green Unknown: Travels in the Khasi Hills


Patrick Rogers - 2017
    The book is an attempt to express what it’s like trying to explore, mile by mile, village by village, valley by valley, a place that’s beautiful, complex, and fascinating, but most of all, unique.

Travel, Sex, & Train Wrecks


Julie Morey - 2012
    When alcoholism destroyed her marriage she decided to spend seven months in exotic South East Asia doing everything she shouldn’t.With only her backpack and a broken heart, Julie found herself dancing all night at Thailand’s famous Full Moon Party, crashing her scooter, eating happy pizza, kissing gorgeous men with accents, hitchhiking, breaking into national monuments, and couch surfing all over India, Sri Lanka, and Thailand. A 10 day silent meditation retreat finally connected Julie with the deep inner reserves that allowed her to grieve and break with her past. She realized that even if her life is a train wreck all she has to do is face in the right direction and keep walking. Brave, brutally honest, sexy, and laugh-out-loud funny, Travel, Sex, and Train Wrecks is the story of one young woman’s first steps towards living, loving, and praying on her own terms.

China Shakes the World: A Titan's Rise and Troubled Future -- and the Challenge for America


James Kynge - 2006
    In China Shakes the World, the former China bureau chief of the Financial Times, James Kynge, traces these tremors from Beijing to Europe to the Midwest as China’s ravenous hunger for jobs, raw materials, energy, and food -- and its export of goods, workers, and investments -- drastically reshape world trade and politics.Delving beyond mere recitation of by-now-familiar statistics, Kynge’s on-the-ground reporting provides alternative explanations for China's explosive transformation, revealing many of the usual reasons given for its growth to be myths. Most important for the future, he details China’s deep, systemic weaknesses -- rampant fraud, crippling environmental crises, a corrupt banking system, faltering government institutions, a rapidly aging population -- that threaten even greater global disruptions. And he demonstrates the profound consequences of those weaknesses for American manufacturers, oil companies, banks, and ordinary consumers.Through dramatic stories of entrepreneurs and visionaries, factory workers and store clerks at the heart of this global phenomenon, China Shakes the World explains how China’s breakneck rise occurred, the extraordinary problems the country now faces, and the consequences of both for the twenty-first century.

Dream Golf


Stephen Goodwin - 2010
    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

Shenzhen Superstars: How China’s Smartest City is Challenging Silicon Valley


Johan Nylander - 2017
     It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups