Lost in Tibet: The Untold Story of Five American Airmen, a Doomed Plane, and the Will to Survive


Richard Starks - 2004
    To their astonishment, they found they had landed in the heart of Tibet. There they had to confront what, to them, seemed a bizarre--even alien--people. At the same time, they had to extricate themselves from the political turmoil that even then was raging around Tibet's right to be independent from China.Now back in print, Lost in Tibet is an extraordinary story of high adventure that sheds light on the remarkable Tibetan people, just at the moment when they were coming to terms with a hostile outside world.

Non Stop India


Mark Tully - 2011
    Veteran journalist and bestselling author of No FullStops in India, Mark Tully travels across India to turn thespotlight on the everyday concerns of the common man in areas suchas governance and business, spirituality and ecology. In revealinginterviews with captains of industry and subsistence farmers,politicians and Dalits, spiritual leaders and bandits, he capturesthe voices of the nation even as he celebrates its vibrant historyand incredible potential. About Author: Mark Tully Sir Mark Tully was born in Calcutta, India, in 1935. He was theChief of Bureau, BBC, New Delhi, for twenty-two years, was knightedin the New Years Honours list in 2002 and was awarded the PadmaBhushan in 2005. Today, his distinguished broadcasting careerincludes being the regular presenter of the contemplative BBC Radio4 programme Something Understood. His books include No Full stopsin India, The Heart of India, India in Slow Motion (written withhis partner and colleague Gillian Wright) and Indias UnendingJourney. He lives in New Delhi. Reviews Tully report s on the various Indias behind the headlines- Hindustan Times Through Tullys probing eyes, one discovers the complex workingsof the Indian democracy- Telegraph

Mao: The Unknown Story


Jung Chang - 2002
    It is full of startling revelations, exploding the myth of the Long March, and showing a completely unknown Mao: he was not driven by idealism or ideology; his intimate and intricate relationship with Stalin went back to the 1920s, ultimately bringing him to power; he welcomed Japanese occupation of much of China; and he schemed, poisoned, and blackmailed to get his way. After Mao conquered China in 1949, his secret goal was to dominate the world. In chasing this dream he caused the deaths of 38 million people in the greatest famine in history. In all, well over 70 million Chinese perished under Mao's rule -- in peacetime.

The Filter Bubble: What the Internet is Hiding From You


Eli Pariser - 2011
    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

Understanding Privacy


Daniel J. Solove - 2008
    Offering a comprehensive overview of the difficulties involved in discussions of privacy and ultimately providing a provocative resolution, the author argues that no single definition can be workable, but rather that there are multiple forms of privacy, related to one another by family resemblances.

T-Minus AI: Humanity’s Countdown to Artificial Intelligence and the New Pursuit of Global Power


Michael Kanaan - 2020
    China delivered a bold message when it released a national plan to dominate all aspects of AI across the planet. Within weeks, Russia's Vladimir Putin raised the stakes by declaring AI the future for all humankind, and proclaiming that, "Whoever becomes the leader in this sphere will become the ruler of the world."The race was on. Consistent with their unique national agendas, countries throughout the world began plotting their paths and hurrying their pace. Now, not long after, the race has become a sprint.Despite everything at risk, for most of us AI remains shrouded by a cloud of mystery and misunderstanding. Hidden behind complex technical terms and confused even further by extravagant depictions in science fiction, the realities of AI and its profound implications are hard to decipher, but no less crucial to understand.In T-Minus AI: Humanity's Countdown to Artificial Intelligence and the New Pursuit of Global Power, author Michael Kanaan explains the realities of AI from a human-oriented perspective that's easy to comprehend. A recognized national expert and the U.S. Air Force's first Chairperson for Artificial Intelligence, Kanaan weaves a compelling new view on our history of innovation and technology to masterfully explain what each of us should know about modern computing, AI, and machine learning.Kanaan also illuminates the global implications of AI by highlighting the cultural and national vulnerabilities already exposed and the pressing issues now squarely on the table. AI has already become China's all-purpose tool to impose authoritarian influence around the world. Russia, playing catch up, is weaponizing AI through its military systems and now infamous, aggressive efforts to disrupt democracy by whatever disinformation means possible.America and like-minded nations are awakening to these new realities, and the paths they're electing to follow echo loudly, in most cases, the political foundations and moral imperatives upon which they were formed.As we march toward a future far different than ever imagined, T-Minus AI is fascinating and critically well-timed. It leaves the fiction behind, paints the alarming implications of AI for what they actually are, and calls for unified action to protect fundamental human rights and dignities for all.

The Death Of Expertise: The Campaign Against Established Knowledge and Why it Matters


Thomas M. Nichols - 2017
    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

China Road: A Journey into the Future of a Rising Power


Rob Gifford - 2007
    It flows three thousand miles from east to west, passing through the factory towns of the coastal areas, through the rural heart of China, then up into the Gobi Desert, where it merges with the Old Silk Road. The highway witnesses every part of the social and economic revolution that is turning China upside down.In this utterly surprising and deeply personal book, acclaimed National Public Radio reporter Rob Gifford, a fluent Mandarin speaker, takes the dramatic journey along Route 312 from its start in the boomtown of Shanghai to its end on the border with Kazakhstan. Gifford reveals the rich mosaic of modern Chinese life in all its contradictions, as he poses the crucial questions that all of us are asking about China: Will it really be the next global superpower? Is it as solid and as powerful as it looks from the outside? And who are the ordinary Chinese people, to whom the twenty-first century is supposed to belong? Gifford is not alone on his journey. The largest migration in human history is taking place along highways such as Route 312, as tens of millions of people leave their homes in search of work. He sees signs of the booming urban economy everywhere, but he also uncovers many of the country’s frailties, and some of the deep-seated problems that could derail China’s rise. The whole compelling adventure is told through the cast of colorful characters Gifford meets: garrulous talk-show hosts and ambitious yuppies, impoverished peasants and tragic prostitutes, cell-phone salesmen, AIDS patients, and Tibetan monks. He rides with members of a Shanghai jeep club, hitchhikes across the Gobi desert, and sings karaoke with migrant workers at truck stops along the way.As he recounts his travels along Route 312, Rob Gifford gives a face to what has historically, for Westerners, been a faceless country and breathes life into a nation that is so often reduced to economic statistics. Finally, he sounds a warning that all is not well in the Chinese heartlands, that serious problems lie ahead, and that the future of the West has become inextricably linked with the fate of 1.3 billion Chinese people.“Informative, delightful, and powerfully moving . . . Rob Gifford’s acute powers of observation, his sense of humor and adventure, and his determination to explore the wrenching dilemmas of China’s explosive development open readers’ eyes and reward their minds.” –Robert A. Kapp, president, U.S.-China Business Council, 1994-2004

The Art of War


Sun TzuSun Tzu
    Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods


Shel Israel - 2009
    On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."

Why Taiwan Matters: Small Island, Global Powerhouse


Shelley Rigger - 2011
    Shelley Rigger explains how Taiwan became such a key global player, highlighting economic and political breakthroughs so impressive they have been called "miracles." She links these accomplishments to Taiwan's determined society, vibrant culture, and unique history. Drawing on arts, economics, politics, and international relations, Rigger explores Taiwan's importance to China, the United States, and the world. Considering where Taiwan may be headed in its wary standoff with China, she traces how the focus of Taiwan's domestic politics has shifted to a Taiwan-centered strategy. All readers interested in Asia and international affairs, as well as travelers to the region, will find this an accessible and entertaining overview, replete with human interest stories and colorful examples of daily life in Taiwan.

Enlightenment Now: The Case for Reason, Science, Humanism, and Progress


Steven Pinker - 2018
    Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.

River Town: Two Years on the Yangtze


Peter Hessler - 2001
    Surrounded by the terraced hills of the Yangtze River valley, Fuling has long been a place of continuity, far from the bustling political centers of Beijing and Shanghai. But now Fuling is heading down a new path, and gradually, along with scores of other towns in this vast and ever-evolving country, it is becoming a place of change and vitality, tension and reform, disruption and growth. As the people of Fuling hold on to the China they know, they are also opening up and struggling to adapt to a world in which their fate is uncertain.Fuling's position at the crossroads came into remarkably sharp focus when Peter Hessler arrived as a Peace Corps volunteer in 1996, marking the first time in more than half a century that the city had an American resident. He found himself teaching English and American literature at the local college, discovering how Shakespeare and other classics look when seen through the eyes of students who have been raised in the Sichuan countryside and educated in Communist Party doctrine. His students, though, are the ones who taught him about the ways of Fuling — and about the complex process of understanding that takes place when one is immersed in a radically different society.As he learns the language and comes to know the people, Hessler begins to see that it is indeed a unique moment for Fuling. In its past is Communist China's troubled history — the struggles of land reform, the decades of misguided economic policies, and the unthinkable damage of the Cultural Revolution — and in the future is the Three Gorges Dam, which upon completion will partly flood thecity and force the resettlement of more than a million people. Making his way in the city and traveling by boat and train throughout Sichuan province and beyond, Hessler offers vivid descriptions of the people he meets, from priests to prostitutes and peasants to professors, and gives voice to their views. This is both an intimate personal story of his life in Fuling and a colorful, beautifully written account of the surrounding landscape and its history. Imaginative, poignant, funny, and utterly compelling, River Town is an unforgettable portrait of a city that, much like China itself, is seeking to understand both what it was and what it someday will be.

The Internet Is Not the Answer


Andrew Keen - 2015
    There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet’s deeply negative effects on our psychology, economy, and culture. In The Internet Is Not the Answer, Andrew Keen, a twenty-year veteran of the tech industry, traces the technological and economic history of the internet from its founding in the 1960s through the rise of the big data companies to the increasing attempts to monetize almost every human activity, and investigates how the internet is reconfiguring our world—often at great cost. In this sharp, witty narrative, informed by the work of other writers, academics, and reporters, as well as his own wide-ranging research and interviews, Keen shows us the tech world, warts and all, and investigates what we can do to make sure the choices we make about the reconfiguring of our society do not lead to unpleasant unforeseen aftershocks.

Social Media Marketing when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series 4)


Gundi Gabrielle - 2017
    What is unique about each Social Media Platform? We'll cover what is unique about each social media platform and how best to use them, so you don't post the same everywhere. You'll be able to decide which social networks are best suited for your particular business and brand and how to use all the unique features available.Tips for creating great graphical posts and how to research viral topics are discussed as well as a number of great training resources (both free and paid) to take your social media marketing to the next level. Interactive with many Videos and Outside Resources Social Media Marketing has become one of the most effective strategies to build your brand online, spread your message and attract new clients and customers.This book will help you take your social media game to the next level. FREE Bonus Report: “Words that Sell” The Psychology behind the 10 most Influential Words in the English Language and how you can use them to GrowYour Following and turn Readers into Buyers Would You Like To Know More? Download now and start your Social Media Portfolio on a road to SuccessScroll to the top of the page and select the BUY button.